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TOPIC: lead generation

Every business needs qualified leads.  Not JUST leads — but qualified ones you win by targeting specific “personas” that are likely to want to do business with you.  How do you get more of these?  That’s what Digital Marketing is all about in the end — are your marketing efforts delivering sales and profits to the bottom line?  We have some thoughts on that.

Developing a Cornerstone Content Strategy

Developing a Cornerstone Content Strategy

Cornerstone content should be at the center of your website. As you develop a variety of articles focused on your niche, you should always have SEO in the back of your mind. Incorporating categories and tags, focusing on your meta description, and fine-tuning content can bring more visitors to your website. Develop a cornerstone content strategy to improve click-throughs to your website and generate more traffic.

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