What tools, tactics and strategies should smart content marketers use when curating a publication? I review four popular platforms we have used at Webdirexion: Flipboard, Paper.li, Rebel Mouse, and Scoop.it.» Read More
One of the tactics in the Content Marketer’s arsenal is called “curation”, where you find and republish quality content in a newly “packaged” way. It should be value added for your readership. You add value at least three ways — you assemble a package that would be hard to find or gather elsewhere; you contribute some editing and related content yourself; and the UI of the “package” facilitates readership (on different devices and through smart layouts that leverage content in a streamlined fashion) and social sharing.