curation

One of the tactics in the Content Marketer’s arsenal is called “curation”, where you find and republish quality content in a newly “packaged” way.  It should be value added for your readership.  You add value at least three ways — you assemble a package that would be hard to find or gather elsewhere; you contribute some editing and related content yourself; and the UI of the “package” facilitates readership (on different devices and through smart layouts that leverage content in a streamlined fashion) and social sharing.

Online Marketing Tactic: Curating a Publication

Remember that curation is a content strategy, while tools are tactics in search of a strategy.

Remember that curation is a content strategy, while tools are tactics in search of a strategy.

One of the tactics in the Content Marketer’s arsenal is called “curation”, where you find and republish quality content in a newly “packaged” way.  The idea is that you add value at least three ways — you assemble a package that would be hard to find or gather elsewhere; you contribute some editing and related content yourself; and the UI of the “package” facilitates readership (on different devices and through smart layouts that leverage content in a streamlined fashion) and social sharing.

We’ve tried four of the major services for curation over the past 3-5 years, so I wanted to give you some take-aways about each — Flipboard, Paper.li, Rebel Mouse, and Scoop.it.  I’ll give you a sample of what we have used them for and thoughts on results but first the most important thing I can tell you is that these tools are tactics… in search of a strategy.  What do I mean by that?  Well, too many content marketer’s seem to rush into the latest greatest tool and deploy it as a tactic with no clear publishing strategy (niche, readership, purpose of publication, editorial guidelines, etc.) in hand.  Planning is in order.  And, remember the old adage — if you fail to plan, you plan to fail.  Curating a good publication takes time and consistent effort, so you need to have a clear picture of the end goal and how it will pay off for you.  Remember that curation is a content marketing tactic, not a publishing strategy. (more…)

B2B Curation Tactics for Content Marketers

Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and today I’ll tell you about five B2B content curation tactics using two interesting services.

B2B Content Marketing Tactics Site at Scoop.it

Note that we are also using a custom domain name tactic for our new Scoop.it curation site — we bought B2BContentMarketingTactics.com and routed it there.

First, what is curation as a Content Marketing tactic?  Content curation is a general tactic whereby you search for the best content online in your niche, industry, and area of focus, then cull it together and usually provide value added by including your own summaries to position yourself as a thought leader (similar to what museum curators do).  A recent article in Forbes gives more thoughts on how content curation has gone mainstream.  There are a number of specific tactics and techniques, including (more…)

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