Conversion Rate Optimization — CRO — is all about getting website visitors to take one step closer to doing business with you. This can mean filling out a lead form for B2B sites; signing up for specials at B2C sites; and in eCommerce, making a sale.
Here we present articles to help you understand the best practices, tactics, and execution of CRO which begins in digital advertising (test ads); continues to landing pages (split tests); continues through your sales funnel (test shopping cart pages); and usually involves email marketing (test these too) . Always be testing. Learn more about CRO and Digital Marketing on our overview page and request a free Marketing Leverage Guide.
Are you using WordPress categories and tags smartly for SEO? As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!
You already know that our services include content marketing, automated marketing for lead nurturing, smart online advertising, and much more. And now, we're offering social media management services. Specifically, we support our clients by using Blog2Social, a plugin...
Now you can offer virtual gift cards at your website. Your customers pick a design; choose an amount, enter an email and send a virtual gift card to a friend or family member who will then return and buy at your site.
You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented times. As everyone adjusts to a temporary new normal of working and living, you are likely wondering what changes should be made to your actual work...
If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!
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