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TOPIC: Conversion Rate Optimization

Conversion Rate Optimization — CRO — is all about getting website visitors to take one step closer to doing business with you.  This can mean filling out a lead form for B2B sites; signing up for specials at B2C sites; and in eCommerce, making a sale.

Here we present articles to help you understand the best practices, tactics, and execution of CRO which begins in digital advertising (test ads); continues to landing pages (split tests); continues through your sales funnel (test shopping cart pages); and usually involves email marketing (test these too) .  Always be testing.  Learn more about CRO and Digital Marketing on our overview page and request a free Marketing Leverage Guide.

Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!

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