B2B Social Media
Can social media pay off for Business to Business marketers? You bet. The keys are consistent tactics, measurable objectives, and being social. Being social does not mean robo-linking to content in groups and communities. It means talking directly to the people in those communities. Think of social media marketing as an opportunity to get to know your prospects, just like you might do after hours at a tradeshow.
We publish regularly on B2B Social Media Marketing, and you can attend a series of free Social Strategies Sessions.. Webdirexion also offers Social Media campaign services with a team of experiences social communication experts.
Our dental office marketing strategy focuses on using conversion rate optimization and best SEO practices to help build a foundation of trust to attract new patients.
Trust. It’s the key principle when it comes to choosing a dental office. Patients are looking for a team of dental professionals they can trust. They need to trust them to take care of their teeth safely while working under sedation. Trust them with their smile. Trust them to enter their personal space. In reality, the entire dental experience is quite intimate. Therefore, the relationships between patients and their dental professionals are more personal than those with other business service providers, such as mechanics for example. As dental marketing professionals, our job is to help dentists and their offices create this trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts.
At Webdirexion, we have a long history of working with clients in the healthcare industry. As such, it was a natural acquisition when we began digital marketing work with dental clients in 2016. I personally began working intensively with dental clients more than a year ago, so I was eager to work with both Padden Dental and Cascade Dental with Webdirexion.
As a team, we decided it’s time we provide an update on some dental clinic marketing work we have been up to this last year. In this article, we will review some of the things we’ve learned with an eye on lessons that could apply to other businesses as well. (more…)
They’re here — our new book, The Marketer’s Concise Guide to CRO, is out and available on Amazon, and also direct from our publishing division — have a look at ordering options for corporate trainers and instructors here (plus… a publisher’s special discount!).
The Marketer’s Concise Guide to CRO offers a comprehensive review of CRO tools, tactics, and techniques to help marketers grow their businesses in a targeted and meaningful way. With an overview of different site tests and a comparison of online analytical tools, anyone from marketing students to career marketers will find something useful in this comprehensive guide.
Join us on 08.29.13 (last Thursday in August) at 10:00 AM PST/1 PM EST — register now for free. Don’t forget to send your comments and questions to #WebDXSocial via Twitter and Google+ both before and during the session.
After a slow start, Google Plus has come racing to the front of the pack, now surpassing Twitter in its number of active users. Whether they are already actively using Google Plus or not, internet marketers, particularly those in the B2B arena can not afford to ignore its potential. To do so, would be to risk being left in their competitors’ dust as they make use of the network’s robust tool set for marketers.
No matter how much sense it makes to chart new territory however, it is always better to have a guide or two that can show you where the treasure is buried. In this, our third Live Social Strategies session, Webdirexion are proud to introduce three respected social media marketers Michael Procopio, Debbie Horovitch and Ryan Bush. Each will be generously sharing their own tips and experiences of using Google Plus for B2B Marketing. (more…)
Our second broadcast on “Social Media Marketing Power” was on Thursday july 25th at 10am PST. Register now for future broadcast updates.
Okay, is there anybody out there who has not heard of the power of social media marketing? Anybody at all? No, I thought not. If you are in any way, shape or form involved in internet marketing then you already know that you should be creating, executing and tracking your social media campaigns. The trouble is, unless you have already have social media networking experience, where do you start? Once underway, how do you calculate ROI on your efforts and if you have limited time and resources what are the most efficient and effective ways to tackle a social media campaign?
As with many other topics, you can find a lot of practical information on social media networking available on the internet. Often though, no matter how many tutorial type posts you read, you may have a question related to the application of your social media plan or how to track performance. Wouldn’t it be great to (more…)
Last week we got together with three expert panelists on a Google Hangout and “Broadcast” our first of three Social Strategies sessions (you can sample it below). The one hour flew by and I learned a lot about Hangouts “On Air” and also from our experts on, “Is Content Marketing plus Social Media Marketing the New PR?”
Our panelists were Carri Bugbee of Big Deal PR, Lori Weaver of Lexington Business Media, and Pilar Portela of BusinessWire — thanks to each. Thanks also go to our Webdirexion “stream team” of Julie Hume, Wendy Miller, and Danette Sheppard-Vaughn, who monitored the live questions from viewers. There are two more Social Strategies broadcasts coming up the last week of July and August — live viewers win prizes for best questions as judged by the stream team — register now.
Take-aways about the new PR
There are a lot of good tips and strategies on the video, but here are my top three:
- Just posting a press release is not enough — there are less journalists, and they are busy, so they might not see it. You need to reach out via Social Media, and also via “old-school” direct contact tactics.
- You need to (more…)