Goals Are the Results of a Great Strategic Content Marketing Plan
Goal based content marketing tips: tie your compelling and relevant story items — blog posts, articles, videos, case studies — directly to your desired business outcomes for site visitors. It’s what we practice at Webdirexion, so I’ll be sharing a series of tips from the trenches over time.
In this post, I’ll tell you a bit about ways to write for “conversions”; and for tracking goals by visitor source.
At Webdirexion the conversions we track in Analytics include newsletter signups, PDF downloads, and contact form leads with specific dollar “goal values” applied to each. This helps us study (more…)
LPO — Landing Page Optimization — often done via A/B testing methods, is an underused tactic that can benefit your Marketing Communication strategies in huge ways. Imagine if you could increase leads, 20% – 60% in less than a month? Let’s take a look at five landing page optimization tips from the trenches to help you understand ways to improve your own results.
First drive qualified visitors to your test page, make sure ad copy and key page message match, then use smart tests to improve results.
Employ the Power of PPC Testing first: PPC testing stands for Pay Per Click — like the ads you see at top and right in Google. Smart PPC ads are often key in a landing page campaign in order to get enough visitors for an accurate test result. But in addition to gathering qualified prospects to your landing page, there are two other major things you need to do (more…)
Even though Content Marketing really isn’t a new concept (think Publishing with new media), it really has inspired a lot of new thinking about ways to apply it for B2B in new media and social venues. Let’s review some recent Content Marketing Tactics from around the web…
Track Your Social Media ROI Better in the New Google Analytics (more…)