B2B Content Marketing

The marketing message in business to business content marketing has a different focus from business to consumer. When selling to a consumer the message relies on price, loyalty, emotion. A business to business transaction is based on service quality and confidence in the service via brand messaging and reputation. Find posts offering small business content marketing examples and b2b content marketing strategy.

Webdirexion Launches COMP 2.0 Digital Marketing Courses Online

COMP - College of Marketing Pros - Digital Marketing Courses Online

Webdirexion has launched COMP 2.0 – the site for Digital Marketing learning online.

How do you keep your marketing skills up to date in a time of rapid change?  Digital Marketing is a vastly changing landscape and when you consider all the new SaaS vendors and consequent tactics it is more like a fast-moving kaleidoscope. For the past several years, our Webdirexion team, I am proud to say, has kept on their game by completing online marketing courses.  Plus I have a course on WordPress Content Marketing I am updating and one on Conversion Rate Optimization set to launch soon.

So, we are pleased to announce COMP (a division of Webdirexion LLC) — College of Marketing Pros — 2.0 has been launched and totally revitalized with a new UI design and over 50 new courses added.  Courses range from Advertising to Sales Funnels; Copywriting to Marketing Strategy. (more…)

Why Digital Marketers Need a Good Content Strategy

content marketing, content strategyContent strategists today have quite a challenging role. In fact, it is not even a role that is easily defined. Ask five different companies what their content strategist does and they will all give you five different answers. Nevertheless, content strategy is a crucial part of a broader digital marketing scheme that brands must employ in order to be successful.

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