Client: The SSI Group
Services: Article Publishing Team with SEO Editing
Description: We form a publishing team with client’s in-house marketing group and write two blog posts a week crafted to engage the client’s target customers — hospital revenue cycle teams, patient access staff, and C-Level management.
Platform: WordPress on the Divi Theme Platform.
Client Comment: “We’re very pleased with the engagement results”.
We have specialties in healthcare, dental clinics, and have handled more than one client in the hotel, financial services, and law firm industries. Right now we are balanced with about 60% B2B focus, and 40% in B2C.
Scott serves as CMO & Chief Optimizer on the Webdirexion LLC agency digital marketing team for both development and content marketing strategy, and is the author of the new book, “The Marketer’s Concise Guide to CRO” (Oct. 2015). He is a career marketing communications professional with niche industry specialties in healthcare, law firms, and hotel marketing and holds recent certifications in Google Analytics Mastery (Udemy), and RACE Digital Marketing (Smart Insights). He is currently working toward Professional Certified Marketer (PCM) in Digital Marketing through the American Marketing Association which also requires annual training and 3-year recertification.
Scott has also taught business, web programming and eCommerce courses at colleges in the Portland, Oregon area. He currently teaches WordPress Content Marketing Power, an online course through Udemy, and has spoken at several Content Marketing conferences. When he is not geeking out on a Mac, Nexus 7, or Google Chromebook, he enjoys Tai Chi, walking with his dog (Steggman), and camping trips. Scott says he survives on Coffee and Pizza.