For Croc’s Resort we designed a new look to emphasize the range of amenities including tours, restaurants, and weddings (see inside pages at right), and handled digital advertising and blog marketing. The booking system (Checkfront) was fully featured and raised on site bookings to $40kmo/$500k annually. Checkfront is also one of few booking systems that keeps visitors on your URL/domain pages during checkout (better for SEO). It integrates with many marketing, global payment systems, and business apps.
Client: Croc’s Casino Resort
Services: Pro hotel website with booking solution (Checkfront); strategy; design & build; Digital Marketing.
Platform: WordPress on the Divi Theme Platform.
Client Comment: ” You’ve been a big part of our resort’s growth so far, and I’m very thankful for that.” — Dag Hascall, CEO
Inside Pages (click to view):
Content Strategy + Digital Strategy
For Croc’s Hotel and Resort in Costa Rica, the thinking behind their new website design and development all boiled down to one thing: tell the complete story of “Magical Croc’s”. Magical? Well, imagine a classical music quartet serenading a destination wedding under the purple hughs of a tropical sunset by the waves. Then you return to a resort with a 5-star pool, 3 gourmet restaurants, a spa, casino and more. It is the “power of story” as content marketers know that will sell the resort, the amenities, and the “sizzle” (the experience).
Checkfront: This is our preferred provider of online booking for rooms and tours because of its outstanding marketing features including onsite reservations (better for SEO because you don’t leave your domain), gift certificates, allied business marketing, Facebook marketing, and a whole range of integrations that extend this powerful platform. We benchmarked Checkfront against two other top reservation systems: Webdirexion-Hotel-Marketing-Solutions-Checkfront-Comparison (download PDF)
We have specialties in healthcare, dental clinics, and have handled more than one client in the hotel, financial services, and law firm industries. Right now we are balanced with about 60% B2B focus, and 40% in B2C.
Scott serves as Chief Optimizer on the Webdirexion team for both development and content marketing strategy, and is the author of the new book, “The Marketer’s Concise Guide to CRO” (Oct. 2015). He is a career marketing communications professional with niche industry specialties in healthcare, law firms, and hotel marketing and holds recent certifications in Google Analytics Mastery (Udemy), and RACE Digital Marketing (Smart Insights).
Scott has also taught business, web programming and eCommerce courses at colleges in the Portland, Oregon area. He currently teaches WordPress Content Marketing Power, an online course through Udemy, and has spoken at several Content Marketing conferences. When he is not geeking out on a Mac, Nexus 7, or Google Chromebook, he enjoys Tai Chi, walking with his two dogs, and survives on Coffee and Pizza.