Webdirexion Uses Smart Forms to Boost Conversions
Hours went into creating an eye-catching website and you are seeing valuable results. Your website is scoring high rankings, there is traffic coming to your site daily. Unfortunately, analytics reveal that many visitors to your site are leaving without converting. Why? You might be scaring potential clients away with an overwhelming or poorly executed form.
Don’t Drive them off your Site
When a visitor on your site makes it all the way to a form, this means you have captured their interest and you are one step closer to creating a valuable conversion. Now comes the part that will make or break the deal. Therefore, it is vitally important that the form your clients encounter is easy to use, clean, uncomplicated and personalized to their needs. At Webdirexion, we implement basic psychology tactics that will create a form that makes users want to fill out the information.
Oftentimes users will run the other direction if they encounter a complex and complicated form. Leave the form simple and user-friendly. Rather than featuring several fields, such as home address, etc. – narrow it down to the key data points needed to serve the purpose of the form. In fact, the shorter, the better.
Implement Marketing Psychology
Appeal to the senses At Webdirexion, we implement psychological marketing tactics such as featuring a tasteful color scheme and the submit button will turn a different color or heat up when you hover it. Research has indicated that simple principals such as these will increase conversions. In fact, in an article titled Call To Action Buttons and the Psychology of Color by Paul Olysager, he states:
By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.
Include advanced options in a digestible manner
Recently, we completed a website for a client where we took the existing form and gave it a complete makeover. Our client informed us that they wished the form was easier to use. They even made the remark that no one really completed the form in its initial state.
This particular form was used for online sign up for Hazmat training courses, and it featured a lot of content with the available courses and user information. It was a bit too much to take in. In order to make this information more digestible the first step we took was to divide it into two pages in order to not overload the user. Next, we eliminated fields that were not necessary or beneficial. Finally, we cleaned it up with a simple, easy to use and tasteful color scheme, theme and layout.
The results took our client, TMGI, by surprise. In fact, Diane, the Account Manager at TMGI stated:
“The form is much more user friendly. It was more confusing before. It’s easier on both ends now, saving me time, and saving the customers time — they’re not frustrated. Before they would call me and be confused and I would have to do it for them.”
Appeal to the needs of the Individual
Customize the form with advanced fields that only display according to the selections of your client. By doing so, you appeal to the client’s needs with your personalized approach and attention to their unique needs. At WebDirexion you will disccover new ways to incorporate forms on your site that can do more than generate leads. While the ultimate goal is to increase conversions, we incorporate smart forms that generate the information needed to optimize all aspects of your business.
For example, let’s say you own a restaraunt. Your contact form can include an a field that states, what is the reason you are contacting us. Then according to their response, smart fields will appear that apply specifically to them. Using the restaraunt example, if reason for contacting was for an upcoming catering event, next you can display fields that will ask what date they are planning for, how many people will attend, which food service they are interested in, etc. Still using the restaraunt contact form, let’s say the user selected reason for contact was recent experience. Use this as an advantage to obtain valuable information for your business with smart fields, such as: what could we have done to make your experience better, who was your server, rate your experience from 1-10. By individualizing the automated smart fields according to the user’s needs, you have now generated much more valuable information besides a name and an e-mail address.
Ready to use smart forms to boost conversions at your sites? Let our smart forms experts launch you in the right direction. Reach out today to find out more.
Briana is our content maven at Webdirexion bringing writing, editing, SEO, and social media skills to the team. She graduated from the University of Georgia with a B.A. in Communication Studies and has served as an “Ambassador for Global Awareness” a volunteer assignment to promote civil rights and social action.
At Webdirexion she is helping with writing, editing, quality checks, and learning page layout and split testing using the Divi WordPress theme.