Online Marketing

Online Marketing, sometimes called Content Marketing, is not a new concept. In a nutshell it’s publishing in new media. In fact, you could say that for as long as man has been able to commit his thoughts to stone, blackboard or paper he has looked for ways to get them noticed. Of course nowadays things are a little more sophisticated but with the tools available and a little imagination you can have your content engage targeted audiences globally. Here we write about Inbound Marketing, Content Marketing, SEO and smart tactics that together set you ahead of the competition in your overall Online Marketing efforts.

Facebook Kapow Split Test & How You Know It’s Done

Facebook Kapow Split Test & How You Know It’s Done

What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.

read more
Fort Lauderdale Hotel SEO Audit

Fort Lauderdale Hotel SEO Audit

Relevance. Google lives or dies on serving the most relevant returns in order of priority — priority based on ranking signals you can adjust on your own website. In this article, we focus on SEO and compare two websites in the hotel industry, an industry we specialize in, to consider how both websites could improve their SEO and Content Marketing — and so their relevance to those seeking their services.

read more
What is Content Marketing?

What is Content Marketing?

Today’s marketing landscape is one that is constantly evolving. With technology improving and spreading as fast as it is, marketers have to keep up with what is new in order to stay relevant. The past several years have seen the rise of social media and mobile usage,...

read more
How R.A.C.E. Process Strategy Impacts Digital Marketing

How R.A.C.E. Process Strategy Impacts Digital Marketing

Too many times we see a lot of tactics, and fascination with new technology in play without a guiding digital marketing strategy. That’s why we like to use the “R.A.C.E.” marketing model to guide our marketing attack. Miranda explains what the acronym stands for, and how we use the concepts for measurable results.

read more
Racing Towards Marketing Engagement

Racing Towards Marketing Engagement

When it comes to Marketing Engagement, it’s all about keeping your customers happy, loyal, and interested—for good. Margot takes a look at this strategy from our R.A.C.E. marketing model, and considers related Content Marketing tactics.

read more
How We Increased Leads by 493% for a B2B

How We Increased Leads by 493% for a B2B

Webdirexion recently achieved a 493% gain for a B2B company, and an earlier gain of 100% for a B2C resort client. How? The method was using A/B testing technology. But the strategy, in both cases, is what made all the difference. CRO strategy.

read more
Racing Toward Strategic Conversions

Racing Toward Strategic Conversions

When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling

read more
RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

You have subscribed - R.A.C.E. eBook on its way!