What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.
Online Marketing, sometimes called Content Marketing, is not a new concept. In a nutshell it’s publishing in new media. In fact, you could say that for as long as man has been able to commit his thoughts to stone, blackboard or paper he has looked for ways to get them noticed. Of course nowadays things are a little more sophisticated but with the tools available and a little imagination you can have your content engage targeted audiences globally. Here we write about Inbound Marketing, Content Marketing, SEO and smart tactics that together set you ahead of the competition in your overall Online Marketing efforts.
Too many bounces? What can you do to not only reduce bounces but also improve engagement? When it comes to winning content marketing, one smart strategy from the R.A.C.E. marketing framework we use is testing a “message house”.
Are you A/B testing landing pages at your website? What if you could go beyond and test different content modules on all posts and pages? We tell you how.
Relevance. Google lives or dies on serving the most relevant returns in order of priority — priority based on ranking signals you can adjust on your own website. In this article, we focus on SEO and compare two websites in the hotel industry, an industry we specialize in, to consider how both websites could improve their SEO and Content Marketing — and so their relevance to those seeking their services.
Today’s marketing landscape is one that is constantly evolving. With technology improving and spreading as fast as it is, marketers have to keep up with what is new in order to stay relevant. The past several years have seen the rise of social media and mobile usage,...
Too many times we see a lot of tactics, and fascination with new technology in play without a guiding digital marketing strategy. That’s why we like to use the “R.A.C.E.” marketing model to guide our marketing attack. Miranda explains what the acronym stands for, and how we use the concepts for measurable results.
When it comes to Marketing Engagement, it’s all about keeping your customers happy, loyal, and interested—for good. Margot takes a look at this strategy from our R.A.C.E. marketing model, and considers related Content Marketing tactics.
Webdirexion recently achieved a 493% gain for a B2B company, and an earlier gain of 100% for a B2C resort client. How? The method was using A/B testing technology. But the strategy, in both cases, is what made all the difference. CRO strategy.
Why do businesses do what they do? The answer helps you craft a powerful story that connects with prospects. But too many marketers focus on “what” instead.
When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling