They’re here — our new book, The Marketer’s Concise Guide to CRO, is out and available on Amazon, and also direct from our publishing division — have a look at ordering options for corporate trainers and instructors here (plus… a publisher’s special discount!).
The Marketer’s Concise Guide to CRO offers a comprehensive review of CRO tools, tactics, and techniques to help marketers grow their businesses in a targeted and meaningful way. With an overview of different site tests and a comparison of online analytical tools, anyone from marketing students to career marketers will find something useful in this comprehensive guide.
“Every business needs to grow their prospect list. I wrote the book I wished I’d had when I was starting our agency,” says Scott Frangos, the guide’s author and founder and president of Webdirexion. “We wanted to get marketers quickly up to speed, and to help them gather more qualified leads.”
Joe Pulizzi, CEO of the Content Marketing Institute, and with whom the author worked closely for a number of years, writes in his Foreword that in “2016 Content Marketing Benchmark study, content marketing effectiveness actually went down year over year. Whether you are a B2B, B2C, nonprofit, small business, or large enterprise, effectiveness rates are less than 40 percent. One of the main reasons why is that organizations are publishing all over the place, without any real strategy or execution plan that works for business outcomes. And this is exactly why the book you are reading right now is so important…”
Scott serves as CMO & Chief Optimizer on the Webdirexion LLC agency digital marketing team for both development and content marketing strategy, and is the author of the new book, “The Marketer’s Concise Guide to CRO” (Oct. 2015). He is a career marketing communications professional with niche industry specialties in healthcare, law firms, and hotel marketing and holds recent certifications in Google Analytics Mastery (Udemy), and RACE Digital Marketing (Smart Insights). He is currently working toward Professional Certified Marketer (PCM) in Digital Marketing through the American Marketing Association which also requires annual training and 3-year recertification.
Scott has also taught business, web programming and eCommerce courses at colleges in the Portland, Oregon area. He currently teaches WordPress Content Marketing Power, an online course through Udemy, and has spoken at several Content Marketing conferences. When he is not geeking out on a Mac, Nexus 7, or Google Chromebook, he enjoys Tai Chi, walking with his dog (Steggman), and camping trips. Scott says he survives on Coffee and Pizza.