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TOPIC: Hotel & Inn Marketing

Webdirexion has a niche focus helping hotels & inns achieve increased profitability via smart, progressive marketing practices and here we write articles with tips and tactics for innkeepers and hoteliers.  We’re members of the Professional Assn. of International Innkeepers, and the Association of Independent Hospitality professionals to stay in touch with needs and solutions in the industry.

One great way we can help Hotels grow their revenues is by converting more site visitors that are not yet ready to make a reservation, but will get on a mailing list.  We go over how we do this in our new book on CRO — Conversion Rate Optimization.  The diagram at right shows “conversions” as #4 in the R.A.C.E. marketing cycle — a smart model we use to connect strategy to actionable analytics to measurable tactics.

We believe that today’s hotel & inn marketing managers must stay on top of the opportunities that come from new technologies and related strategic advantages.  And there’s no substitute for persuasive content marketing, smart social media promotions, and conversion rate optimization for more leads.  You may also like to sign-up for our monthly INNside newsletter.  We also have a series of helpful articles on hotel and inn marketing solutions for you to read here.

Million $ FAIL:  When Office Depot & Microsoft Forgot to Test

Million $ FAIL: When Office Depot & Microsoft Forgot to Test

How could Office Depot and Microsoft team up, spend millions of dollars on a smart cloud software play, and lose? They had a lot of content, including professionally produced videos with actors, sell sheets, signage and brochures. They knew how to capture attention, but flushed a ton of money down the drain. Why? I was there and I’ll tell you the story…

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