How could Office Depot and Microsoft team up, spend millions of dollars on a smart cloud software play, and lose? They had a lot of content, including professionally produced videos with actors, sell sheets, signage and brochures. They knew how to capture attention, but flushed a ton of money down the drain. Why? I was there and I’ll tell you the story…Read More
Hotel & Inn Marketing
Webdirexion has a niche focus helping hotels & inns achieve increased profitability via smart, progressive marketing practices and here we write articles with tips and tactics for innkeepers and hoteliers. We’re members of the Professional Assn. of International Innkeepers, and the Association of Independent Hospitality professionals to stay in touch with needs and solutions in the industry.
One great way we can help Hotels grow their revenues is by converting more site visitors that are not yet ready to make a reservation, but will get on a mailing list. We go over how we do this in our new book on CRO — Conversion Rate Optimization. The diagram at right shows “conversions” as #4 in the R.A.C.E. marketing cycle — a smart model we use to connect strategy to actionable analytics to measurable tactics.
We believe that today’s hotel & inn marketing managers must stay on top of the opportunities that come from new technologies and related strategic advantages. And there’s no substitute for persuasive content marketing, smart social media promotions, and conversion rate optimization for more leads. You may also like to sign-up for our monthly INNside newsletter. We also have a series of helpful articles on hotel and inn marketing solutions for you to read here.
Smaller properties of 6-20 rooms can be reluctant to maintain a presence and room inventory on OTAs like Expedia and TripAdvisor. But are they shooting themselves in the foot? Both the “Billboard Effect” and the “Pay to Play Effect” do indicate that you’re leaving money at the table. The Billboard Effect: Did you know thatRead More
How can you win the quest for heads in beds? Scott Frangos has compiled a list of top 10 tips for Innkeepers and Hoteliers drawing on a career of experience in the trenches and a fusion of fundamental principles, emerging technologies and progressive thinking…Read More
When it comes to “Online Travel Agencies” (OTAs) like Hotels.com it can be a tough choice for innkeepers & hoteliers considering where to allocate room inventory. Should you list with them at all?Read More
What do hoteliers need to know about new cloud booking and property management solutions? Margot Hall has some thoughts on how to choose the best software for your property.Read More
When it comes to hotel marketing solutions, there are some great new cloud booking systems designed to increase reservations for hotels and inns. Webdirexion has partnered with a progressive cloud booking company to bring affordable marketing packages to hotels and inns.Read More