The world of marketing is changing at a rapid pace, and in particular digital marketing trends are constantly evolving. One great way to stay one step ahead of your competition is to implement relevant marketing trends as they become popular. Instead of getting on board with something years later, stay on top of things and get started early!
Is that your goal for 2019? If so, this article is for you. Today we’ll be laying out the five hottest trends to look out for in 2019.
Marketer’s often have pithy and memorable ways of putting things. Like this: “Customer capital is the new currency”. That statement appeared in a blog called CMO Australia and it cited a CMO — Chief Marketing Officer — observing that, “2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s behalf in times of crisis,” commented Spredfast and Lithium CMO, Katherine Calvert. She explained further that, “in 2019, brands will use the strength of their communities to turn their superfans into micro-influencers. By building and promoting places for superfans to create content, share stories, and shout brand love, companies will secure brand loyalty from the ground floor.”
Meanwhile we checked in with our R.A.C.E. marketing strategy folks over at Smart Insights out of the UK for their thoughts on upcoming trends. We’ve adopted their system for R.A.C.E. — Reach – Act – Convert – Engage — into our strategic planning and advisories, so we looked forward to their own thoughts. Turns out they recently took a survey and asked, “Please give the digital marketing technique which you hope will give the biggest commercial uplift in 2019.” The top 5 results were:
- Content Marketing
- Artificial Intelligence and machine learning
- Marketing automation
- Big data
- CRO and improving website experiences
Here’s a list of some more top marketing predictions…
Digital Marketing Trends: A Strong Emphasis On Video
Written content is still king, but smart companies will turn to video marketing to get their message across. YouTube continues to be one of the most popular services on the Internet, and short videos are a great way to engage with people who have small attention spans (and let’s be honest, that is most people) and want to consume their information quickly and in an entertaining way! Facebook is also a great platform for sharing video content, as is Instagram. IGTV, for example, came out last summer and is slowly gaining popularity.
There are plenty of programs available that allow you to make memorable, catchy videos that you can post on your website or social media — see post on this for some great tools and ideas. Take advantage of them in 2019.
Digital Marketing Trends: Less Facebook More Instagram
It’s no secret that 2018 has been a tough year for Facebook. Fortunately, they have another platform that is growing by leaps and bounds. Instagram is one of the hottest social media platforms at the moment, and it is an excellent place for your company to reach millennials with image-rich content that will wow and inspire them.
Make Instagram a significant part of your 2019 plan. It’s one of the hottest digital marketing trends around.
Digital Marketing Trends: Chatbots On The Scene
Chatbots are those helpful robots that aid in customer service and can save your business tons of time, money and resources. They also give your customers the instant gratification that they need. Your potential customers can get the answer that they want in real time from chatbots who mimic customer service agents. They get personalized care, and you incur no extra expense!
Chatbots are also super useful when it comes to cultivating prospects. The can quickly identify whether someone is a good fit for your company and help move them along in the sales pipeline. Additionally, they make your user experience so much better and give your company a lot of credibilities online.
Digital Marketing Trends: Artificial Intelligence Making A Strong Showing
Similarly, artificial intelligence will make a big splash in 2019. Artificial intelligence is exceptionally useful when it comes to looking at the big picture. You can program it to check out your metrics or even give suggestions for bettering your overall digital footprint. Artificial intelligence is great for going through databases because you can eliminate a lot of the human error commonly affiliated with those sorts of tasks!
Artificial intelligence used adequately is a godsend for small businesses. It’s a great way to cut down personnel costs while still keeping tabs on your digital marketing plans. Expect artificial intelligence to continue going strong well into 2020 and beyond, as the software gets much more sophisticated and nuanced.
Digital Marketing Trends: A Continued Reliance On Influencers
Influencers are a great way to do some creative marketing and position your product effectively. Some complain that the market is getting a little oversaturated with Instagram influencers these days, but we disagree. There is still a lot of merit to using influencers for clever product promotion, and in 2019 this trend will continue to take the world by storm.
Local influencers will offer you the ability to product place at a fraction of the cost. It’s essential to have a conversation with your influencer of choice, establish what the desired end goal is and also set up any rules about competition. Since there are plenty of influencer posers out there, you’ll also want to make sure that your influencer of choice is experienced and able to deliver on their promise.
Most of 2019’s hottest digital marketing trends rely heavily on creativity and unique product placement. Today’s marketplace is so saturated with different options, and it is vital to stand out and deliver on your promises. The techniques outlined in this article are all ways to make sure that your company is on the cutting edge of these trends and will get noticed in the crowd.
Marketing is a crucial part of your business so make sure that you give it the attention that it deserves. Webdirexion excels in helping businesses reach the next level in their digital marketing. Contact us today to get started on your amazing new campaign.
Briana is our content maven at Webdirexion bringing writing, editing, SEO, and social media skills to the team. She graduated from the University of Georgia with a B.A. in Communication Studies and has served as an “Ambassador for Global Awareness” a volunteer assignment to promote civil rights and social action.
At Webdirexion she is helping with writing, editing, quality checks, and learning page layout and split testing using the Divi WordPress theme.