Perhaps you have visitors coming to your website, but most of the visitors leave without purchasing something or signing up for more information. While the boost in visitor traffic is great, but if they’re not connecting with your business or making a purchase when they’re on your website, what’s the point of pulling in more visitors? Luckily there’s a solution: Start using CRO to get visitors more interested in what you have to offer and in the process you’ll likely bring in more sales for your business.

What is CRO?

CRO, or conversion rate optimization, is a method of tweaking a website to have higher conversion rates. Your website is already designed to convert visitors to customers, but it might not be very effective. CRO takes a detailed look at your website to see what’s working and what’s not working so you can make the needed changes to convert more visitors. Basically, it helps you get more out of the traffic to your website and can help your business grow.

How is CRO Done?

Conversion rate optimization

Image courtesy of Littledata

Once your website has a number of visitors every month and a steady conversion rate, split tests should be carried out to figure out the best techniques on how to improve the conversion rate. These tests are often called A/B tests, although there are A/B/C tests as well. The visitors to your website will be split into similar groups and shown two different but similar versions of your website.

The version with persuasion points that encourages more conversions is the one that should be used, but the testing shouldn’t end there. A series of testing is often more effective, allowing you to alter your strategy as you go based on the results for each of the split tests. When you perform a series of tests and tweak your results as you go, you can narrow down exactly what works to convert more customers. Using these techniques may significantly boost the conversion rate of your website.

“Remember, you are optimizing to compel visitors to take an option,” Scott Frangos, Chief Optimizer for Webdirexion, explains. “In 99% of smart testing, we see incremental improvements of %5 – 20% increases in conversions, and sometimes dramatic improvements of 100% or more.” Frangos says that “too often people rely on their first best guess at motivating visitors — the launch design — to be good a persuading people to take action. Just like a good sales person varies their approach, you need to always be testing to find the right calls to action.”

Why Work with Experts?

Experts can handle the testing of a website for you, which allows you to spend more time on other aspects of the business. They also will know how to handle the results properly. Results will help them narrow down how to improve the conversion rate of a website and create more conversions for your business as quickly as possible. They understand the full process and what can be done to work toward finding the higher conversion rates. Experts can also perform CRO on a regular basis to ensure you always have the highest conversion rates possible for your business.

Is your website converting enough visitors into customers or would you like to see higher rates? CRO makes it possible for you to boost your conversion rates and help your business grow. Today, Webdirexion is the top choice for CRO experts. They’ll handle all of this to give you more time to spend on handling the new growth for your business. They have dedicated experts to handle the regular testing for your website and will work to help you gain more leads, more sales, more social exposure, and a lot more.

About

Sierra, an SEO Editor, and Digital Marketing Specialist focuses on smart MailChimp and Adwords tactics for our clients.  She has been a full-time blogger, writer, and social media manager for the past ten years. With a B.A. in Communications, Sierra is expanding her digital marketing specialties on her career journey. She enjoys hiking and taking her dog Candy to the beach when she's not working.

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