When it comes to the symphony of choices for content strategy, design, and user interface components, how do you know if you’re playing the right tune? We review some recent Webdirexion WordPress Content Strategy projects on the way to ferreting out an answer.» Read More
Conversion Rate Optimization
Mastering C.R.O. — Conversion Rate Optimization — is a discipline involving art and science — and the most important discipline when it comes to success for your company and your career. Why? Because content is not king. Focusing instead on two other C-words in marketing –
– Conversions and Connections — that happen after quality content engages the right prospects is how you get to the “holy grail”… the final C-words — Clients and Customers.
We focus on CRO for our Agency and Clients at Webdirexion and here we publish helpful articles to help you optimize conversions — when visitors online take one step closer to doing business with you — in your marketing practice.
What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.» Read More
Too many bounces? What can you do to not only reduce bounces but also improve engagement? When it comes to winning content marketing, one smart strategy from the R.A.C.E. marketing framework we use is testing a “message house”.» Read More
Are you A/B testing landing pages at your website? What if you could go beyond and test different content modules on all posts and pages? We tell you how.» Read More
Webdirexion recently achieved a 493% gain for a B2B company, and an earlier gain of 100% for a B2C resort client. How? The method was using A/B testing technology. But the strategy, in both cases, is what made all the difference. CRO strategy.» Read More
When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling» Read More