Webdirexion LLC, an online marketing agency with clients across the US and overseas, has announced a new focus on Hotel and Inn Marketing Solutions, now with cloud based, mobile-ready booking integrations. The package includes components that facilitate automated room inventory allocations to OTAs, plus integrations with point of service software for coffee shops and gift shops, accounting software, analytics and marketing software.
“We have an experienced team for marketing hotels and inns, and saw a growing need for smart room booking and online marketing in the hospitality industry, so we’ve put together some great packages for all hotels of all sizes,” explains Scott Frangos, President and “chief optimizer” for Webdirexion. “For the past two years, we’ve helped a Hotel and Resort client in Costa Rica grow with smart lead gathering landing campaigns, attractive slideshows, and compelling mini-sites focusing on the different business aspects of the property.”
Frangos said that the Webdirexion team has noticed that well over 70% of rooms are now booked at Expedia using mobile devices, and overall around 30% of the market, and growing, use mobile devices to book rooms. “We reviewed a number of competitors out there who claim that their booking software is mobile ready,” he observes. “But, most booking systems take your visitors off of your own website, and a good number simply do not have an easy to use interface for those wanting to book a stay using a small smartphone screen. So our team found solutions that work great to facilitate commerce right on a property’s website.”
“We can work with a number of popular reservations systems, but we have partnered with one progressive company that offers cutting edge promotional options and management solutions with exceptional support,” he adds. “This solution offers fifty plus integrations with POS systems, accounting software, CRMs, and top marketing programs like MailChimp for smart email campaigns.”
“We understand successful online marketing tactics, and saw the opportunity to include services that help hotel and inn properties become more profitable,” Frangos emphasizes. “It’s a two part boost — we use proven content marketing strategies for SEO, Social Media, and eMail promotions to increase occupancy rates, while also compelling more bookings via your own website so you can reduce some of the commissions paid to OTAs.”
What’s with his “chief optimizer” title? “It really means that my role, when working in the trenches, involves ensuring the right content strategy and marketing tactics are optimized for measurable results in our hotel marketing solutions,” Frangos explains. And by “measurable results”, the Webdirexion team aims to “provide more prospective hotel visitors in your email promotion system, more PDF brochure downloads, and of course, more room reservations. It really is like having an outsourced marketing department.”
Scott serves as CMO & Chief Optimizer on the Webdirexion LLC agency digital marketing team for both development and content marketing strategy, and is the author of the new book, “The Marketer’s Concise Guide to CRO” (Oct. 2015). He is a career marketing communications professional with niche industry specialties in healthcare, law firms, and hotel marketing and holds recent certifications in Google Analytics Mastery (Udemy), and RACE Digital Marketing (Smart Insights). He is currently working toward Professional Certified Marketer (PCM) in Digital Marketing through the American Marketing Association which also requires annual training and 3-year recertification.
Scott has also taught business, web programming and eCommerce courses at colleges in the Portland, Oregon area. He currently teaches WordPress Content Marketing Power, an online course through Udemy, and has spoken at several Content Marketing conferences. When he is not geeking out on a Mac, Nexus 7, or Google Chromebook, he enjoys Tai Chi, walking with his dog (Steggman), and camping trips. Scott says he survives on Coffee and Pizza.