Wednesday May 25th, Noon – 1pm • Boomerang Coffee Shop, 8th and Main Street in Vancouver
Webdirexion Publishing, a division of Webdirexion LLC, is pleased to announce a lunch and learn for business people and marketer’s based on the recently published Marketer’s Concise Guide to CRO. Available in print and e-book format, the guide helps online marketers convert website visitors into customers using proven conversion rate optimization (CRO) tactics.
The book was distributed in February for a workshop by conference leaders at the Medical Device Marketing Summit in Tampa, Florida, and and continues to sell with good ratings on Amazon.com and reviews also available on GoodReads.com.
“Every business needs to grow their prospect list. I wrote the book I wish I’d had when I was starting our agency,” explains Scott Frangos, the guide’s author and founder and president of Webdirexion LLC — a digital marketing agency. “We wrote it to get marketers quickly up to speed, and to help them gather more qualified leads, in smart ways using newer tactics and technology.”
The short lunch and learn presentation followed by a book signing is scheduled for this May 25th during the noon hour, at downtown Vancouver’s Boomerang Coffee House & Generosity Shop (808 Main Street). Join us for a lunch break with the author, who will speak briefly on smart ways to gather more qualified business leads and customers. Guests will be entered to win a copy of the book and coffee, tea, & snacks will be served.
Books, Snacks, and Generosity at Boomerang Coffee Shop:
The book will be offered only at this event for 10% off retail price, and another 40% will be donated to the good causes supported by Boomerang, “a generosity shop with a special mission.”
Join us at the Boomerang Coffee Shop (where generosity returns) — Wednesday May 25th, Noon – 1pm • 8th and Main in Vancouver
There will be CRO Guides for sale at 10% OFF, plus 40% of proceeds goes to local charities.
Scott serves as CMO & Chief Optimizer on the Webdirexion LLC agency digital marketing team for both development and content marketing strategy, and is the author of the new book, “The Marketer’s Concise Guide to CRO” (Oct. 2015). He is a career marketing communications professional with niche industry specialties in healthcare, law firms, and hotel marketing and holds recent certifications in Google Analytics Mastery (Udemy), and RACE Digital Marketing (Smart Insights). He is currently working toward Professional Certified Marketer (PCM) in Digital Marketing through the American Marketing Association which also requires annual training and 3-year recertification.
Scott has also taught business, web programming and eCommerce courses at colleges in the Portland, Oregon area. He currently teaches WordPress Content Marketing Power, an online course through Udemy, and has spoken at several Content Marketing conferences. When he is not geeking out on a Mac, Nexus 7, or Google Chromebook, he enjoys Tai Chi, walking with his dog (Steggman), and camping trips. Scott says he survives on Coffee and Pizza.