Inbound Marketing

Once you’ve published quality content then you can focus on “Inbound Marketing” — developing a strong social presence, working on your ‘brand’, SEO, Social Media Marketing, Pay Per Click — these are inbound marketing skills which lead customers to you as opposed to outbound marketing where you approach the customer with banners and button ads, email marketing and other traditional techniques.

Are Facebook Ads Even Worth My Time? 2

Are Facebook Ads Even Worth My Time?

It used to be that Google was the main place to buy PPC ads. Not anymore. Now Facebook has upped the game with a number of interesting targeting options and types of ads. But is it worth it? Miranda has some thoughts on that.

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Edenwild Inn social strategies

Optimize Your Hotel’s Social Media Presence

When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.

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engaging with Klout leaders as a social media marketing tactic.

Social Media Marketing & Content Strategy

How can you efficiently engage with strong prospects in social media? We have a “Klout tactic” for that along with some great insights into content strategy and closing the connection/engagement loop using Hootsuite.

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