When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.Read More
Once you’ve published quality content then you can focus on “Inbound Marketing” — developing a strong social presence, working on your ‘brand’, SEO, Social Media Marketing, Pay Per Click — these are inbound marketing skills which lead customers to you as opposed to outbound marketing where you approach the customer with banners and button ads, email marketing and other traditional techniques.
How can you efficiently engage with strong prospects in social media? We have a “Klout tactic” for that along with some great insights into content strategy and closing the connection/engagement loop using Hootsuite.Read More
What tools, tactics and strategies should smart content marketers use when curating a publication? I review four popular platforms we have used at Webdirexion: Flipboard, Paper.li, Rebel Mouse, and Scoop.it.Read More
When it comes to sled racing, you usually don’t think about a triple social media marketing amplification result, but that’s exactly what’s behind this holiday greeting video.Read More
Why are there so many “echo-gurus” out there parroting that “responsive design” is the only way to go? I’ll consider that, plus provide social media tactical advice with a new WordPress plugin.Read More
Content Marketing… or… Online Marketing? Short answer: Yes. Both apply. Right now, we’re going with Online Marketing, as in, Webdirexion is an Online Marketing Agency. Sure, the discipline of Content Marketing has become quite the rage in recent years, helped along by the realization that content can make connections that lead to customers. This isRead More