SEO is now controlled by Artificial Intelligence (AI). It controls what each of us see in search returns. It learns on its own. You can’t control what it does. Twilight Zone meets Outer Limits.» Read More
Once you’ve published quality content then you can focus on “Inbound Marketing” — developing a strong social presence, working on your ‘brand’, SEO, Social Media Marketing, Pay Per Click — these are inbound marketing skills which lead customers to you as opposed to outbound marketing where you approach the customer with banners and button ads, email marketing and other traditional techniques.
Why do businesses do what they do? The answer helps you craft a powerful story that connects with prospects. But too many marketers focus on “what” instead.» Read More
It used to be that Google was the main place to buy PPC ads. Not anymore. Now Facebook has upped the game with a number of interesting targeting options and types of ads. But is it worth it? Miranda has some thoughts on that.» Read More
When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.» Read More
How can you efficiently engage with strong prospects in social media? We have a “Klout tactic” for that along with some great insights into content strategy and closing the connection/engagement loop using Hootsuite.» Read More
What tools, tactics and strategies should smart content marketers use when curating a publication? I review four popular platforms we have used at Webdirexion: Flipboard, Paper.li, Rebel Mouse, and Scoop.it.» Read More