More Leads Boost Occupancy Rates
Why let a website visitor leave without getting on your mailing list? So many Inns and Hotels can easily gather more prospective leads, and Webdirexion is ideally set up to help you do with with smart A/B tested landing pages, forms that send the right information at the right time, and experienced PPC ad specialists. Compare: We’ll focus on measurable guest lead gathering results based on experience with other clients.
Mobile Ready Sites Increase Bookings
More people are using smartphones and tablets to review your property each year — Hotels.com® has had over 20 million downloads of its mobile hotel booking app. Webdirexion helps you get more reservations from mobile visitors by making your website booking module “responsive” for the user (easier to navigate with fingers when on small phone screens, etc.). We also optimize your entire site for mobile device users. Compare: Competitors claim they make mobile ready systems… but how many are actually easy to use on a smart phone?
Management Profitability Focus
Integrated POS systems are available for properties with restaurants and gift shops. Save time with integrated accounting programs and 50+ other programs. Get the reports you need to increase your property’s profitability. Reports include Cash Out; Monthly Booking Volume, Promotions; and a Marketing Campaign Overview report. Compare: Our system offers over 50 integrations including accounting automation with either Zero Accounting, or Quickbooks. You can use an online CPA to save more time.
More Bookings at Your Website
Why pay OTA fees when you don’t have to? Now travelers can book online from a phone, tablet or computer at your site, with the best mobile interface. Plus, use for front desk reservations with a credit card reader. Integrate with POS for your coffee shop and gift shop. Push inventory to OTAs if desired. And you get 24/7 support. Utilize powerful “partner” features to ally yourself with local tour, festival, and guide businesses. Compare: Do you have paperless invoicing, calendar syncing, automated reminders, Daily, nightly & hourly allotments, and International language & currencies in your current system?
Persuasive Digital Marketing Campaigns
Now you have a great site and booking engine… get people there, then bring them back to reserve rooms. We offer packages for Blog Marketing + SEO + Social Media + PPC advertising. Plus monthly support. And, our focus is on measurable results for Property Brochure Downloads; eMail Marketing; Special Promotions; and of course — Reservations. Plus, we’ll help you partner with local tour operators and other business allies. Compare: You get a seasoned team of hotel marketing specialists focused on results for about half the cost of one full-time salaried employee.
Hotel Industry Statistics:
- Percentage of Travelers Booking Rooms via Mobile Device on Expedia 72%
- Percentage of industry mobile booking overall (growing each month) 31%
- Percent of Room Rates at $100 or more (AHLA) 50%
- Abandonment rate from online booking systems (people start then give up) 81%
- Average Percent Paid to OTA’s for Room Bookings 15%
- Average Occupancy Rate (AHLA) 62%
Improving Property Profitability: Following the Lodging industry stats above, let’s look at a 25 room Hotel with a $110 room rate and 60% overall occupancy a year = approximately $594,000 in gross room revenues. If all your rooms were booked via OTAs, you would then subtract $89,100 (15% commission). We still believe you need a presence on major OTA sites, but imagine if you could cut dependence back from OTAs with commissions, and so keep $25k – $35k more for your Hotel as a result? Webdirexion will work with you with measurable reporting on goals like this. We’ll do it by compelling more direct bookings on your website.
Ready to Learn More? We have some videos and site links that will give you more of an overview of how our technology and marketing solutions will work to increase profitability at your inn and hotel.
Increase Web Reservations & Occupancy Rates for Higher Profits…
Are you working hard at your Inn, but only seeing 38%-45% occupancy rates? Looking for efficient ways to manage inventory on OTA and GDS system? Put a team of experienced hotel marketing specialists to work on: Prospective Guest Lead Gathering campaigns to build your marketing list, and bring back more qualified visitors who book at your site — saving OTA fees Actively managed “Content Marketing” campaigns with SEO + Blog Marketing + Drip Marketing 24/7 mobile-ready booking on your website — plus, push your room inventory out to popular Online Travel Agencies Accept payments online and at your front desk — integrates with POS & Accounting systems Increase annual occupancy rates with promotional options built into the booking system Select from a variety of OTAs includingTripAdvisor, Hotels.com, Expedia, AirBnB, Travelocity, Lodging.com, and GDS — Global Distribution System options via “myallocator” system. Save time – get off the phone with automatic inventory management & paperless invoicing
Give the Webdirexion Inn team a call today at 888.974.9522
Recent Articles on Hotel Marketing
Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.
In our recent webinar for PAII, we received some good questions about optimizing hotel landing pages. We answered some during the webinar, then did some research and have more answers on hotel marketing with examples for your here.
Are you selling the steak or the “sizzle”? The sizzle is the zest where your guests place their passion, desires and dreams. It engages prospects emotionally and speaks to their imagination. Margot reviews what this means for innkeepers who wish to book more guests.
Webdirexion is a marketing partner with Checkfront, MailChimp, MailerLite, World Point Hosting, and GTranslate.