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Recent CRO Articles:
New Video Playlists for Content Marketing
We’ve found that a majority of our clients are visual learners and respond well to seeing and hearing via videos about Content Marketing topics. So we’ve recently begun boosting our training and how-to videos on the Webdirexion YouTube channel. Have a look and subscribe today.
WP Rocket and Imagify Site Speed Optimization
Site speed optimization. If your home page does not load in just a few seconds, don’t be surprised when visitors hop on to the next site instead of yours. You’ll also get a down bump in your SEO. Read on and we’ll show you how we optimized a client site who’s on one of our Business Care and Growth plans, to be faster than 82% of tested sites
What You Need to Know About CRO
CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.
Digital Marketing Checklist for Chief Marketing Officers
How do you make your Content Marketing pay off? We use the “R.A.C.E.” marketing model, and we’ve prepared a high-level checklist to help you succeed. Now you can help your marketing team focus on smart strategy and tactics.
A/B/C Testing and When to Use it
What is A/B/C Testing? Why test three versions of a content element? We’ll take a practical look at this optimization tactic that many digital marketers are overlooking.
How to Be Confident in Your A/B Test Results
How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.