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Cornerstone content should be at the center of your website. As you develop a variety of articles focused on your niche, you should always have SEO in the back of your mind. Incorporating categories and tags, focusing on your meta description, and fine-tuning content can bring more visitors to your website. Develop a cornerstone content strategy to improve click-throughs to your website and generate more traffic.
Google Search Console (was Webmaster Tools) now tracks average CTR, including organic click-through rates, as one of its four main KPIs (Key Performance Indicators). Learn how you can increase your CTR tactically as part of conversion rate optimization.
We often get asked, with so many reports and KPI's in Google Analytics, what are the most important ones to review and track? Great question. We like to break it down into four questions: Where did people come to your site from? What page did they land on? What did...
You can easily land a featured snippet if you work on your SEO and apply the tips in this article. While you cannot request one, you can create content that draws Google to choose you organically. Webdirexion provides services that can increase your chances of having Google share a snippet from your website.
How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.
Businesses of all sizes should regularly be performing site audits. If you’re not sure where to begin, read on to discover what site audits are, why they are important, and how to perform one.