Get More Leads with Webdirexion

Digital Marketing Services to Grow Business!

Webdirexion focuses on results — with R.A.C.E. (Reach. Act. Convert. Engage.) strategies.

Driven by Leads

Every business needs more qualified leads.  That’s a major goal in the connection cycle marketing race.

With Smart Strategy

We use R.A.C.E. for a strategic paradigm. Reaching new business connections is an important focus.

The Right Tactics

We employ smart tactics from ads to CRO to lead nurturing that match strategy objectives.
Digital Marketing Services 1

Digital Marketing Services Designed to Win Leads & Customers

R.A.C.E. drives us to help your company succeed.  That's Reach; Act; Convert; Engage... with an emphasis on Conversions to leads and sales. With some healthcare clients we form a content marketing and publishing team; for others we run sales funnel campaigns and landing page tests.  For eCommerce clients, we focus on continually testing to increase sales based on data and consumer behavior.

Webdirexion RACE Strategy

Digital Marketing Strategy & Consulting:  We use the smart "R.A.C.E." model for marketing plans, audits, & analytics consulting.

Webdirexion Videos

Compelling Online Videos: We script, direct and produce videos designed to engage and tell your story well.  Standard interview style, animated, & whiteboard videos.

Webdirexion Content Marketing

Content Marketing:  We form an editing team with your staff and focus on Blog Marketing + Social Media + SEO tactics + Inbound Marketing.

Webdirexion Lead Gathering

Smarter Sales Funnels:  We do A/B split testing, landing page optimization so you can convert more visitors to customers & gather more qualified leads.

Webdirexion Automated Marketing

Automated Marketing for Lead Nurturing:  Now you have leads, what next?  Lead Nurturing.  Use smart automation to score, and trigger automated emails and sales actions.

Webdirexion Advertising

Smart Online Advertising:  We help you target the right prospects and boost posts on Google, Facebook, LinkedIn, Twitter and other venues.

Webdirexion Websites

Optimal Websites:  We're a WordPress house, so that's already smart.  We optimize for mobile & SEO and... add smart forms.

Webdirexion Content Strategy & CRO Training

CRO & Content Strategy Training:  We will train your team to triple and quadruple leverage content plus use smart CRO — Conversion Rate Optimization.

What We Do to Help Your Business Grow

Digital Marketing Services 2

Webdirexion is Developing eCommerce for PMC

We have a specialty in eCommerce so we are pleased to be helping a startup company, Public Market Coffee, bring their premium wholesale beans and gourmet consumer roast brand, ANDINO, to market.  Phase 1 is underway now.

Maryhill Museum Redesign

Webdirexion is ReVisions Maryhill Museum

We've worked with a number of non-profit clients, and helped revision the Maryhill Museum experience in 2019.  In 2020 we are working on ways to keep their audience engaged during challenging times.

How Can Webdirexion Help You?

We're a digital marketing agency with experienced specialists focused on capturing more leads and sales for our clients. We do it with a smart combination of tactics and strategies including sales funnels, content marketing, SEO and SEM. Give us a shout and tell us what you need.

Tell us what you need right now.
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What Our Customers Are Saying

eCommerce Client: WebDirexion has produced a very effective eCommerce site that in its first month converted more sales than the past two years versions of our site.  I wanted to thank you and your team for the great work you’ve done putting together our new BlueStar site.  We were just looking at it, and I’m delighted and excited.
Admiral Rob Wray

CEO, BlueStar SeniorTech

Healthcare Client: WebDirexion was instrumental in seamlessly migrating both of our corporate websites to WordPress, while restructuring the websites and associated analytics around a defined content management strategy and recurring updates to content, intended to maximize SEO.  They played an essential part in the launch of a recent marketing campaign to create and integrate dynamic multimedia content, including videos, whitepapers, and blog posts created to drive traffic to the site and generate leads. Scott’s team helped create and define a strategy to test the message for this campaign, and delivered A/B testing and analytics to track and measure results to adjust our SEO strategy and promote our offerings.  
Nick Davis

VP Access Product Management, The SSI Group

Optimal Websites, SEO, Analytics: I would definitely recommend Webdirexion for anyone trying to get the most out of their website. I’ve worked with Scott and team on a number of initiatives involving WordPress, SEO and CRO (Conversion Rate Optimization). If you are looking to get more leads from your website, Webdirexion is your solution.
Joe Pulizzi

CEO, Content Marketing Institute, Content Marketing Institute

Frequently Asked Questions

You have a lot of services, so it's hard to tell where to start?
You should start with a smart marketing plan, and our R.A.C.E. framework is a good way to develop one.  We will write a comprehensive plan for five to eight credits (range depends on scope of your business and online properties). Here are three strong persuasive tactics to consider right away:

  1. Triple leverage your blog posts:  the first leverage is SEO savvy posts/articles themselves which serve to get ranked on Google so more prospects can find you and engage; then you set the same posts to automatically go out into major social venues to extend reach; and finally, set select posts to automatically go out monthly in an eNewsletter to engage both leads and customers.
  2. Videos. The internet is dancing rapidly toward more of this content. If a picture is worth a thousand words think about what you can present in a smartly written and produced video?  We will be pleased to provide you with three general types of videos — animations (great when you have a scene to present but do not have the budget for actors); a hand sketch “explainer” video, and actual in person interview and on location videos.  All include professional script writing and voice overs.
  3. CRO.  Conversion Rate Optimization is perhaps the tactice that offers the best return on your marketing investment in the shortest time.  How so?  In a nutshell you test ads, landing pages, and emails so you may gather more leads and close more sales.

Are your WordPress sites Mobile Ready?
Yes.  We offer a couple of options — a pure responsive site build (gracefully resizes for smaller device screens); and a mobile app-like interface that gives you the advantage of a different design “skin” and UI while using the same content but not disturbing your website optimized for desktop visitors.  We build both using WordPress.  Contact us for details.

What's CRO all about?
CRO stands for Conversion Rate Optimization. One example of a “conversion” is when a visitor to your website fills out a form becoming (converting) to a lead and so taking one step closer to being a new customer for you. This single focus alone will streamline your advertising, website and email marketing to focus like a laser on lead gathering. Our founder and “Chief Optimizer”, Scott Frangos, has a recent book out on CRO — The Marketer’s Concise Guide to CRO (see in side it on Amazon).

How can I get a quote?

Send us an outline of your needs above, and we will send a prompt traditional quote.  

Do you offer Support Plans for WordPress?
Absolutely. We offer four annual “WordPress Care & Business Growth” plans that combine digital marketing support, SEO analysis, backups, tech. support, plus uptime monitoring, plus smart forms, plus security, plus speed testing, plus analytics… and more — » learn more.
What is your guarantee?
It’s been the same during 30 years of business. You are satisfied or we make it right. Period.

What are your special niche areas?

Our team has experience and niche focus in marketing for hotels and inns; healthcare (five clients); financial services, and ecommerce.  We have a history in online education and field our own courses at our division, COMP — College of Marketing Pros.  We have also helped a diverse range of clients from specialty foods to printing ink manufacturers to training and publishing groups.  We’re more B2B than B2C now, but we have experience in eCommerce and current clients that market direct to the public.

How long do campaigns take?

This depends on the strategy and tactics employed. Smaller campaigns require 2-4 months. Quarterly campaigns of three months or longer tend to produce longer lasting results.  For our Webdirexion Surge System™ Solution we will double your sales within 12-18 months.

What are your skill sets and expertise?

We like to point out that when you hire Webdirexion, you get an embedded marketing team with a diverse range of skills you just can’t find in one person for about half the annual cost of salary and benefits for one in-house professional.  We have teams of three – four teammates in the areas of Marketing strategy, SEO Editing, eCommerce, Content Creation,  Programming, Technical Support including security and hosting, WordPress administration, Social Media Marketing, and Online Advertising.  There are three of us that bring project management services as well. Typically, on a full service marketing project, you will work with a project manager, two writers/marketers, plus a technical support person and WordPress administrator.  We meet virtually via Zoom.

On what Platform do you build Websites?
We use the market leading WordPress system as our platform of choice.  It is a robust system with lots of available plugins that save you the expense of custom programming.  For themes our primary choice is the Divi platform for all of its features and modules including A/B testing for CRO.  We also like the Genesis platform and have in the past developed several sites with it.  What about other themes?  There are thousands, some programmed well, and some not up to WordPress standards.  We cannot be experts at them all, so instead have selected two that are consistently featured in top 10 reviews, and with which absolutely ANY design may be developed… satisfaction guaranteed.

Do you work on other sites not built with WordPress?
For marketing campaigns — yes. When we build a site, it is always done to top standards — on the market leading WordPress platform.