Digital Marketing Services to Grow Business!
Driven by Leads
With Smart Strategy
The Right Tactics
What’s the Right Solution?
SURVEY: B2B Marketers Need the Following Tactics:
- Website vistors 63% 63%
- Sales Lead Quality 49% 49%
- Higher Conversion Rates 48% 48%
- Search Engine Optimization/Marketing 39% 39%
Digital Marketing Services Designed to Win Leads & Customers
R.A.C.E. drives us to help your company succeed. That's Reach; Act; Convert; Engage... with an emphasis on Conversions to leads and sales. With some healthcare clients we form a content marketing and publishing team; for others we run sales funnel campaigns and landing page tests. For eCommerce clients, we focus on continually testing to increase sales based on data and consumer behavior.
Digital Marketing Strategy & Consulting: We use the smart "R.A.C.E." model for marketing plans, audits, & analytics consulting.
Compelling Online Videos: We script, direct and produce videos designed to engage and tell your story well. Standard interview style, animated, & whiteboard videos.
Content Marketing: We form an editing team with your staff and focus on Blog Marketing + Social Media + SEO tactics + Inbound Marketing.
Smarter Sales Funnels: We do A/B split testing, landing page optimization so you can convert more visitors to customers & gather more qualified leads.
Automated Marketing for Lead Nurturing: Now you have leads, what next? Lead Nurturing. Use smart automation to score, and trigger automated emails and sales actions.
Smart Online Advertising: We help you target the right prospects and boost posts on Google, Facebook, LinkedIn, Twitter and other venues.
Optimal Websites: We're a WordPress house, so that's already smart. We optimize for mobile & SEO and... add smart forms.
CRO & Content Strategy Training: We will train your team to triple and quadruple leverage content plus use smart CRO — Conversion Rate Optimization.
Smart Sales Funnels for Maximum ROI
One tactic every client likes, B2C, B2B or eCommerce, is a smart way to engage and convert prospects at any point in the buying cycle. Sometimes they are just “window shopping”. Sometimes they have urgent buying motivation. Our formula is simple, and our experience pays off. We run smart PPC campaigns to a specially designed landing page. Then we run A/B tests based on our CRO — Conversion Rate Optimization — experience (see below). After lead capture (or a sale on an ecommerce site), “smart triggering” (segmenting visitors into groups) sends persuasive automated follow-ups designed to help you close sales, make cross sales and upsell.
Meet Your Webdirexion Digital Marketing Team
We have specialties in healthcare, dental clinics, and have handled more than one client in the hotel, financial services, and law firm industries. Right now we are balanced with about 60% B2B focus, and 40% in B2C.
What Our Customers Are Saying
Frequently Asked Questions
You have a lot of services, so it's hard to tell where to start?
- Triple leverage your blog posts: the first leverage is SEO savvy posts/articles themselves which serve to get ranked on Google so more prospects can find you and engage; then you set the same posts to automatically go out into major social venues to extend reach; and finally, set select posts to automatically go out monthly in an eNewsletter to engage both leads and customers.
- Videos. The internet is dancing rapidly toward more of this content. If a picture is worth a thousand words think about what you can present in a smartly written and produced video? We will be pleased to provide you with three general types of videos — animations (great when you have a scene to present but do not have the budget for actors); a hand sketch “explainer” video, and actual in person interview and on location videos. All include professional script writing and voice overs.
- CRO. Conversion Rate Optimization is perhaps the tactice that offers the best return on your marketing investment in the shortest time. How so? In a nutshell you test ads, landing pages, and emails so you may gather more leads and close more sales.