Driven by Leads
With Smart Strategy
The Right Tactics
Digital Marketing Services Designed to Win Leads & Customers
R.A.C.E. drives us to help your company succeed. That's Reach; Act; Convert; Engage... with an emphasis on Conversions to leads and sales. With some healthcare clients we form a content marketing and publishing team; for others we run sales funnel campaigns and landing page tests. For eCommerce clients, we focus on continually testing to increase sales based on data and consumer behavior.
Digital Marketing Strategy & Consulting: We use the smart "R.A.C.E." model for marketing plans, audits, & analytics consulting.
Compelling Online Videos: We script, direct and produce videos designed to engage and tell your story well. Standard interview style, animated, & whiteboard videos.
Content Marketing: We form an editing team with your staff and focus on Blog Marketing + Social Media + SEO tactics + Inbound Marketing.
Smarter Sales Funnels: We do A/B split testing, landing page optimization so you can convert more visitors to customers & gather more qualified leads.
Automated Marketing for Lead Nurturing: Now you have leads, what next? Lead Nurturing. Use smart automation to score, and trigger automated emails and sales actions.
Smart Online Advertising: We help you target the right prospects and boost posts on Google, Facebook, LinkedIn, Twitter and other venues.
Optimal Websites: We're a WordPress house, so that's already smart. We optimize for mobile & SEO and... add smart forms.
CRO & Content Strategy Training: We will train your team to triple and quadruple leverage content plus use smart CRO — Conversion Rate Optimization.
What We Do to Help Your Business Grow
We have a specialty in eCommerce so we are pleased to be helping a startup company, Public Market Coffee, bring their premium wholesale beans and gourmet consumer roast brand, ANDINO, to market. Phase 1 is underway now.
We've worked with a number of non-profit clients, and helped revision the Maryhill Museum experience in 2019. In 2020 we are working on ways to keep their audience engaged during challenging times.
How Can Webdirexion Help You?
We're a digital marketing agency with experienced specialists focused on capturing more leads and sales for our clients. We do it with a smart combination of tactics and strategies including sales funnels, content marketing, SEO and SEM. Give us a shout and tell us what you need.
What Our Customers Are Saying
Frequently Asked Questions
You have a lot of services, so it's hard to tell where to start?
- Triple leverage your blog posts: the first leverage is SEO savvy posts/articles themselves which serve to get ranked on Google so more prospects can find you and engage; then you set the same posts to automatically go out into major social venues to extend reach; and finally, set select posts to automatically go out monthly in an eNewsletter to engage both leads and customers.
- Videos. The internet is dancing rapidly toward more of this content. If a picture is worth a thousand words think about what you can present in a smartly written and produced video? We will be pleased to provide you with three general types of videos — animations (great when you have a scene to present but do not have the budget for actors); a hand sketch “explainer” video, and actual in person interview and on location videos. All include professional script writing and voice overs.
- CRO. Conversion Rate Optimization is perhaps the tactice that offers the best return on your marketing investment in the shortest time. How so? In a nutshell you test ads, landing pages, and emails so you may gather more leads and close more sales.
Are your WordPress sites Mobile Ready?
What's CRO all about?
How can I get a quote?
Send us an outline of your needs above, and we will send a prompt traditional quote.
Do you offer Support Plans for WordPress?
What is your guarantee?
What are your special niche areas?
Our team has experience and niche focus in marketing for hotels and inns; healthcare (five clients); financial services, and ecommerce. We have a history in online education and field our own courses at our division, COMP — College of Marketing Pros. We have also helped a diverse range of clients from specialty foods to printing ink manufacturers to training and publishing groups. We’re more B2B than B2C now, but we have experience in eCommerce and current clients that market direct to the public.
How long do campaigns take?
This depends on the strategy and tactics employed. Smaller campaigns require 2-4 months. Quarterly campaigns of three months or longer tend to produce longer lasting results. For our Webdirexion Surge System™ Solution we will double your sales within 12-18 months.
What are your skill sets and expertise?
We like to point out that when you hire Webdirexion, you get an embedded marketing team with a diverse range of skills you just can’t find in one person for about half the annual cost of salary and benefits for one in-house professional. We have teams of three – four teammates in the areas of Marketing strategy, SEO Editing, eCommerce, Content Creation, Programming, Technical Support including security and hosting, WordPress administration, Social Media Marketing, and Online Advertising. There are three of us that bring project management services as well. Typically, on a full service marketing project, you will work with a project manager, two writers/marketers, plus a technical support person and WordPress administrator. We meet virtually via Zoom.