Digital Marketing Services to Grow Business!
Driven by Leads
Every business needs more qualified leads. That’s a major goal in the connection cycle marketing race.
With Smart Strategy
We use R.A.C.E. for a strategic paradigm. Reaching new business connections is an important focus.
The Right Tactics
We employ smart tactics from ads to CRO to lead nurturing that match strategy objectives.
What’s the Right Solution?
SURVEY: B2B Marketers Need the Following Tactics:
- Website vistors 63%
- Sales Lead Quality 49%
- Higher Conversion Rates 48%
- Search Engine Optimization/Marketing 39%
Smart Sales Funnels for Maximum ROI
One tactic every client likes, B2C, B2B or eCommerce, is a smart way to engage and convert prospects at any point in the buying cycle. Sometimes they are just “window shopping”. Sometimes they have urgent buying motivation. Our formula is simple, and our experience pays off. We run smart PPC campaigns to a specially designed landing page. Then we run A/B tests based on our CRO — Conversion Rate Optimization — experience (see below). After lead capture (or a sale on an ecommerce site), “smart triggering” (segmenting visitors into groups) sends persuasive automated follow-ups designed to help you close sales, make cross sales and upsell.
Our Digital Marketing Services
We work with clients based on your unique marketing objectives. With some clients we form a content marketing and publishing team; for others we run sales funnel campaigns and landing page tests. We specialize in Google Adwords and Facebook ads for inbound marketing. We offer some standard campaigns that have proven ROI results. Our team brings a keen focus on converting visitors to leads and customer for every project.
Digital Marketing Strategy & Consulting: We use the smart "R.A.C.E." model for marketing plans, audits, & analytics consulting.
Compelling Online Videos: We script, direct and produce videos designed to engage and tell your story well. Standard interview style, animated, & whiteboard videos.
Content Marketing: We form an editing team with your staff and focus on Blog Marketing + Social Media + SEO tactics + Inbound Marketing.
Lead Gathering: We do A/B testing, landing page optimization so you can convert more visitors to customers & gather more qualified leads.
Automated Marketing: Now you have leads, what next? Use smart automation to score, and trigger automated emails and sales actions.
Online Advertising: We help you target the right prospects and boost posts on Google, Facebook, LinkedIn, Twitter and other venues.
Smart, Mobile Ready Websites: We're a WordPress house, so that's already smart. We optimize for mobile & SEO and... add smart forms.
CRO & Content Strategy Training: We will train your team to triple and quadruple leverage content plus use smart CRO — Conversion Rate Optimization.
Meet Your Webdirexion Digital Marketing Team
Scott gets up early, drinks coffee, gets your site optimized and does Tai Chi to blow off steam… then he percolates on marketing strategies.
Content Triage Nurse
Miranda is a former nurse, now a Writer, Editor, Administrator and Forms Creator on content triage duty for clients.
Serhii makes sure your site is running well, and helps with custom programming when he’s not growing a family with his wife.
Steve brings a strong career experience in Creative and Brand Direction to large projects in collaboration with Smith Creative Group.
Briana is your content maven bringing writing, editing, SEO, and social media skills to the team.
Era reviews sites looking for ways to increase leads… when she’s not enjoying quality time with her family.
Micaela brings superior graphic design and art direction skills to the Webdirexion team.
Julie improves your SEO standings, and boosts your social klout — fueled with coffee (another coffee nut).
We have specialties in healthcare, dental clinics, and have handled more than one client in the hotel, financial services, and law firm industries. Right now we are balanced with about 60% B2B focus, and 40% in B2C.
What Our Customers Are Saying
Hotel Client: With Scott and Webdirexion I had found everything I am looking for and the results are always incredible. What I like the most is that Scott and my Webdirexion team work with you on every detail and are always one step ahead in order to offer the best service for WordPress site development and online marketing.Alicia Repetto
Healthcare Client: WebDirexion was instrumental in seamlessly migrating both of our corporate websites to WordPress, while restructuring the websites and associated analytics around a defined content management strategy and recurring updates to content, intended to maximize SEO. They played an essential part in the launch of a recent marketing campaign to create and integrate dynamic multimedia content, including videos, whitepapers, and blog posts created to drive traffic to the site and generate leads. Scott’s team helped create and define a strategy to test the message for this campaign, and delivered A/B testing and analytics to track and measure results to adjust our SEO strategy and promote our offerings.Nick Davis
I would definitely recommend Webdirexion for anyone trying to get the most out of their website. I’ve worked with Scott and team on a number of initiatives involving WordPress, SEO and CRO (Conversion Rate Optimization). If you are looking to get more leads from your website, Webdirexion is your solution.Joe Pulizzi
Frequently Asked Questions
You have a lot of services, so it's hard to tell where to start?
You should start with a smart marketing plan, and our R.A.C.E. framework is a good way to develop one. We will write a comprehensive plan for five to eight credits (range depends on scope of your business and online properties). Here are three strong persuasive tactics to consider right away:
- Triple leverage your blog posts: the first leverage is SEO savvy posts/articles themselves which serve to get ranked on Google so more prospects can find you and engage; then you set the same posts to automatically go out into major social venues to extend reach; and finally, set select posts to automatically go out monthly in an eNewsletter to engage both leads and customers.
- Videos. The internet is dancing rapidly toward more of this content. If a picture is worth a thousand words think about what you can present in a smartly written and produced video? We will be pleased to provide you with three general types of videos — animations (great when you have a scene to present but do not have the budget for actors); a hand sketch “explainer” video, and actual in person interview and on location videos. All include professional script writing and voice overs.
- CRO. Conversion Rate Optimization is perhaps the tactice that offers the best return on your marketing investment in the shortest time. How so? In a nutshell you test ads, landing pages, and emails so you may gather more leads and close more sales.
How long do campaigns take?
This depends on the strategy and tactics employed. Smaller campaigns require 2-4 weeks. Quarterly campaigns of three months or longer tend to produce longer lasting results.
What's CRO all about?
CRO stands for Conversion Rate Optimization. One example of a “conversion” is when a visitor to your website fills out a form becoming (converting) to a lead and so taking one step closer to being a new customer for you. This single focus alone will streamline your advertising, website and email marketing to focus like a laser on lead gathering. Our founder and “Chief Optimizer”, Scott Frangos, has a recent book out on CRO — The Marketer’s Concise Guide to CRO (see in side it on Amazon).
How can I get a quote?
Two ways. Send us an outline of your needs above, and we will send a prompt traditional quote. Or, consider our Credit based ordering module, see other Q & A here, and we will send you details on pre-ordering a standard campaign. This gives you a price break when you pay up front.
What are your special niche areas?
Our team has experience and niche focus in marketing for hotels and inns; healthcare (five clients); financial services and law firms. We have a history in online education and field our own courses at our division, COMP — College of Marketing Pros. We have also helped a diverse range of clients from specialty foods to printing ink manufacturers to training and publishing groups. We’re more B2B than B2C now, but we have experience in eCommerce and current clients that market direct to the public.
On what Platform do you build Websites?
We use the market leading WordPress system as our platform of choice. It is a robust system with lots of available plugins that save you the expense of custom programming. For themes our primary choice is the Divi platform for all of its features and modules including A/B testing for CRO. We also like the Genesis platform and have in the past developed several sites with it. What about other themes? There are thousands, some programmed well, and some not up to WordPress standards. We cannot be experts at them all, so instead have selected two that are consistently featured in top 10 reviews, and with which absolutely ANY design may be developed… satisfaction guaranteed.
What are your skill sets and expertise?
We like to point out that when you hire Webdirexion, you get an embedded marketing team with a diverse range of skills you just can’t find in one person for about half the annual cost of salary and benefits for one in-house professional. We have teams of three – four teammates in the areas of Marketing strategy, SEO Editing, Content Creation, Programming, Technical Support including security and hosting, WordPress administration, Social Media Marketing, and Online Advertising. There are three of us that bring project management services as well. Typically, on a full service marketing project, you will work with a project manager, two writers/marketers, plus a technical support person and WordPress administrator. We meet virtually via Skype, Google Hangouts, and teleconference with screensharing.
What is your guarantee?
It’s been the same during 30 years of business. You are satisfied or we make it right. Period.
Do you work on other sites not built with WordPress?
For marketing campaigns — yes. When we build a site, it is always done to top standards — on the market leading WordPress platform.
Are your WordPress sites Mobile Ready?
Yes. We offer a couple of options — a pure responsive site build (gracefully resizes for smaller device screens); and a mobile app-like interface that gives you the advantage of a different design “skin” and UI while using the same content but not disturbing your website optimized for desktop visitors. We build both using WordPress. Contact us for details.
Do you offer Support Plans for WordPress?
Absolutely. Three annual “WordPress Care” plans that combine backups, plus tech. support, plus uptime monitoring, plus smart forms, plus security, plus speed testing, plus analytics… and more — » learn more.
Don't Be Shy
If we didn’t answer all of your questions, feel free to drop us a line anytime.