Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication (Wikipedia).
“To make strategic recommendations about content, you need to understand the business. If you don’t, you’re more likely to recommend solutions that don’t help the company achieve its business goals” — The Content Strategy Toolkit, by Meghan Casey
Knowing and utilizing your Lifetime Customer Value LCV data is vital to your ecommerce business growth. It’s what often separates small businesses from big businesses. It often determines the market and industry leaders. If you’re not using LCV to drive your marketing and business strategy, you are putting yourself at a disadvantage.
Are you using WordPress categories and tags smartly for SEO? As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!
If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!
Cornerstone content should be at the center of your website. As you develop a variety of articles focused on your niche, you should always have SEO in the back of your mind. Incorporating categories and tags, focusing on your meta description, and fine-tuning content can bring more visitors to your website. Develop a cornerstone content strategy to improve click-throughs to your website and generate more traffic.
Google Search Console (was Webmaster Tools) now tracks average CTR, including organic click-through rates, as one of its four main KPIs (Key Performance Indicators). Learn how you can increase your CTR tactically as part of conversion rate optimization.
We often get asked, with so many reports and KPI's in Google Analytics, what are the most important ones to review and track? Great question. We like to break it down into four questions: Where did people come to your site from? What page did they land on? What did...
Every site will deal with broken links at some point. It only becomes a problem if you don’t step in to fix them. If you run a WordPress website, you have plenty of great options for fixing your broken links. Here are our picks for the best WordPress Broken Link Solutions.
We’ve found that a majority of our clients are visual learners and respond well to seeing and hearing via videos about Content Marketing topics. So we’ve recently begun boosting our training and how-to videos on the Webdirexion YouTube channel. Have a look and subscribe today.
Technology. Change. With these two constants, how do you find the best content strategy? This year, we’ve seen WordPress install a new page builder, the Divi theme platform launch a host of new features and UI updates, and eCommerce options multiply. We review some ways we are using new strategies and tactics.
Ready or not, WordPress 5 (Winter 2018) is changing your content editing experience dramatically with “Gutenberg” the new interface engineered around a concept of content blocks. Will you be ready? We’ve prepared a video to help you get up to speed.
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