TOPIC: Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication (Wikipedia).

“To make strategic recommendations about content, you need to understand the business. If you don’t, you’re more likely to recommend solutions that don’t help the company achieve its business goals” — The Content Strategy Toolkit, by Meghan Casey

Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!

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Developing a Cornerstone Content Strategy

Developing a Cornerstone Content Strategy

Cornerstone content should be at the center of your website. As you develop a variety of articles focused on your niche, you should always have SEO in the back of your mind. Incorporating categories and tags, focusing on your meta description, and fine-tuning content can bring more visitors to your website. Develop a cornerstone content strategy to improve click-throughs to your website and generate more traffic.

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