If you’re not familiar with email marketing, it essentially means engaging with an audience through email. Email marketing involves sending out scheduled email newsletters. Newsletters consist of updates such as advice, special offers, recent blog posts, and site news. If you do have a company blog, it would include links to your latest blog posts either as an RSS feed or links you manually include in the newsletter.

email newsletter marketing

Email marketing is essential in reaching potential customers.

We help our clients succeed in email marketing through Mailchimp, which is a web-based email marketing service. This incredible platform helps you design and share newsletters. In addition to getting you set up on MailChimp, we help you integrate your Mailchimp with services you already use, such as a CRM. Another service we offer is tracking your newsletter campaign results. New and older email campaigns show us what is and isn’t working.

Email Marketing is a Powerful Tool

Email marketing is essential in reaching potential customers. In fact, it’s what will make your business succeed. Did you know that utilizing Mailchimp is more effective than social media? It’s something every company must implement. Here are a few reasons why email marketing, and Mailchimp in particular, is a useful tool for sending out newsletters and announcements:

Why Mailchimp is an Effective Marketing Tool

  • It has an approved bulk mailer. Most email services limit the number of emails you send to prevent spamming. With an email marketing tool like Mailchimp, you can send out an email to an unlimited amount of subscribers at one time.
  • It is compatible with many devices and email readers. Mailchimp gives subscribers the option to read emails in a web browser as opposed to their email. Plus, over 50% of emails get opened on mobile devices. MailChimp gives you the tools to see how your campaign will look on a mobile phone before you schedule it to go out.
  • It is one of the most supported platforms for a variety of integrations. For example, it works with many sites such as Optinmonster, Leadpages, Bloom, Gravity Form, and more.
  • It lets you know if people are reading your emails. If you were to send an email from your personal email, it’s impossible to know who opened it. An email marketing tool like MailChimp provides you with analytics (which we help you decipher) on successful campaigns and open rates so you know how your subscribers are responding.

How Webdirexion Helps You Grow Your Email Marketing

When it comes to email marketing services, we love Mailchimp. This incredible email marketing platform was founded in 2002 and currently has over 100 employees. Last year in 2017 they welcomed almost 3.5 million users, and they continue to grow.

Here are some ways Webdirexion can help manage and grow your email marketing using Mailchimp:

A/B Testing and Email Templates

We’ve built campaigns and use A/B testing in subject lines for a variety of companies. Through experimentation, we make sure your lists grow. We know how important it is for businesses to make money which is why we focus on developing effective email marketing campaigns.

Not sure which template to use on Mailchimp? Some email templates will work better than others for your business. Through testing, we figure out how to improve email revenue based on the most effective email templates.

Email List Management and Automation

We manage your list, check your list permissions, and make sure the best content gets delivered to your subscribers.

Welcoming new subscribers and potential customers is important. We keep track of your website activity which we gather from email results. We know how important it is to put that data to good use! Sending effective emails that will get your potential customers’ and subscribers’ attention is also essential. We can help you figure out the best ways to grow your customer base.

The results of email campaigns show us how to proceed in future newsletters.

Our Webdirexion team is excited to take your marketing efforts to the next level with our Mailchimp email marketing and integration services. Whether you need help with email templates, troubleshooting a current template, or campaign creation, we have the skills to create the perfect backdrop to help your company succeed with a strong and compelling message. Contact us today!

About

Sierra, an SEO Editor, and Digital Marketing Specialist focuses on smart MailChimp and Adwords tactics for our clients.  She has been a full-time blogger, writer, and social media manager for the past ten years. With a B.A. in Communications, Sierra is expanding her digital marketing specialties on her career journey. She enjoys hiking and taking her dog Candy to the beach when she's not working.

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