We help our clients succeed in email marketing using Mailchimp, which is a web-based email marketing SASS. This incredible platform helps you design and share newsletters, and offers advanced automation including trigger based auto-responders and ecommerce integration (we also build ecommerce sites with WooCommerce). In addition to getting you set up on MailChimp, we help you integrate your Mailchimp with services you already use, such as a CRM.
Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication (Wikipedia).
“To make strategic recommendations about content, you need to understand the business. If you don’t, you’re more likely to recommend solutions that don’t help the company achieve its business goals” — The Content Strategy Toolkit, by Meghan Casey
Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage. This produces a smart sales funnel that increases leads and sales.
Digital marketing is a fast moving target when you consider all the new software tools, strategy models and tactics. How do you keep up? COMP. We’ve relaunched our directory of lifetime access online courses for digital marketers.
How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.
Use UX to engage more site visitors: The user experience (UX) plays a big role in content strategy and digital marketing. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.