Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication (Wikipedia).

“To make strategic recommendations about content, you need to understand the business. If you don’t, you’re more likely to recommend solutions that don’t help the company achieve its business goals” — The Content Strategy Toolkit, by Meghan Casey

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How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

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UX Design and Content Strategy Are More Related Than You Think 1

UX Design and Content Strategy Are More Related Than You Think

Use UX to engage more site visitors: The user experience (UX) plays a big role in content strategy and digital marketing. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.

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content marketing demographic research

How to Build a Content Marketing Strategy that Works!

A wining content marketing strategy is key to the success of your online marketing campaigns. But how do you develop a killer strategy? Join us as we share digital marketing tips to guide you in the direction of the creation of a content marketing strategy geared for success.

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content marketing, content strategy

Why Digital Marketers Need a Good Content Strategy

You’ll need a good content strategy if you want to boost your profits. Content strategy is a crucial part of a broader digital marketing scheme that brands must employ in order to be successful. Learn more about the importance of content strategy and how it impacts your online marketing success.

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Recent Webdirexion WordPress Content Strategy Projects

When it comes to the symphony of choices for content strategy, design, and user interface components, how do you know if you’re playing the right tune? We review some recent Webdirexion WordPress Content Strategy projects on the way to ferreting out an answer.

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RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

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