A wining content marketing strategy is key to the success of your online marketing campaigns. But how do you develop a killer strategy? Join us as we share digital marketing tips to guide you in the direction of the creation of a content marketing strategy geared for success.Read More
Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication (Wikipedia). At Webdirexion, we believe that there are some other key components that inform Content Strategy, including Conversion Rate Optimization (CRO) and here we write about these key concepts for smart marketers.
“To make strategic recommendations about content, you need to understand the business. If you don’t, you’re more likely to recommend solutions that don’t help the company achieve its business goals” — The Content Strategy Toolkit, by Meghan Casey
Note that this page itself is a good example of the WordPress Content Strategy we advocate for clients. WordPress automatically creates both category and tag pages — this is one such category page. Google tends to rank some of these pages highly and we noticed an upward ranking trend for this one. Since it is a key service focus, we then decided to further enhance content and follow a “keystone content” strategy that involves both onsite and offsite linking to it. We are able to customize such “archive” pages in WordPress in order to add more SEO-rich content and further boost the page.
You’ll need a good content strategy if you want to boost your profits. Content strategy is a crucial part of a broader digital marketing scheme that brands must employ in order to be successful. Learn more about the importance of content strategy and how it impacts your online marketing success.Read More
When it comes to the symphony of choices for content strategy, design, and user interface components, how do you know if you’re playing the right tune? We review some recent Webdirexion WordPress Content Strategy projects on the way to ferreting out an answer.Read More
How do you optimize content? No matter how good the content is that you are creating to use in your online marketing plan, if you do not have a killer content strategy in place to distribute it, chances are it’s going nowhere, fast. Learn more about content strategy creation in our blog series.Read More