You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented times. As everyone adjusts to a temporary new normal of working and living, you are likely wondering what changes should be made to your actual work (not just your working situation).
In particular, adjusting your website and social media presence is becoming increasingly important as everyone continues to deal with the impacts of COVID-19. While you might be tempted to stick to the status quo, this can lead to a negative brand association as people perceive you to be out of touch with the situation (or worse, that you do not care). However, on the flip side, changes to your messaging need to be well thought out so as to not look like you are trying to capitalize off of a crisis.
We know- it can feel overwhelming to navigate these waters during such a difficult time. To help you, we’ve put together this list of five helpful tips that can walk you through the process of shifting your online presence in a way that is most beneficial to you and your audience.
We like to proceed with a focus on Reach; Act; Convert; and Engage (the R.A.C.E. digital marketing formula) so we will give you some thoughts on best practices as we face this challenging time together.
We love creating websites for our clients that are responsive and mobile-ready. Using the market-leading Divi theme, WPForms, and a Stripe add-on feature, we’re able to develop websites that attract site visitors and turns them into customers. And that’s just a few key elements we use to help our clients’ sites succeed!
Webdirexion uses Stripe add-on in WPForms to collect donations. Note one time giving, or monthly giving is available on this form through the Stripe setup options. See it in action at the Camp Wa-Ri-Ki site.
Part of drawing visitors to your site is by having a way to capture them, which is why having forms on a website is essential. And, if you’d like to collect payments, using the right type of plugin can make collecting payments a cinch.
In this article, we’d like to discuss the incredible benefits of combining WPForms with their Stripe add-on feature.
How We Use WPForms
When developing your website, we use WPForms, a drag and drop form builder. With WPForms, we can create all sorts of forms on a site. The type of forms to set up depends largely on the needs of your company. The pro version of WP Forms is included for all of our Business Growth & Care clients. (more…)
The right cornerstone content strategy can help improve your rankings on search engines, while also providing great content to your readers!
Did you know that “cornerstone content” strategies will boost your SEO performance in exciting ways? Cornerstone content is a series of articles on your blog that are typically long and information-packed. These blog posts cover a variety of topics relevant to your industry. And, they also reflect your business’ mission and highlight your expertise. It’s essential to have a cornerstone content strategy to set your site up for success. Over time, it’s vital to get your articles to rank high in search engines, and a plan can help you get there. We’ll review this and reveal some tips on how to make that happen.
Cornerstone content should be the center of your website’s on site SEO strategy. We’ll let you in on a secret: That’s where all the action happens. The more articles you write, the more you can identify yourself as an expert in your field. Your audience will flock to your website because they want to learn more about the latest and most significant trends. (more…)
Why & How to Pull Organic Click-Throughs in Search
Most modern digital marketers understand the battle to rank, pull clicks, then convert visitors to prospects and leads at your website. But many have missed how important “organic click-throughs” and tracked rates (CTR) have become, and some key tactics to raise that percentage.
First the “why” part of the equation. You’ve worked really hard to get to the first page of search, now shouldn’t your listing there be crafted to pull more clicks. Of course, that’s common sense, and below we share a favorite tactic. But what about Google SEO brownie points for higher CTR? There’s been a debate for some time among SEOs on whether Google boosts your score because of it, and no one really can say because their formula is always evolving and not shared. BUT… remember two things: Google lives and dies on relevance; and Google has evolved to factor in position on SERPs, CTR, then how well your landing pages engage visitors! Here’s a from a Google Search Console help doc: (more…)
chatbot answering questions online, robot assistant help on website
It’s common to hear people talk about chatbots in terms of how well they help with customer service. While it is true that chatbots can help with answering basic customer service inquiries, they are also able to do a lot more, like boost conversions. In fact, when done well, using chatbots for conversions can have a serious positive impact on your bottom line.
Today we are discussing what exactly chatbots are, as well as top ways that they can help you boost your conversions.
We often get asked, with so many reports and KPI’s in Google Analytics, what are the most important ones to review and track? Great question. We like to break it down into four questions:
- Where did people come to your site from?
- What page did they land on?
- What did they do after that?
- And what conversion goals were completed during their session?
We’ll look at reports to get to an answer for each question here, but first it’s helpful to recall exactly what Google Analytics can study and what it can’t. In a nutshell, we can see WHAT people did and WHERE they came from… but not WHY. Why people bounced or stayed and took a step closer to becoming a customer goes to questions of behavior and you need to hear direct from your clients and prospects to get to those answers. (more…)
When Google features a snippet from your website, you gain a stronger, better customer base
Those who do not delve deeply into search engine optimization probably haven’t come across the term featured snippets. Landing a featured snippet on Google, however, can vault your website into a new level of success.
What Is a Featured Snippet?
Google created featured snippets, which is a concise answer to their search query that appears on the search page. It’s drawn from a specific search results page with “structured data” properly configured on that page. Along with AdWords and organic search results, a snippet helps enhance the results of the search. It also provides a quick answer to a question that does not require them to click through to any pages. Google does, however, include a link to the webpage. On the snippet, it quotes the text from the website that comprises the answer.
A 670% split test win producing that much “lift” — in this case more leads — is pretty good, so I wanted to tell you about how we achieved this for a client this Summer. Split testing is part of smart Conversion Rate optimization (CRO) and so a key to the R.A.C.E. strategic marketing framework we use (the “C” stands for Convert).
I’ll begin by summarizing some key takeaways:
- Always be testing. Why? It is the single best digital marketing tactic for ROI, especially used in a smart sales funnel strategy. EVERY business can use this, B2B and B2C.
- Test everything from ads to landing page to emails… and in this case — popups.
- It doesn’t have to be a major design change you test — after hundreds of tests per year, we often find, as in this case” that a headline persuasion focus can make all the difference.
- Think persuasion psychology when writing headlines.
- Emails addresses are still gold — always deploy incentives your prospects want in order to get them.
- Use a tool that calculates how much data you need related to visitor traffic before you have a valid test. We’ll review one below.
- Always be testing and practicing the science and art of CRO — Conversion Rate Optimization.
It is inevitable to run into some broken links at your website. Thankfully, there are plenty of WordPress Broken Link Solutions to help get you back on track.
Links can increase the value of your website’s content by guiding visitors to relevant pages when clicked. If a visitor wants to learn more about a topic used as anchor text on a webpage, he or she can click the link. Unfortunately, though, not all links work as intended. If your WordPress website has broken links, it may prevent you from achieving your digital marketing goals.
Social media can be time-consuming, but it doesn’t have to be. That’s where time-saving tips come into play.
Social media has now become a crucial channel for businesses today. Many consumers look for companies on social media sites, go on social media sites to research business reviews, and also use social platforms to interact with businesses. When done correctly, social media marketing can connect you with your target audience, strengthen customer relationships, build your brand equity, generate quality leads, and help you market your products.
The challenge with social media is that it can demand a lot of your time. You have to engage in conversations, post at least once a day (sometimes multiple times depending on the platform), come up with suitable content ideas, and manage accounts across various platforms. To help make your load easier, here are some time-saving tips for social media.
1. Create Social Media Marketing Posts Weeks In Advance
Trying to come up with content and post ideas for your social media accounts on the fly can be difficult. A better approach to posting on social media is to create weeks of social media posts in one go. Schedule out a block of your time to come up with 30, 60, or even 90 days worth of posts. A good rule of thumb is to create a post for every one to two days.
Just because you set up your schedule doesn’t mean that your posts must stay that way. If there are urgent posts you need to make, you can simply put it ahead of schedule and push your pre-written posts back a bit. And by creating posts beforehand, you are also giving yourself time to come up with new posts for the next few weeks.
Webdirexion uses Nelio, a WordPress plugin, to not only save a client time on what could be time-consuming scheduling but as a way to improve productivity. As a team, we emphasize bringing professional publishing and optimization solutions to all of our clients. Check out our Growth Plans to find out more about our smart strategies and optimizations.
Scheduling posts ahead of time has its advantages.
2. Schedule Your Posting with Automated Platforms
The previous strategy works best if you use a platform to schedule your posts. As you know, it can be tough to manage multiple social media accounts. With social media scheduling platforms like Nelio, you can post to all your social media accounts from one interface. Plus, you can schedule your posts on a content calendar which will automate the actual posting. There are also other social media management platforms you can use like Hootsuite, Sprout Social, and Buffer.
3. Use Curated Content
Coming up with content for your social media accounts can be difficult. That’s why curating content will save you a lot of time. Curation means you are sharing content created by somebody else. An excellent way to use curated content is by adding your content to support it. Examples of shared content may include anything from an analysis, personal commentary, a disagreement, to an expansion of the original content.
Nelio is an excellent tool to use for curated content. We use this smart scheduling for clients on our Business Growth and Care plans, specifically for our Power Reach plan.
The point of curated content is to use it sparingly. After all, you still need to demonstrate your credibility and authority through your original content. But with curated content, you can post more frequently on your social media accounts. It’s also a great way to post social content if you are dealing with writer’s block.
4. Repurpose Your Content
You don’t always have to come up with new content for your social media posts. A great way to come up with some great posts is to repurpose your content. You probably have a large inventory of articles, blog posts, videos, podcasts, or even infographics for your business. What’s best is to take the content that best resonated with your audience and condense it for a social media post.
In many cases, your social media followers probably have never even come across most of your content. Even if you’ve shared the same content on your social media accounts before, a large chunk of followers might have missed it. Don’t overlook how effective it can be to repurpose your content.
Even with these time-saving tips, social media marketing can still be challenging to execute and manage. Time constraints likely limits business owners to focus on social media because they need to zero in on other areas of their business. That’s where we come in.
Webdirexion can help you build and manage an active social media marketing campaign for you. We understand how hard it is to find the time to manage social media and find somebody skilled to take it over for you. We’ve helped many business build winning social media campaigns and can do the same for you.
If you need help, give us a call at 888 974 9522.
You can also reach us on our website here.