Blogs and CRO go hand-in-hand
Can your blogs really go beyond engagement, and convert new site visitors to leads and prospects? Yes. Blogs and CRO can work together. They should help you convert readers to customers, though a smart content strategy must be used for this.
“Conversion strategy on your blog is very different from the strategy employed on your homepage and subpages. Why? Because on your actual website pages, in addition to building relationships and connecting with visitors, we’re trying to get those visitors to take the next step. Your homepage and some (or many) of your subpages should be designed to convert visitors to take an action: contact you, download an ebook, schedule an appointment, buy a service or product, etc.” — from A Holistic Guide to Online Marketing, by Joey Donovan Guido
We recommend this book for all digital marketers… from beginners to pros, you will learn some valuable tactics and strategies.
I am included as a reviewer for Mr. Donovan Guido’s book, and I was pleased to do it because I believe Content Marketers need to understand that blog posts need to convert in addition to engaging prospects and clients. Does this mean you should write sales copy in blog posts? No. Donovan Guide makes is clear in the book (there’s much more packed into it beyond blog marketing) that the purpose of your blog is to build relationships. (more…)
LCV — Lifetime Customer Value — is an important focus for eCommerce Marketers.
Whether you’re using SEO, paid advertising, or social media marketing to generate leads and customers, it’s critical that you get a clear idea of what your Lifetime customer value is. Lifetime customer value (LCV) is simply the value of your average customer will generate for your business over the period of time they stay with you.
Neglecting this metric means that you are failing to get the most value out of your customers. Did you know that it costs businesses more money to acquire a customer than it does to market to them after acquisition? Many businesses also rely on backend sales to generate actual profit. For many businesses, this will become the norm as advertising and marketing costs continue to climb.
Considering these factors, you want to make sure that you put LCV on top of your priority list. The first step to getting started is figuring out your LCV number. (more…)
We display our tags on our blog page (top right) to help guide readers towards the topics they are most interested in.
Making sure that the search engine spiders know what your website and pages are about is an important part of your SEO strategy. Most website owners have built their website with some kind of site structure. But beyond that, you also have to make sure you set up categories and tags for SEO purposes.
As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!
If you aren’t sure what purpose categories and tags serve for SEO, don’t worry. Here’s everything you need to know so that you can make the most of these important SEO tools.
You already know that our services include content marketing, automated marketing for lead nurturing, smart online advertising, and much more. And now, we’re offering social media management services. Specifically, we support our clients by using Blog2Social, a plugin that’s easy to install onto your WordPress blog.
Using the plugin, we can push out tweets and Facebook posts as soon as we hit ‘publish’ on your post. And, we can conveniently schedule both social posts from your company blog. It doesn’t stop there. Blog2Social always makes it easy to schedule content from other sources on the Internet as well.
We cover this more in-depth below, but a few features we love about Blog2Social is its Calendar and Dashboard features. But before we dive into Blog2Social, let’s discuss just how important establishing a social media presence is. After all, having a strong social media presence is what will attract and maintain a strong audience on the web! (more…)
For ecommerce brands, finding additional ways to increase revenue can sometimes feel like a struggle. Your content strategy is certainly incredibly important, as are other things like keeping your site updated and running quickly, running various A/B tests and doing other types of CRO, and releasing new products. These will all help you boost your sales (and we are happy to help you with any of them), but they all also require a lot of time and effort. While it is well worth that effort, plenty of brands are on the hunt for additional revenue sources that don’t require as big of a budget or don’t take as long to see results from. Does that sound like you?
Here we walk through an exciting new plugin that allows your ecommerce site to offer virtual gift cards to your customers — watch live video below.
If so, you’re in luck. We’ve recently added a new tool to our ecommerce tool belt that we are finding to be an excellent resource for any ecommerce store- virtual gift cards. Gift cards are a great way to increase revenue for your ecommerce brand. Best of all, they’re incredibly cost-effective, and you can start seeing results right away. What’s not to love? (more…)
You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented times. As everyone adjusts to a temporary new normal of working and living, you are likely wondering what changes should be made to your actual work (not just your working situation).
In particular, adjusting your website and social media presence is becoming increasingly important as everyone continues to deal with the impacts of COVID-19. While you might be tempted to stick to the status quo, this can lead to a negative brand association as people perceive you to be out of touch with the situation (or worse, that you do not care). However, on the flip side, changes to your messaging need to be well thought out so as to not look like you are trying to capitalize off of a crisis.
We know- it can feel overwhelming to navigate these waters during such a difficult time. To help you, we’ve put together this list of five helpful tips that can walk you through the process of shifting your online presence in a way that is most beneficial to you and your audience.
We like to proceed with a focus on Reach; Act; Convert; and Engage (the R.A.C.E. digital marketing formula) so we will give you some thoughts on best practices as we face this challenging time together.
We love creating websites for our clients that are responsive and mobile-ready. Using the market-leading Divi theme, WPForms, and a Stripe add-on feature, we’re able to develop websites that attract site visitors and turns them into customers. And that’s just a few key elements we use to help our clients’ sites succeed!
Webdirexion uses Stripe add-on in WPForms to collect donations. Note one time giving, or monthly giving is available on this form through the Stripe setup options. See it in action at the Camp Wa-Ri-Ki site.
Part of drawing visitors to your site is by having a way to capture them, which is why having forms on a website is essential. And, if you’d like to collect payments, using the right type of plugin can make collecting payments a cinch.
In this article, we’d like to discuss the incredible benefits of combining WPForms with their Stripe add-on feature.
How We Use WPForms
When developing your website, we use WPForms, a drag and drop form builder. With WPForms, we can create all sorts of forms on a site. The type of forms to set up depends largely on the needs of your company. The pro version of WP Forms is included for all of our Business Growth & Care clients. (more…)
The right cornerstone content strategy can help improve your rankings on search engines, while also providing great content to your readers!
Did you know that “cornerstone content” strategies will boost your SEO performance in exciting ways? Cornerstone content is a series of articles on your blog that are typically long and information-packed. These blog posts cover a variety of topics relevant to your industry. And, they also reflect your business’ mission and highlight your expertise. It’s essential to have a cornerstone content strategy to set your site up for success. Over time, it’s vital to get your articles to rank high in search engines, and a plan can help you get there. We’ll review this and reveal some tips on how to make that happen.
Cornerstone content should be the center of your website’s on site SEO strategy. We’ll let you in on a secret: That’s where all the action happens. The more articles you write, the more you can identify yourself as an expert in your field. Your audience will flock to your website because they want to learn more about the latest and most significant trends. (more…)
Why & How to Pull Organic Click-Throughs in Search
Most modern digital marketers understand the battle to rank, pull clicks, then convert visitors to prospects and leads at your website. But many have missed how important “organic click-throughs” and tracked rates (CTR) have become, and some key tactics to raise that percentage.
First the “why” part of the equation. You’ve worked really hard to get to the first page of search, now shouldn’t your listing there be crafted to pull more clicks. Of course, that’s common sense, and below we share a favorite tactic. But what about Google SEO brownie points for higher CTR? There’s been a debate for some time among SEOs on whether Google boosts your score because of it, and no one really can say because their formula is always evolving and not shared. BUT… remember two things: Google lives and dies on relevance; and Google has evolved to factor in position on SERPs, CTR, then how well your landing pages engage visitors! Here’s a from a Google Search Console help doc: (more…)
chatbot answering questions online, robot assistant help on website
It’s common to hear people talk about chatbots in terms of how well they help with customer service. While it is true that chatbots can help with answering basic customer service inquiries, they are also able to do a lot more, like boost conversions. In fact, when done well, using chatbots for conversions can have a serious positive impact on your bottom line.
Today we are discussing what exactly chatbots are, as well as top ways that they can help you boost your conversions.