Digital Marketing Trends for 2019

Digital Marketing Trends

It’s going to be an interesting year for digital marketing trends… are you ready?

The world of marketing is changing at a rapid pace, and in particular digital marketing trends are constantly evolving. One great way to stay one step ahead of your competition is to implement relevant marketing trends as they become popular. Instead of getting on board with something years later, stay on top of things and get started early!

Is that your goal for 2019? If so, this article is for you. Today we’ll be laying out the five hottest trends to look out for in 2019.

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Leveraging Video Recording Tools for Marketing Strategy

Every business benefits from the use of video recording tools —leveraging video recording tools they allow the company to get a message across in an engaging way to capture and keep the attention of the viewer.  We take a look at some tools and services to get you going.

Why Use Video?

Video allows a user to share more information with viewers than plain text alone. It provides the business with a platform for engaging with customers and sharing their story. Furthermore, video helps to ensure the message gets delivered and communicated.  When we help clients with sales funnels, we always like to use the “authority amplification” effect to give you three power punches using video, that you can’t get with other forms of communication: (more…)

WP Rocket and Imagify Site Speed Optimization

Site Speed Optimization is standard on all Webdirexion Business Care Plans

Site speed optimization is standard on all Webdirexion Business Care Plans

Speed. Page loading time. Site speed optimization.  When it comes to your website, it’s critical you have a fast loading site for visitors. If the page does not load in just a few seconds, don’t be surprised when visitors hop on to the next site instead of yours. Read on and we’ll show you how we optimized a client site who’s on one of our Business Care and Growth plans, to be faster than 82% of tested sites. First, consider the following stats:

At Webdirexion, we are constantly testing the latest tech tools and gadgets designed to increase page load time and enhance overall website speed. After years of testing different caching plugins, we have come to a solution that is awesome for the following reasons: (more…)

How To Use Facebook Ads And Adwords For Retargeting

How To Use Facebook Ads And Adwords For Retargeting 1
Facebook has upped its advertising game to rival Google’s Adwords. With the power of Facebook ads, online businesses can reach customers like never before. Both systems offer remarketing so you can make a second impression. The key difference is that retargeting via Facebook is limited to showing ads only to those that return to Facebook itself, while using adwords For retargeting extends the reach of your follow up ads across the Google universe.

One thing that Facebook is good for is re-attracting a business’s previous visitors to bring them back to complete a sale, or to retarget customers in an attempt to turn them into repeat customers. This is called remarketing, and sometimes retargeting.  Google adwords offers this too, and Webdirexion likes to take advantage of both platforms in powerful synergistic ways. (more…)

WordPress 5 Gutenberg Compared to Divi Professional Builder

Gutenberg editor becomes standard in WordPress 5.0

A totally new editing interface comes with WordPress 5 Gutenberg

This winter (2018), the WordPress people will gift us with version 5.0 including a totally reengineered editor.  WordPress 5 Gutenberg is the name of the new visual content block editor.  Instead of using an interface somewhat similar to Word and other text-processing programs, Gutenberg will make use of content blocks which will allow you to add all the usual elements of a blog post such as paragraphs, headings, and images.  This major move marks both an editing paradigm shift to a drag and drop interface similar to WIX and other popular website builders plus a new reliance on JavaScript programming over the older PHP programming language (one reason that some themes and plugins may break).  Are you ready? (more…)

How Smart Off-Site SEO Fits Into a Digital Marketing Plan

Off-Site SEO

Off-site SEO is a great way to help boost your brand’s online exposure.

The world is changing, and digital marketing continues to lead in the direction of progress. The digital world we live in forces us all to adapt to these changes and integrate them into our overall marketing strategy. When done correctly, it can help expand your brand, generate more leads, and as a result, more sales.

We’ve dedicated our work to this process and have helped countless clients figure out a digital marketing strategy that works for their specific business. Adaptation is your only option, but there are many things to consider. How do you make the right choice with so many options available? Great question. Today, let’s cover one main topic: off-site search engine optimization.

In this article, you’ll discover what off-site SEO is, and why more businesses are requesting a broader marketing plan that takes off-site techniques into account.

What Is Off-Site SEO?

You likely already built and optimized your website to boost the presence and reach of your brand. What you may have overlooked are ways to expand the presence of your site by working where your website isn’t. Hence the term “off-site.”

Let’s make this definition clearer. We like the way that Alpha Mind Studios describes these two concepts. Think of on-site SEO as “the art of making your website friendly to search engines” and off-site SEO as “the promotion of your website and content to external websites.”

Today we want you to consider this off-site approach that can bring traffic directly to your website without doing any work directly on your website. Keep in mind that on-site SEO is incredibly important as well, and we are in no way saying it isn’t. Instead, we are interested in discussing how the additional use of off-site SEO can improve your overall digital marketing plan.

Does Search Engine Optimization Really Matter to My Business?

In short: Yes (but you probably already knew that!) No online business can escape the need for a substantial web presence. Presence is the reason we create websites, to begin with. Google now receives up to 90 percent of all search engine queries made online and reports over 3.5 billion searches made per month.

That high volume of traffic provides us with clear proof of how vital optimization is. If you aren’t well optimized, there is no way you can stand out in the crowd.

Don’t let that scare you! Instead, let this be a message of hope for your brand because there’s a way to boost your presence and improve your bottom line. By utilizing smart off-site techniques, you can bring increased traffic to your website. Let’s now take a look at how to do this. Here are just a few popular off-site SEO tactics:

Advertising:

Pay-per-click (PPC) advertising is a vital way to advertise your brand. Did you know that people are 50% more likely to buy something at your website if they arrive via a PPC ad compared to visiting via an organic search link?

The advantage of this type of advertising is that you get direct feedback about what your leads are doing and how effective your advertising is. If no one is clicking, you’ve probably either got the wrong message or are targeting the wrong audience. Over time, you can make small adjustments to your PPC ads to increase their effectiveness and as a result, increase traffic to your website, which is a significant SEO boost. If a lot of people are visiting your site, that is a signal to Google that your site is valuable, which will make the search engine want your page to rank higher than others.

Press Releases:

The internet hasn’t changed the need for great PR.

It’s easy to think that the days of PR are over, however news and mainstream media continue to be a powerful force in today’s world. Simply put, press releases work at getting your brand out into the world and seen by a vast audience. You can boost your ranking by just one news agency picking up your story and featuring it on their website.

Guest Posting:

Off-Site SEO

Image source: Visually

Don’t save all of the great content you have just for your site!

Instead, post on other sites to spread your expertise to a new audience. The result? You’ll get additional traffic and backlinks to your website! You likely already run your blog, so guest posting shouldn’t be too complicated for you to implement. The most important thing to keep in mind is that you should partner up with websites that are more likely to have audiences that would be interested in your products or services. If your target demographic is young women, don’t write for a blog that targets older men! Be smart with your decisions, and they will result in an excellent SEO boost and an increase in brand awareness. 61% of consumers have made a purchase based on a blog post– so the effort is indeed worth your time and energy!

Backlinking:

A lot of people avoid backlinking simply because it sounds complicated. We have some great news though- it isn’t! All that a backlink is is a link to your website that exists on another website. That’s it. Not so complicated, right? This process is all about partnering with other related sites so that they will include links of yours within their content. Guest posting (as we discussed earlier) is a great way to gain backlinks, but that isn’t your only option. Someone may reference a blog post of yours in their blog post and include a link to your post- that is a backlink! It takes some time and patience to develop a large number of quality backlinks, but it is worth the effort. Search engines notice how many backlinks your site has and uses that as a ranking signal when they select which sites to show first on results pages.

The Power Of a Complete Digital Marketing Strategy

A strategy is what makes your optimization effective. You may realize that all of these off-site elements are great, but without proper planning, you won’t get the results you want. Every brand will have a unique strategy that combines both on and off-site SEO. What works for you is based on your brand, demographics, and more. Developing the right plan takes time, and for many brands, they do not have the time to craft what they need to improve their off-site SEO. That is where we come in! We will partner with you to develop the perfect digital marketing plan that’s the ideal fit for you and only you.

Best of all, we never rely on a single SEO factor. We understand that it is the combination of many things such as on and off-site SEO, advertising, social media, and more. These techniques result in a complete plan that will give you the results you want.

Digital marketing is a competitive field, and it’s also one that is always changing. At Webdirexion, we will work with you to develop a plan. We will also adjust that plan over time as the industry changes, or as your audience or objectives change. Interested in learning more? Contact us today!

Why Mailchimp is the Ultimate Platform for Creating a Powerful Email List

If you’re not familiar with email marketing, it essentially means engaging with an audience through email. Email marketing involves sending out scheduled email newsletters. Newsletters consist of updates such as advice, special offers, recent blog posts, and site news. If you do have a company blog, it would include links to your latest blog posts either as an RSS feed or links you manually include in the newsletter.

email newsletter marketing

Email marketing is essential in reaching potential customers.

We help our clients succeed in email marketing using Mailchimp, which is a web-based email marketing service. This incredible platform helps you design and share newsletters. In addition to getting you set up on MailChimp, we help you integrate your Mailchimp with services you already use, such as a CRM. Another service we offer is tracking your newsletter campaign results. New and older email campaigns show us what is and isn’t working. (more…)

Using RACE Marketing to Win Customers

Virtually no one today would suggest online marketing is a simple process. With the number of competitors vying for business in every sector, the importance of developing a comprehensive strategy is increasing. That’s where RACE enters the picture.

Older Strategies No Longer Deliver the Results You Need

R.A.C.E. - the smart marketing model

R.A.C.E. – the smart marketing model

Over the past few years, there were a few marketing strategies that proved to be relatively successful. However, the marketing landscape has changed, and continues to evolve, rendering those once-useful techniques obsolete. Webdirexion recommends any organization look closely at the techniques they’re employing to build their brand and honestly evaluate the success rates of those efforts.

“We studied R.A.C.E. Marketing to up our game, and because the framework for it focuses on core digital marketing strategy and tactics,” explains Scott Frangos, founder and Chief Optimizer for Webdirexion. “I personally like this marketing model because it includes a focus on conversions — when a prospect visits your site and takes a step closer to becoming a customer.  This is the key to online success, and it’s the reason we wrote a book on CRO — Conversion Rate Optimization.”

Adopting a New Strategy Doesn’t Have to Be Difficult

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Recent Web Design Products and Why They’re Successful

Take a look at some popular websites these days and while they will all be unique, there will still be basic design and development elements present, whether you notice them or not. This includes incredibly important details like mobile responsiveness and page speed. Without these elements, your website is sure to displease your customers and end up falling behind competition that does a better job.

Instead, it is the job of design and development specialists to keep these principles in place while still designing a custom, unique website. When done well, your website should be mobile friendly, load fast, show visitors the information they’re looking for, and encourage them to become customers (just to name a few!) Some of the latest websites designed by our Webdirexion team showcase how basic principles combine with unique designs to create websites for a variety of industries.

Coffee Nut Hut

Web Design Products

An affiliate website selling coffee, Coffee Nut Hut needed an engaging and interesting website. Fast to load, this website features a simple but effective layout with photos and a background video. The main page showcases many coffee brands and provides easy links for customers to get more information. The website has a mobile-friendly design and is set up to encourage people to purchase coffee from the moment they land on the homepage. Visitors can find coffee they might like, check out more information about a particular blend, and then click to be transferred to Amazon where they’ll be able to easily purchase the coffee they’re interested in. This links the sale to the website but makes it easier for the customer to make their purchase via a trusted seller.

BlueStar SeniorTech

Web Design Products

BlueStar SeniorTech is a website designed to sell medical alerts and other technology for seniors. The main page shows information about the company as well as photos. Scrolling down lets the visitor easily see some of the highlights of their product line. This site is mobile-ready, loads incredibly quickly, and is designed to encourage more sales. It’s also designed to be easy for seniors to use to find the information or product they might be looking for. They can scroll through the options to find something they’re interested in, click to view a product description, and then click once more to add the product to their cart. The simplicity in this ecommerce-based design means even seniors can shop for the tech they might need.

GoNorthStar

Web Design Products

The website GoNorthStar is a company website designed to integrate various related blogs and to give visitors one place to find everything they might need. The website is designed to provide a tranquil feeling, to set the mood for visitors to the website, and to make it easier for the visitor to find the information they’re looking for. Mobile-ready, this website includes numerous links in the menu to make finding the right information as easy as possible. It also includes highlights from the blogs to ensure customers find the information they need and are encouraged to stay on the website longer.

Each of these websites is completely different from the others, yet they’re all successful because they include what visitors need. Webdirexion can create a website to suit any client’s needs and can customize the website for any brand in any industry. We know exactly what’s needed to create a website whether it’s a basic, informative website, a more complex e-commerce website, and anything in between! Contact us today to learn more about what we offer and what we can do for your business!

How to Strategically Use a Google Ads Campaign

You’re considering a strategy for a comprehensive digital marketing plan that you believe has great potential for boosting your site’s rankings. You’re also reviewing search engine algorithm changes, searching for high volume and low competition keywords. What might pull in an extra qualified visitor and lead to a sale? How should you use a Google Ads campaign strategically in your marketing mix?

What are AdWords?

How to Strategically Use a Google Ads Campaign 2

Image courtesy of Google Ads

You may have heard of Google Ads (previously known as Google AdWords), paid marketing campaigns used to boost a site’s visibility. It’s important to learn how to use Google Ads because the goal is to have a website appear on the first page of a search engine’s results. However, for every piece of traffic the advert drives to your site, Google charges a commission on a Pay Per Click (PPC) payment model. A PPC model has become one of the most effective ways to drive traffic because it has the most significant probability of converting site traffic into much-needed sales.

According to some of the most dominant search engines like Google, Yahoo and Bing, paid adverts don’t help improve search result rankings. However, creative marketers have found a way to use the data derived from the paid platforms to influence and turn around their digital marketing plans. To understand how you, too, can use the paid marketing campaign data to revamp your digital campaign, you first need to learn more about different types of paid campaigns.

Types of Google paid campaigns

1. Google search

Paid campaigns and Google searches, in particular, allow you to take advantage of keyword searches to improve your site’s visibility. However, hosting this campaign requires you first conduct extensive research on the appropriate keywords and match them up to the right advert content. It also allows for the creation of multiple keyword groups that revolve around a particular advert. More importantly, it will enable you to track the keyword performance, thereby giving you the ability to identify and drop negative and low ranking keywords. After identifying ineffective keywords, it’s best to remove them from the paid campaign.

2. Google shopping

Do you run an e-commerce outlet with the intent to get featured in sale inspired searches? If this is the case, you should invest in a paid shopping campaign. The primary difference between search and shopping campaigns is that the latter allows you to bundle your entire product list into one campaign with a single budget.

3. Video and mobile advertising

Video advertising promotes visual content by having videos displayed before, during, or after other videos. Mobile advertisements, on the other hand, work similarly to other campaigns. The only difference is that mobile advertising gets optimized for smartphone adverts.

How an ads campaign can improve a marketing campaign

Coming up with high-ranking SEO content for your blog, social media content, and marketing emails isn’t just time-consuming, it also takes a lot of trial and error that a business can’t afford. On the other hand, paid marketing campaigns gives you access to the largest pool of competitive keywords you can use to optimize all aspects of organic campaigns.

Most importantly, an analysis of your campaign performance will help you identify the best performing keywords and search phrases. Identifying keywords and phrases enables you to incorporate them into the rest of the organic digital campaigns while getting rid of other negative keywords.

Scott Frangos, founder of Webdirexion and “Chief Optimizer” notes that:

“Often your best first line of attack is with smart paid advertising for two reasons. First, it is the fastest way to get in front of motivated buyers who are actively searching with buy intent on Google or in another venue. Second, it often proves out well for ROI when your targeting is precise, and your offer and landing page compelling and synchronized with your ads.” Frangos also explains that by “smart” ads, he means that Webdirexion clients do well when, “ads and conversions are tracked and tested, and when remarketing — where an ad follows site visitors around the web — is deployed.”

The data you collect from paid advertising platforms can also come in handy when amplifying the direct marketing impact of email and social media marketing. For instance, monitoring these campaigns help you identify the demographics of your most prominent site visitors and reveal findings such as their gender, age bracket, and their geographical location. It’s in your best interest to use this information to tailor your campaign. Try targeting specific demographics and locations by increasing visibility and possible conversions.

Webdirexion develops campaigns that help businesses succeed

Perhaps you find the information in this article overwhelming and don’t have the time to learn about and set up different types of campaigns, Every business owner wants to cash in a campaign’s effectiveness but perhaps doesn’t know where to start. Leave it to the experts and let internet marketing experts at Webdirexion create highly optimized paid ad campaigns for you.

Our experience in how to use Google Ads to create and run different campaigns for our vast clientele base makes us highly qualified to pinpoint your current marketing strategies and offer unique solutions on how to achieve positive results. We also understand that while highly rewarding, running paid campaigns should not be viewed as a long-term marketing plan. In addition to setting up formidable campaigns, it’s also important to gradually and continually restructure your organic campaigns to report positive returns.

In this regard, we focus our attention on more than running your paid campaigns. Our team loops you in on the changing marketing landscape and offer insights on how to utilize ad campaign data to revamp current and future campaigns. Furthermore, we can still manage your online marketing campaigns, allowing you to focus on the more critical aspects of your business such as fulfilling sales.

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