YITH Gift Cards: Our Recommended Gift Card Ecommerce Solution

For ecommerce brands, finding additional ways to increase revenue can sometimes feel like a struggle. Your content strategy is certainly incredibly important, as are other things like keeping your site updated and running quickly, running various A/B tests and doing other types of CRO, and releasing new products. These will all help you boost your sales (and we are happy to help you with any of them), but they all also require a lot of time and effort. While it is well worth that effort, plenty of brands are on the hunt for additional revenue sources that don’t require as big of a budget or don’t take as long to see results from. Does that sound like you?

YITH Gift Card Ecommerce Solution

Here we walk through an exciting new plugin that allows your ecommerce site to offer virtual gift cards to your customers — watch live video below.

If so, you’re in luck. We’ve recently added a new tool to our ecommerce tool belt that we are finding to be an excellent resource for any ecommerce store- virtual gift cards. Gift cards are a great way to increase revenue for your ecommerce brand. Best of all, they’re incredibly cost-effective, and you can start seeing results right away. What’s not to love?

Here at Webdirexion, our preferred ecommerce platform is WooCommerce. It was our mission to find the right gift card solution that would work with WooCommerce, and we are excited to have found it!

Why Gift Cards?

We briefly touched on why gift cards are such a great option for any ecommerce brand but don’t just take our word for it. According to the Blackhawk Network‘s 2019 Post Holiday Spending Report, shoppers increased their spending on gift cards by 7% compared to the year before. It was also reported that 80% of consumers said they received some type of gift card during the holiday season.

While that number also includes physical gift cards, virtual gift cards are seeing big increases as well. The report found that 20% of gift cards that were purchased were virtual gift cards, and that is a number that is only expected to rise as shopping online continues to rise in popularity.

Our Gift Card Ecommerce Solution: YITH WooCommerce Gift Cards

Virtual Gift Cards from Webdirexion

Your customers pick a design; choose an amount, enter an email and send a virtual gift card to a friend or family member who will then return and buy at your site.

While there are many plugins that will allow you to offer gift cards at your ecommerce site, the gift card plugin from YITH is our favorite and is what we would recommend to any client. Why? It’s easy to use, incredibly customizable and integrates flawlessly with WooCommerce (our preferred ecommerce platform).

Here are some main features and benefits of the plugin we discuss in our walkthrough video:

  • You can allow users to select a pre-determined card value, or have them input a custom amount
  • Customers can select a pre-made image or can upload their own image to use instead
  • Users have the ability to gift individual products at your store
  • You can enable QR codes that allow gift recipients to quickly scan the code with their smartphone and start shopping

If you are interested in getting started with virtual gift cards at your ecommerce store, please contact us today! We can help you from start to finish, including the creation of a pack of custom gift card images that feature your logo.

Watch the full walkthrough below:

How to Shift Your Online Presence During These Changing Times

You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented times. As everyone adjusts to a temporary new normal of working and living, you are likely wondering what changes should be made to your actual work (not just your working situation).

In particular, adjusting your website and social media presence is becoming increasingly important as everyone continues to deal with the impacts of COVID-19. While you might be tempted to stick to the status quo, this can lead to a negative brand association as people perceive you to be out of touch with the situation (or worse, that you do not care). However, on the flip side, changes to your messaging need to be well thought out so as to not look like you are trying to capitalize off of a crisis.

We know- it can feel overwhelming to navigate these waters during such a difficult time. To help you, we’ve put together this list of five helpful tips that can walk you through the process of shifting your online presence in a way that is most beneficial to you and your audience.

We like to proceed with a focus on Reach; Act; Convert; and Engage (the R.A.C.E. digital marketing formula) so we will give you some thoughts on best practices as we face this challenging time together.

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Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

We love creating websites for our clients that are responsive and mobile-ready. Using the market-leading Divi theme, WPForms, and a Stripe add-on feature, we’re able to develop websites that attract site visitors and turns them into customers. And that’s just a few key elements we use to help our clients’ sites succeed!

Webdirexion uses stripe add-on in WPForms to collect donations

Webdirexion uses Stripe add-on in WPForms to collect donations. Note one time giving, or monthly giving is available on this form through the Stripe setup options. See it in action at the Camp Wa-Ri-Ki site.

Part of drawing visitors to your site is by having a way to capture them, which is why having forms on a website is essential. And, if you’d like to collect payments, using the right type of plugin can make collecting payments a cinch.

In this article, we’d like to discuss the incredible benefits of combining WPForms with their Stripe add-on feature.

How We Use WPForms

When developing your website, we use WPForms, a drag and drop form builder. With WPForms, we can create all sorts of forms on a site. The type of forms to set up depends largely on the needs of your company.  The pro version of WP Forms is included for all of our Business Growth & Care clients. (more…)

Developing a Cornerstone Content Strategy

online marketing

The right cornerstone content strategy can help improve your rankings on search engines, while also providing great content to your readers!

Did you know that “cornerstone content” strategies will boost your SEO performance in exciting ways? Cornerstone content is a series of articles on your blog that are typically long and information-packed. These blog posts cover a variety of topics relevant to your industry. And, they also reflect your business’ mission and highlight your expertise. It’s essential to have a cornerstone content strategy to set your site up for success. Over time, it’s vital to get your articles to rank high in search engines, and a plan can help you get there. We’ll review this and reveal some tips on how to make that happen.

Cornerstone content should be the center of your website’s on site SEO strategy. We’ll let you in on a secret: That’s where all the action happens. The more articles you write, the more you can identify yourself as an expert in your field. Your audience will flock to your website because they want to learn more about the latest and most significant trends. (more…)

Why & How to Pull Organic Click-Throughs in Search

Why & How to Pull Organic Click-Throughs in Search

Webdirexion SEO tactics for pulling organic click-throughsMost modern digital marketers understand the battle to rank, pull clicks, then convert visitors to prospects and leads at your website.  But many have missed how important “organic click-throughs” and tracked rates (CTR) have become, and some key tactics to raise that percentage.

First the “why” part of the equation.  You’ve worked really hard to get to the first page of search, now shouldn’t your listing there be crafted to pull more clicks.  Of course, that’s common sense, and below we share a favorite tactic.  But what about Google SEO brownie points for higher CTR?   There’s been a debate for some time among SEOs on whether Google boosts your score because of it, and no one really can say because their formula is always evolving and not shared.  BUT… remember two things:  Google lives and dies on relevance; and Google has evolved to factor in position on SERPs, CTR, then how well your landing pages engage visitors!  Here’s a from a Google Search Console help doc: (more…)

4 Reasons to Use Chatbots for Conversions

Webdirexion best Chatbots for Conversions

chatbot answering questions online, robot assistant help on website

It’s common to hear people talk about chatbots in terms of how well they help with customer service. While it is true that chatbots can help with answering basic customer service inquiries, they are also able to do a lot more, like boost conversions. In fact, when done well, using chatbots for conversions can have a serious positive impact on your bottom line.

Today we are discussing what exactly chatbots are, as well as top ways that they can help you boost your conversions.

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Four Engagement Indicators in Google Analytics

We often get asked, with so many reports and KPI’s in Google Analytics, what are the most important ones to review and track?  Great question.  We like to break it down into four questions:

  • Where did people come to your site from?
  • What page did they land on?
  • What did they do after that?
  • And what conversion goals were completed during their session?

We’ll look at reports to get to an answer for each question here, but first it’s helpful to recall exactly what Google Analytics can study and what it can’t.  In a nutshell, we can see WHAT people did and WHERE they came from… but not WHY.  Why people bounced or stayed and took a step closer to becoming a customer goes to questions of behavior and you need to hear direct from your clients and prospects to get to those answers. (more…)

SEO Boost with Featured Snippets

SEO Boost with Featured Snippets 1

When Google features a snippet from your website, you gain a stronger, better customer base

Those who do not delve deeply into search engine optimization probably haven’t come across the term featured snippets. Landing a featured snippet on Google, however, can vault your website into a new level of success.

What Is a Featured Snippet?

Google created featured snippets, which is a concise answer to their search query that appears on the search page. It’s drawn from a specific search results page with “structured data” properly configured on that page. Along with AdWords and organic search results, a snippet helps enhance the results of the search. It also provides a quick answer to a question that does not require them to click through to any pages. Google does, however, include a link to the webpage. On the snippet, it quotes the text from the website that comprises the answer.

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How Did a Split Test Win 670% Lift?

Split Testing with Webdirexion LLCA 670% split test win producing that much “lift” — in this case more leads — is pretty good, so I wanted to tell you about how we achieved this for a client this Summer.  Split testing is part of smart Conversion Rate optimization (CRO) and so a key to the R.A.C.E. strategic marketing framework we use (the “C” stands for Convert).

I’ll begin by summarizing some key takeaways:

  • Always be testing.  Why? It is the single best digital marketing tactic for ROI, especially used in a smart sales funnel strategy. EVERY business can use this, B2B and B2C.
  • Test everything from ads to landing page to emails… and in this case — popups.
  • It doesn’t have to be a major design change you test — after hundreds of tests per year, we often find, as in this case” that a headline persuasion focus can make all the difference.
  • Think persuasion psychology when writing headlines.
  • Emails addresses are still gold — always deploy incentives your prospects want in order to get them.
  • Use a tool that calculates how much data you need related to visitor traffic before you have a valid test. We’ll review one below.
  • Always be testing and practicing the science and art of CRO — Conversion Rate Optimization.

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Best WordPress Broken Link Solutions

WordPress Broken Link Solutions

It is inevitable to run into some broken links at your website. Thankfully, there are plenty of WordPress Broken Link Solutions to help get you back on track.

Links can increase the value of your website’s content by guiding visitors to relevant pages when clicked. If a visitor wants to learn more about a topic used as anchor text on a webpage, he or she can click the link. Unfortunately, though, not all links work as intended. If your WordPress website has broken links, it may prevent you from achieving your digital marketing goals.

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