4 Reasons to Use Chatbots for Conversions

Webdirexion best Chatbots for Conversions

chatbot answering questions online, robot assistant help on website

It’s common to hear people talk about chatbots in terms of how well they help with customer service. While it is true that chatbots can help with answering basic customer service inquiries, they are also able to do a lot more, like boost conversions. In fact, when done well, using chatbots for conversions can have a serious positive impact on your bottom line.

Today we are discussing what exactly chatbots are, as well as top ways that they can help you boost your conversions.

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Four Engagement Indicators in Google Analytics

We often get asked, with so many reports and KPI’s in Google Analytics, what are the most important ones to review and track?  Great question.  We like to break it down into four questions:

  • Where did people come to your site from?
  • What page did they land on?
  • What did they do after that?
  • And what conversion goals were completed during their session?

We’ll look at reports to get to an answer for each question here, but first it’s helpful to recall exactly what Google Analytics can study and what it can’t.  In a nutshell, we can see WHAT people did and WHERE they came from… but not WHY.  Why people bounced or stayed and took a step closer to becoming a customer goes to questions of behavior and you need to hear direct from your clients and prospects to get to those answers. (more…)

SEO Boost with Featured Snippets

SEO Boost with Featured Snippets 1

When Google features a snippet from your website, you gain a stronger, better customer base

Those who do not delve deeply into search engine optimization probably haven’t come across the term featured snippets. Landing a featured snippet on Google, however, can vault your website into a new level of success.

What Is a Featured Snippet?

Google created featured snippets, which is a concise answer to their search query that appears on the search page. It’s drawn from a specific search results page with “structured data” properly configured on that page. Along with AdWords and organic search results, a snippet helps enhance the results of the search. It also provides a quick answer to a question that does not require them to click through to any pages. Google does, however, include a link to the webpage. On the snippet, it quotes the text from the website that comprises the answer.

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How Did a Split Test Win 670% Lift?

Split Testing with Webdirexion LLCA 670% split test win producing that much “lift” — in this case more leads — is pretty good, so I wanted to tell you about how we achieved this for a client this Summer.  Split testing is part of smart Conversion Rate optimization (CRO) and so a key to the R.A.C.E. strategic marketing framework we use (the “C” stands for Convert).

I’ll begin by summarizing some key takeaways:

  • Always be testing.  Why? It is the single best digital marketing tactic for ROI, especially used in a smart sales funnel strategy. EVERY business can use this, B2B and B2C.
  • Test everything from ads to landing page to emails… and in this case — popups.
  • It doesn’t have to be a major design change you test — after hundreds of tests per year, we often find, as in this case” that a headline persuasion focus can make all the difference.
  • Think persuasion psychology when writing headlines.
  • Emails addresses are still gold — always deploy incentives your prospects want in order to get them.
  • Use a tool that calculates how much data you need related to visitor traffic before you have a valid test. We’ll review one below.
  • Always be testing and practicing the science and art of CRO — Conversion Rate Optimization.

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Best WordPress Broken Link Solutions

WordPress Broken Link Solutions

It is inevitable to run into some broken links at your website. Thankfully, there are plenty of WordPress Broken Link Solutions to help get you back on track.

Links can increase the value of your website’s content by guiding visitors to relevant pages when clicked. If a visitor wants to learn more about a topic used as anchor text on a webpage, he or she can click the link. Unfortunately, though, not all links work as intended. If your WordPress website has broken links, it may prevent you from achieving your digital marketing goals.

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Time Saving Tips for Social Media Marketing

social media marketing

Social media can be time-consuming, but it doesn’t have to be. That’s where time-saving tips come into play.

Social media has now become a crucial channel for businesses today. Many consumers look for companies on social media sites, go on social media sites to research business reviews, and also use social platforms to interact with businesses. When done correctly, social media marketing can connect you with your target audience, strengthen customer relationships, build your brand equity, generate quality leads, and help you market your products.

The challenge with social media is that it can demand a lot of your time. You have to engage in conversations, post at least once a day (sometimes multiple times depending on the platform), come up with suitable content ideas, and manage accounts across various platforms. To help make your load easier, here are some time-saving tips for social media.

1. Create Social Media Marketing Posts Weeks In Advance

Trying to come up with content and post ideas for your social media accounts on the fly can be difficult. A better approach to posting on social media is to create weeks of social media posts in one go. Schedule out a block of your time to come up with 30, 60, or even 90 days worth of posts. A good rule of thumb is to create a post for every one to two days.

Just because you set up your schedule doesn’t mean that your posts must stay that way. If there are urgent posts you need to make, you can simply put it ahead of schedule and push your pre-written posts back a bit. And by creating posts beforehand, you are also giving yourself time to come up with new posts for the next few weeks.

Webdirexion uses Nelio, a WordPress plugin, to not only save a client time on what could be time-consuming scheduling but as a way to improve productivity. As a team, we emphasize bringing professional publishing and optimization solutions to all of our clients. Check out our Growth Plans to find out more about our smart strategies and optimizations.

Nelio social media scheduling

Scheduling posts ahead of time has its advantages.

2. Schedule Your Posting with Automated Platforms

The previous strategy works best if you use a platform to schedule your posts. As you know, it can be tough to manage multiple social media accounts. With social media scheduling platforms like Nelio, you can post to all your social media accounts from one interface. Plus, you can schedule your posts on a content calendar which will automate the actual posting. There are also other social media management platforms you can use like Hootsuite, Sprout Social, and Buffer.

3. Use Curated Content

Coming up with content for your social media accounts can be difficult. That’s why curating content will save you a lot of time. Curation means you are sharing content created by somebody else. An excellent way to use curated content is by adding your content to support it. Examples of shared content may include anything from an analysis, personal commentary, a disagreement, to an expansion of the original content.

Nelio scheduling

Nelio is an excellent tool to use for curated content. We use this smart scheduling for clients on our Business Growth and Care plans, specifically for our Power Reach plan.

The point of curated content is to use it sparingly. After all, you still need to demonstrate your credibility and authority through your original content. But with curated content, you can post more frequently on your social media accounts. It’s also a great way to post social content if you are dealing with writer’s block.

4. Repurpose Your Content

You don’t always have to come up with new content for your social media posts. A great way to come up with some great posts is to repurpose your content. You probably have a large inventory of articles, blog posts, videos, podcasts, or even infographics for your business. What’s best is to take the content that best resonated with your audience and condense it for a social media post.

In many cases, your social media followers probably have never even come across most of your content. Even if you’ve shared the same content on your social media accounts before, a large chunk of followers might have missed it. Don’t overlook how effective it can be to repurpose your content.

Even with these time-saving tips, social media marketing can still be challenging to execute and manage. Time constraints likely limits business owners to focus on social media because they need to zero in on other areas of their business. That’s where we come in.

Webdirexion can help you build and manage an active social media marketing campaign for you. We understand how hard it is to find the time to manage social media and find somebody skilled to take it over for you. We’ve helped many business build winning social media campaigns and can do the same for you.

If you need help, give us a call at 888 974 9522.

You can also reach us on our website here.

Site Audits: What Are They, Why Are They Important, And How Do You Perform One?

site auditsIf you’ve invested time and resources in creating a website for your business, it’s important to make sure that your site is doing everything you need it to do, and that includes pulling in your target audience and converting those visitors to customers. As technology is constantly evolving, it’s not enough to simply design a beautiful website and wait for the magic to happen. Instead, you need to evaluate your website regularly in order to find problems and make improvements. Site audits are one way to identify how to improve your site, increase traffic, and ultimately make more sales.

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New Video Playlists for Content Marketing

Webdirexion has a newly updated video channel with video playlists for Content Marketing ranging from help for  eCommerce, to Conversions and Sales Funnels, and other Content Strategy topics. Organized around the needs of our clients and our own work in custom WordPress development and Digital Marketing, we have both recorded training videos and curated related video content on a number of topics.

Webdirexion Content Marketing YouTube Channel

Webdirexion Content Marketing YouTube Channel.

We are focusing Webdirexion video training on:

Here is an example of a recent video on using Content Audits — essential for sites of 30-plus pages and 2+ years or older:

4 Principal Lessons the WebDirexion Team Learned From Recent Projects

Recently, Webdirexion has been working on various projects for a variety of clients. A few of our website Divi Elegant Theme projects include Camp Wa-Ri-Ki and Coffee Nut Hut. Skill building continues, even after years of special work, since technologies evolve and we always learn more about content strategy and marketing for each client.  Currently, we are applying our new-found knowledge to new client websites and future websites to come. Check out 4 lessons learned from our recent projects and how we will continue to use what we are learning to our clients’ benefit.

1) Use New Strengths in the Divi Builder with WordPress 5.0

Compared to earlier versions, using the Divi Builder with WordPress 5.0 is a little different. Divi, made by Elegant Themes, has streamlined its builder interface.  Meanwhile, in WordPress, the design of the post editor has changed, and when you create new pages, you can choose between the standard WordPress editor and the Divi Builder. We find it convenient to switch between the two anytime you want.

WordPress 5.0 replaces the Classic Editor with a brand new editing process. After you update to WordPress 5.0, the Classic Editor will no longer be available unless you install the Classic Editor Plugin. The plugin will allow you to use the Classic Divi Builder once more.  For most of our clients, we have turned on the Classic Editor for now, though WordPress’s Core Team reports it will be gone for good in 2020.

We asked longtime WordPress user and developer Scott Frangos, our Chief Optimizer at Webdirexion, what he thought of the Divi updates and which features he likes the most.  Scott observes, “First, I like the fact that the Divi people are always innovating and updating.  Specifically, I really like how they have made it more streamlined to find and use the UI — user interface — element we need.  For example, I can type in “Text” and instantly call the Text module into use out of about 30 other choices.  Likewise, if I want to edit spacing in the Text module, I can type in “padding” or “margin” and call those settings into play very quickly now.”  Scott made a short comparison video showing Gutenberg versus Divi, when Gutenberg was first released.  It’s on our Webdirexion YouTube channel — we’re making more videos, so subscribe today (free).

2) Make Smart Use of Divi Sections and Modules

If you’re not familiar with Divi (which is fine because we’re here to help!), sections are the most prominent building blocks while you’re creating pages in Divi. They are essentially horizontal stacking blocks you use to group your content into specific areas. Everything you build begins with a section and using this content wrapper can help you create some incredible things.

Under a section “building block” is a row, and under the row, another building block you can add is a text module. Text modules are essential to any page design because they make it easy to display text in both a stunning and straightforward way.

We asked Briana Turcin, one of our content strategists, to discuss how we put Divi to work with our clients. She said of the process,

“For one of our latest clients, Camp Wa-Ri-Ki, we started with a fullwidth section, and within the section, we built out the content in a 3 column row. Each column has different modules that allow us to lay out the content exactly as we want it. The far left column has a text module and a button module, the middle column has a few image modules along with a button module, and the far right column has a testimonial module and button module. It is incredibly easy to switch modules, add new ones, or to change how many columns you want. By using the Divi Visual Builder, we can map out content quickly and determine what the best combination of rows and modules will be to bring our design to life.”

3) Use Nelio Content Plugin for Social Media Marketing & Content Planning

Nelio Content is a WordPress plugin that comes with a content assistant and editorial calendar. We use it to seamlessly help you schedule, create, and promote blog content and other links you’d like to support via various social sites such as Twitter and Facebook. Other social platforms include LinkedIn and Pinterest. Nelio also has built-in analytics, and that allows us to see what types of articles are getting the most clicks and how we can replicate the same actions in the future.

Sierra Greenman, another one of our content strategists, finds Nelio ideal to use when working with clients:

“I find Nelio a simple and easy-to-use plugin that can make you more productive and organize everything in a timely manner. This plugin is super friendly and I love that it is integrated with a blog. Its calendar feature makes it easy to organize and schedule content daily and even days or months ahead if you choose. Nelio makes it simple to share content automatically on Facebook, Twitter, and even Pinterest once articles are published.”

Are you looking for website development and other digital marketing services? We work with a variety of clients based on their marketing goals. We offer many services: content marketing, sales funnel campaigns, Google Adwords, and many more.

4) eCommerce & Shopping Carts for Businesses and Non-Profits

Having an eStore is essential for many of our clients, and the WooCommerce plugin — a popular and worldwide-used WordPress plugin — allows site owners to sell a range of products. It’s built to integrate with WordPress seamlessly. We specialize in WooCommerce and have helped clients such as Camp Wa-Ri-Ki (store integrates with Printful for non-profit fundraising) and BlueStar HonorCare (custom streamlined shopping setup for this national medical products company) set up their online store.

As we mentioned above, WooCommerce is a well-known plugin, and it powers many online stores due to its unlimited flexibility. It also has access to hundreds of premium and free WordPress extensions. If you are familiar with WordPress and want to get a store setup, allow us to help you set one up. We can quickly get it running, and you’ll see why WooCommerce is an ideal shop platform.

We asked Serhii, our Programming Ninja, what he has been learning about WooCommerce and how he’s been helping clients as of late:

“Recently we faced a problem on WooCommerce that we solved. The initial issue was that the checkout and cart pages default layout of the Woocommerce Shopping Cart plugin was not visually optimized. Sometimes this issue frustrates potential clients who have a large number of fields that must be filled before the actual purchase. Plus, while customers are trying to purchase something they have to scroll down a lot to get to the ‘Proceed’ button. The Webdirexion team is now working on improving the visual appearance of the checkout and cart default pages and are also brainstorming other possible solutions. We desire to have the usage of a single product page checkout option.”

We look forward to helping you convert visitors into leads!

Digital Marketing Trends for 2019

Digital Marketing Trends

It’s going to be an interesting year for digital marketing trends… are you ready?

The world of marketing is changing at a rapid pace, and in particular digital marketing trends are constantly evolving. One great way to stay one step ahead of your competition is to implement relevant marketing trends as they become popular. Instead of getting on board with something years later, stay on top of things and get started early!

Is that your goal for 2019? If so, this article is for you. Today we’ll be laying out the five hottest trends to look out for in 2019.

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