Scott Frangos

Million $ FAIL: When Office Depot & Microsoft Forgot to Test

Million $ FAIL:  When Office Depot & Microsoft Forgot to Test

How could Office Depot and Microsoft team up, spend millions of dollars on a smart cloud software play, and lose? They had a lot of content, including professionally produced videos with actors, sell sheets, signage and brochures. They knew how to capture attention, but flushed a ton of money down the drain. Why? I was there and I’ll tell you the story…

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What’s the Right OTA Play for Inns & Hotels?

What’s the Right OTA Play for Inns & Hotels?

Smaller properties of 6-20 rooms can be reluctant to maintain a presence and room inventory on OTAs like Expedia and TripAdvisor.  But are they shooting themselves in the foot?  Both the “Billboard Effect” and the “Pay to Play Effect” do indicate that you’re leaving money at the table. The Billboard Effect:  Did you know that

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What is Everyone CROing About?

What is Everyone CROing About?

What’s so important about Conversion Rate Optimization – CRO? Everything. Celebrated this week during “International CRO Day”, this marketing focus can mean the difference between breaking even and enjoying phenomenal profits. It is a boon for every sales person, and the holy grail of the marketer. And your opportunity to succeed with it is in direct measure to your colleagues and competitors who are failing to use it.

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Smart Marketing for Your Law Firm

Smart Marketing for Your Law Firm

Most law firms have caught onto SEO and other online marketing tactics, but do you sell the brand, the firm, or individual lawyers? We’ll review the answer to this question and more with a focus on legal marketing (though the same answer can apply in other industries).

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Content Marketing Agency versus Online Marketing Agency

Content Marketing Agency versus Online Marketing Agency

Content Marketing… or… Online Marketing?  Short answer:  Yes.  Both apply.  Right now, we’re going with Online Marketing, as in, Webdirexion is an Online Marketing Agency.  Sure, the discipline of Content Marketing has become quite the rage in recent years, helped along by the realization that content can make connections that lead to customers.  This is

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Win A T-Shirt

Win A T-Shirt

Webdirexion is celebrating our new website, new team members, and our new logo. We’re growing, and thanks to you we’re happy to be offering up a free T-shirt to 5 winners who follow these two steps…

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