Miranda Booher

Miranda serves as our Content Triage Nurse at Webdirexion bringing writing, wordpress administration, social media and advanced form design skills to the team.  With her background as an RN, she offers unique insights for our healthcare clients and also serves as project manager for Hotel and Inn marketing solutions. Miranda has been studying Facebook advertising and digital marketing strategy to bring even more insights to Webdirexion clients and marketing campaigns.

Is Your WordPress Site in Need of a Check-up?

Annually, most of us see our physician for a regular wellness check. We take our vehicle to the mechanic shop for a tune-up. It seems that the tools we use on a daily basis to carry out our business and leisure activities (our bodies and our cars) require a certain degree of maintenance and TLC without a second thought about it.

Are you treating your website the same? After all, for many the business website is the life blood of their company.

Considering the fact that WordPress now dominates over 26 percent of all websites on the internet, there’s no doubt that it’s likely the development choice of your business as well. If your WordPress site is in need of some care and support, our solutions will provide peace of mind and confidence knowing it will be running to the best of its ability.

Website Development vs. WordPress Care Support

Custom WordPress site development is one of our specialties as a digital marketing agency in Vancouver, Washington. Going above and beyond the competition, our WordPress sites are designed to take full advantage of the features offered by WordPress with an integration of meaningful plugins – all aimed at improving the end-user experience.

 

Wordpress development

Cover all your needs with custom WordPress site development followed up by annual WP support.

Our WordPress Care Technical Support plans keep your website running to the best of its ability and fully protected. The majority of our clients that are on WordPress Care Support plans signed up for this option after we built their website. While the two services are different, there is a synergistic factor and therefore you may be interested in website development and Worpress support.

Choose the Intensity of Your Technical Support

Every client is different with their own specific needs. Our WordPress plans offer different levels of support to make sure you are only paying for the services you need. See the pricing table below for information.

Webdirexion WordPress Care Plans

FREE AUDIT…

We’ll send an audit of your website with more information about our WordPress Care Plans.

Your WordPress Maintenance Support Care Plans:

Basic WP Coverage

Peace of Mind on a Budget
$49/Mo
  • COMPARE:  $49 per month – or SAVE when you pay annually ($550 yearly).
  • Daily Offsite Backups


  • Robust Forms Program with live support chat*


  • ☑ Site Uptime Monitoring & Speed Performance Reviews


  •  Proactive Upgrades of WordPress, Themes & Plugins


  •  SSL Support — 1 hour of consulting and installation assistance


  • ☑ Add on Support Hours Available (not included on this plan) at 15% Off standard fees


Enterprise Coverage

Add 2 Hours of Tech. Support Per Mo
$269/Mo
  • Compare:  $269 per month if paid monthly)or SAVE if paid annually ($3050 yearly). Includes:
  • 2 hours per month support (or use in groups of 6-12 hours for site fix, development, etc.)


  •   Site Operation Plus Configuration


  •  SEO & Content Strategy Advisory + Analytics


  • Daily Offsite Backups


  • Robust Forms Program with live support chat*


  •  Site Uptime Monitoring & Speed Performance Reviews


  •  Security & Hacking Protection


  •  Proactive Upgrades of WordPress, Themes & Plugins


  •  Prompt, experienced support


  •   SSL INCLUDED — We install and pay for a Positive Extended Validation SSL (Comodo) for each year you work with us (a $94 value).


*Webdirexion 1-2-3 Forms for marketing/ecommerce with live chat support is available Monday through Friday from 7am to 1:30pm Pacific and 7am to 4:30pm Eastern US (live support is for 1-2-3 forms only).  Webdirexion WordPress Care Plan pricing subject to change without notice.

Are you still a little unsure what website updates and support your business needs? Our free audit is a great place to get started. Simply fill out the form at the top of this page, and we will conduct a free website audit that can reveal important information about your site that can shape your digital marketing needs.

Prefer to speak to a real person, right now? Hop on our live chat now and we will clear up any questions you may have so that you have a firm understanding about our WordPress Support Care Plans.

How to Rock Dental Office Marketing Campaigns

Dental Office Marketing

Our dental office marketing strategy focuses on using conversion rate optimization and best SEO practices to help build a foundation of trust to attract new patients.

Trust. It’s the key principle when it comes to choosing a dental office. Patients are looking for a team of dental professionals they can trust. They need to trust them to take care of their teeth safely while working under sedation. Trust them with their smile. Trust them to enter their personal space. In reality, the entire dental experience is quite intimate. Therefore, the relationships between patients and their dental professionals are more personal than those with other business service providers, such as mechanics for example. As dental marketing professionals, our job is to help dentists and their offices create this trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts.

At Webdirexion, we have a long history of working with clients in the healthcare industry. As such, it was a natural acquisition when we began digital marketing work with dental clients in 2016. I personally began working intensively with dental clients more than a year ago, so I was eager to work with both Padden Dental and Cascade Dental with Webdirexion.

As a team, we decided it’s time we provide an update on some dental clinic marketing work we have been up to this last year. In this article, we will review some of the things we’ve learned with an eye on lessons that could apply to other businesses as well. (more…)

How to Build a Content Marketing Strategy that Works!

If we were to ask you what your brand’s content marketing strategy is- what would your response be? Would you even know how to respond? In fact, a content marketing strategy is what separates companies with a plan for their audience from their less prepared competitors. A good content marketing strategy will help inspire people to take action. Having a well-tested strategy in place will allow your business to drive converting traffic that will generate increasing amounts of revenue.

It is a common mistake to confuse content marketing with content strategy. While these two concepts are certainly related, they remain separate entities that both serve a specific purpose. Content marketing is focused on creating a strategy that best works to distribute, and display your content in a way that will engage your audience and inspire them to convert. Still not sure how this differs from content strategy? We like how Content Marketing Institute puts it, as they explain that: (more…)

Five Key Aspects to Consider for Killer Content Strategy Creation

Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future. 


Content Strategy Creation

We all know high-quality content is key for success, but what good is this content without a proper strategy in place?

Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.

However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.

We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.

(more…)

How R.A.C.E. Process Strategy Impacts Digital Marketing

[Editor’s Note:  This is the third in a series on the primary focus areas of R.A.C.E. Digital Marketing:  Reach; Act; Convert; Engage.  We will expand on these articles to create longer guides for Digital Marketers and make them available at our training division site: CollegeofMarketingPros.org]

What is R.A.C.E.?

R.A.C.E. is a planning framework that you can apply to your digital marketing practices that uses critical thinking to develop a customized, agile, and strategic approach to your business’ unique needs. Smart Insights. introduced the model we have adopted that outlines the R.A.C.E. Process Strategy (RPS).

RACE Marketing Strategy KPIs

R.A.C.E. Process Strategy KPIs – image according to the Smart Insights R.A.C.E. Model.

(more…)

Are Facebook Ads Even Worth My Time?

Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.

Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.

Are Facebook ads dead?

Short answer: no, they’re not. Not even close.

Long answer: Facebook ads are still very much alive and thriving. How alive you might ask? Looking ahead, KISSmetrics statistics indicate that Facebook is expected to generate at least $4 billion in revenue this year of 2015 from ads alone.

For that kind of money to be spent on ads alone, it’s apparent that this method of marketing is worthwhile and working for many businesses.

So why do certain ad managers swear that Facebook ads are a lost cause? This could depend on a number of factors, but most likely businesses that didn’t see any immediate results so they became discouraged and turned off their ad campaign prematurely. (more…)

Smart Thinking Behind Smart Forms to Boost Conversions

When you work on CRO — Conversion Rate Optimization — at your website there are a number of steps in the process where you can impact how many site visitors will convert to a lead for you.  Developing and testing your forms is one tactic marketers often overlook.  One approach is to create a ”smart form” for your business that delivers specific information tailored to the individual that is completing the form. Forms that automatically show or hide fields based on the user’s response are known as ”smart forms” and FormStack refers to this capability as “conditional logic.”

Using this feature offers many advantages, including the following:

  • Enables the form to look less intimidating than it really is
  • Creates the unique, individualized experience all internet users are looking for
  • Hides information that you don’t want all users to see

FormStack released an extensive report that evaluated trends, conversions and analytics of more than 40,000 forms for 2014 – it may come as no surprise that smart forms ranked supreme with the most engagement and conversions.  This only makes sense when you consider the content is tailored to the individual and relevant. (more…)

Writing Skills for Blog Marketing

wpSEO-Copywriting-–-10-tips-for-writing-content-that-ranks-in-2013

Good writing becomes great content marketing content with the implementation of SEO best practices and tactics, which are changing all the time. See the excerpt from the infographic, 10 Tips for writing content that ranks in 2013.

Content is the buzzword. That’s all you hear about — engaging content; informative content; interesting, valuable content. Good content translates to  good writing. It’s as simple as that. Because face it, if you are lacking the expertise of a skilled and talented writer – your content is going nowhere.

In fact, back in 2012, the Content Marketing Institute’s consultants were all asked, “What are the essential skills for content marketing teams?” Each commentator included writing skills as a top recommendation.

Nobody picks up a pen the first time and puts things down on paper and is instantly a good writer. Nobody. Writing is a skill that needs to be fine tuned, rehearsed and refined. There are, however, certain qualities that make for a good writer. You can learn them or hire out some experts when you’re busy wearing all the other hats in your company. (more…)

Using Smart Forms to Boost Conversions

Webdirexion Uses Smart Forms to Boost Conversions

Forms are a user interface that can streamline your software (website) and also your business processes.

Forms are a user interface element that will streamline your software (website) and also your business processes. But man

Hours went into creating an eye-catching website and you are seeing valuable results. Your website is scoring high rankings, there is traffic coming to your site daily. Unfortunately, analytics reveal that many visitors to your site are leaving without converting. Why? You might be scaring potential clients away with an overwhelming or poorly executed form.

Don’t Drive them off your Site

When a visitor on your site makes it all the way to a form, this means you have captured their interest and you are one step closer to creating a valuable conversion. Now comes the part that will make or break the deal. Therefore, it is vitally important that the form your clients encounter is easy to use, clean, uncomplicated and personalized to their needs. At Webdirexion, we implement basic psychology tactics that will create a form that makes users want to fill out the information.

Oftentimes users will run the other direction if they encounter a complex and complicated form. Leave the form simple and user-friendly. Rather than featuring several fields, such as home address, etc. – narrow it down to the key data points needed to serve the purpose of the form.  In fact, the shorter, the better.

Implement Marketing Psychology

Appeal to the senses At Webdirexion, we implement psychological marketing tactics such as featuring a tasteful color scheme and the submit button will turn a different color or heat up when you hover it. Research has indicated that simple principals such as these will increase conversions. In fact, in an article titled Call To Action Buttons and the Psychology of Color by Paul Olysager, he states:

By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.

color-psychology-smart-forms

In this example form, we use a blue call to action (CTA) button. Blue has been shown to generate more clicks in A/B testing modes.

On this same form, when the user hovers over the CTA button, it turns purple - which  creates a "heat up" effect that has been proven to generate more click throughs.

On this same form, when the user hovers over the CTA button, it turns purple – which creates a “heat up” effect that has been proven to generate more click throughs.

Include advanced options in a digestible manner

Recently, we completed a website for a client where we took the existing form and gave it a complete makeover. Our client informed us that they wished the form was easier to use. They even made the remark that no one really completed the form in its initial state.

This particular form was used for online sign up for Hazmat training courses, and it featured a lot of content with the available courses and user information. It was a bit too much to take in. In order to make this information more digestible the first step we took was to divide it into two pages in order to not overload the user. Next, we eliminated fields that were not necessary or beneficial. Finally, we cleaned it up with a simple, easy to use and tasteful color scheme, theme and layout.

The results took our client, TMGI, by surprise. In fact, Diane, the Account Manager at TMGI stated:

“The form is much more user friendly.  It was more confusing before.  It’s easier on both ends now, saving me time, and saving the customers time — they’re not frustrated.  Before they would call me and be confused and I would have to do it for them.”

webdirexion screen shot

This simplified smart form we created for TMGI has increased their number of conversions dramatically in only 2 short months.

Appeal to the needs of the Individual

Customize the form with advanced fields that only display according to the selections of your client. By doing so, you appeal to the client’s needs with your personalized approach and attention to their unique needs. At WebDirexion you will disccover new ways to incorporate forms on your site that can do more than generate leads. While the ultimate goal is to increase conversions, we incorporate smart forms that generate the information needed to optimize all aspects of your business.

For example, let’s say you own a restaraunt. Your contact form can include an a field that states, what is the reason you are contacting us. Then according to their response, smart fields will appear that apply specifically to them. Using the restaraunt example, if reason for contacting was for an upcoming catering event, next you can display fields that will ask what date they are planning for, how many people will attend, which food service they are interested in, etc. Still using the restaraunt contact form, let’s say the user selected reason for contact was recent experience. Use this as an advantage to obtain valuable information for your business with smart fields, such as: what could we have done to make your experience better, who was your server, rate your experience from 1-10. By individualizing the automated smart fields according to the user’s needs, you have now generated much more valuable information besides a name and an e-mail address.

Ready to use smart forms to boost conversions at your sites? Let our smart forms experts launch you in the right direction. Reach out today to find out more.

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

You have Successfully Subscribed!