Most modern digital marketers understand the battle to rank, pull clicks, then convert visitors to prospects and leads at your website.  But many have missed how important “organic click-throughs” and tracked rates (CTR) have become, and some key tactics to raise that percentage.

First the “why” part of the equation.  You’ve worked really hard to get to the first page of search, now shouldn’t your listing there be crafted to pull more clicks.  Of course, that’s common sense, and below we share a favorite tactic.  But what about Google SEO brownie points for higher CTR?   There’s been a debate for some time among SEOs on whether Google boosts your score because of it, and no one really can say because their formula is always evolving and not shared.  BUT… remember two things:  Google lives and dies on relevance; and Google has evolved to factor in position on SERPs, CTR, then how well your landing pages engage visitors!  Here’s a from a Google Search Console help doc: (more…)