Developing a Cornerstone Content Strategy
Did you know that “cornerstone content” strategies will boost your SEO performance in exciting ways? Cornerstone content is a series of articles on your blog that are typically long and information-packed. These blog posts cover a variety of topics relevant to your industry. And, they also reflect your business’ mission and highlight your expertise. It’s essential to have a cornerstone content strategy to set your site up for success. Over time, it’s vital to get your articles to rank high in search engines, and a plan can help you get there. We’ll review this and reveal some tips on how to make that happen.
Cornerstone content should be the center of your website’s on site SEO strategy. We’ll let you in on a secret: That’s where all the action happens. The more articles you write, the more you can identify yourself as an expert in your field. Your audience will flock to your website because they want to learn more about the latest and most significant trends. read more…
Racing Toward Strategic Conversions
When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling
Smart Thinking Behind Smart Forms to Boost Conversions
Are you using smart forms to boost conversions? This is one tactic for CRO — Conversion Rate Optimization — that most marketers overlook. Learn more about form ”conditional logic” and how you can apply it to your online forms to increase form completions.
What is Everyone CROing About?
What’s so important about Conversion Rate Optimization – CRO? Everything. Celebrated this week during “International CRO Day”, this marketing focus can mean the difference between breaking even and enjoying phenomenal profits. It is a boon for every sales person, and the holy grail of the marketer. And your opportunity to succeed with it is in direct measure to your colleagues and competitors who are failing to use it.
TacTech Talk: Testing, Speed, SEO
Learn how some WordPress themes are too slow, no one can guarantee first page via SEO, and testing gathers more leads in this tactical talk with Scott Frangos from Webdirexion.
YITH Gift Cards: Our Recommended Gift Card Ecommerce Solution
Now you can offer virtual gift cards at your website. Your customers pick a design; choose an amount, enter an email and send a virtual gift card to a friend or family member who will then return and buy at your site.
How to Shift Your Online Presence During These Changing Times
You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented...
Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature
If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!