Digital Marketing Matters Blog

We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Healthcare, Local business, & eCommerce Marketing
WooCommerce Best Practices: How to Succeed in Ecommerce

WooCommerce Best Practices: How to Succeed in Ecommerce

WooCommerce Best Practices: How to Succeed in Ecommerce 1

Following these WooCommerce best practices will ensure your ecommerce brand succeeds.

Your software stack is one of the most significant factors in being successful in ecommerce. While, of course, you need a good product to sell, you also need to have excellent software to facilitate the entire process. Ecommerce involves a lot more than traditional offline sales. Your software stack needs to help you with everything from payment processing, to inventory management, review collection, account management, and a lot more.

Many people choose WordPress for their website, and as a result, they turn to WooCommerce for handling the ecommerce aspect of their website. Between WooCommerce itself and various plugins that work with it, you can build a full software stack that will help you to succeed in the world of ecommerce.  The major contender to WooCommerce these days is Shopify.  While either can get the job done and do for some large ecommerce companies, the difference is that you run WooCommerce on your own domain at no monthly fee.  Shopify charges a monthly fee and adds fees for add-ons. WooCommerce does charge for “extensions” but usually only a one-time fee or annual fee.  So, we like WooCommerce when you consider the independence it affords you.

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Articles on Digital Marketing 5
Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!

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