Digital Marketing Matters Blog
We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Healthcare, Local business, & eCommerce Marketing
WooCommerce Best Practices: How to Succeed in Ecommerce
Following these WooCommerce best practices will ensure your ecommerce brand succeeds.
Your software stack is one of the most significant factors in being successful in ecommerce. While, of course, you need a good product to sell, you also need to have excellent software to facilitate the entire process. Ecommerce involves a lot more than traditional offline sales. Your software stack needs to help you with everything from payment processing, to inventory management, review collection, account management, and a lot more.
Many people choose WordPress for their website, and as a result, they turn to WooCommerce for handling the ecommerce aspect of their website. Between WooCommerce itself and various plugins that work with it, you can build a full software stack that will help you to succeed in the world of ecommerce. The major contender to WooCommerce these days is Shopify. While either can get the job done and do for some large ecommerce companies, the difference is that you run WooCommerce on your own domain at no monthly fee. Shopify charges a monthly fee and adds fees for add-ons. WooCommerce does charge for “extensions” but usually only a one-time fee or annual fee. So, we like WooCommerce when you consider the independence it affords you.
The Importance of Categories and Tags for SEO
Are you using WordPress categories and tags smartly for SEO? As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!
How We Extend Reach In Social Media
You already know that our services include content marketing, automated marketing for lead nurturing, smart online...
YITH Gift Cards: Our Recommended Gift Card Ecommerce Solution
Now you can offer virtual gift cards at your website. Your customers pick a design; choose an amount, enter an email and send a virtual gift card to a friend or family member who will then return and buy at your site.
How to Shift Your Online Presence During These Changing Times
You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented...
YITH Gift Cards: Our Recommended Gift Card Ecommerce Solution
Now you can offer virtual gift cards at your website. Your customers pick a design; choose an amount, enter an email and send a virtual gift card to a friend or family member who will then return and buy at your site.
How to Shift Your Online Presence During These Changing Times
You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented...
Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature
If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!