A brand new major WordPress version — WordPress 3.6, “Oscar” — rolls out this month, the result of the fine work by the Automattic team (the engineers behind this leading CMS). It’s open source, as usual, which means free for the download. Of course, the WordPress Foundation can always use your support. Here’s a review and impressions of new features.
Upgrade Note: We’re advising our clients (Webdirexion is a WordPress house, and offers a number of related services for online marketing) to wait a bit for the upgrade until the new version proves itself out — 1-2 weeks.
- Compare Revisions UI Upgrade: There has always been a way to compare post and page revisions — an excellent tool for (more…)
When it comes to managing Content Marketing and a breakdown of all the related objectives, there’s either a WordPress plugin or a core feature of WordPress itself that has you covered. We’ll take a look at a new Strategic Map of Content Marketing Technologies from Robert Rose at the Content Marketing Institute (CMI) and see how WordPress is a good play for these needs in this post.
In their book, Managing Content Marketing, co-Authors Robert Rose and Joe Pulizzi detailed a “Content Marketing Process” that worked in a cycle from Create and Manage, to Optimize, Aggregate and Curate, to Converse and Listen, to Measure and Learn. Repeat. Now, Robert (who kindly granted me permission to reproduce and add the WordPress elements — thanks Robert), has reworked the diagram based on some new thinking about strategies and tactics after listening to various constituencies. It looks like this:
The current map, copyright 2013 Robert Rose, shows some additional “disruptive solutions” listed in the overlap areas in the square area.
I’m spending a lot of time puzzling out how WordPress can rock for Content Marketers and meet the needs listed in the Map as I work on and update my course, WordPress Content Marketing Power. Webdirexion builds all our custom client sites on the WordPress platform and when I first met Joe Pulizzi, I worked for him as his WordPress developer (and other clients), so I have an intense history of matching marketing goals to the CMS (Content Management/Marketing System).
On the original post at CMI, Robert led by questioning, (more…)
I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for professional communicators. So, I thought I would give you a few take-aways, and also provide you access to my slides which have notes, infographics, movies and resource links in them.
Some Digital Marketing Take-aways
- Use the Force — the WordPress Force: Did you know that WordPress has built-in capabilities to create a link directory, or group together special content for workshops, summits, or any type of focus you can think of, buit in? Most developers, designers and marketers miss some of the recent WordPress power that comes out of the box when concepting a new site or a redesign. Most have not understood how WordPress “taxonomies” work. Many also miss newer plugins and ways to configure them to address Content Marketing objectives. One example is our Webdirexion “Social Interaction Wall” which I cover more at the conference and also in my online course — WordPress Content Marketing Power.
- Google+ is becoming a community, video meeting, sharing, engaging, and presenting universe: Marketers seem to be understanding that it is the key to SEO and can really serve to create recognized experts when you use the “author tagging” with rel=author in your code. But it is also a place where you can market videos and events, connect in hangouts, surf hashtags, join communities, and place yourself in the right circles of influence. G+ IS Google. Here’s a circle of speakers from PDX Digital Marketing Conference for you (click “add people” to add them to your G+ network).
- Hootsuite* is your Marketing Automation Center: Did you know that Hootsuite not only drives the major social marketing networks allowing you to post to the big four (and more) all from one screen, but you can also sync and efficiently manage a suite of MailChimp, WordPress sites, SalesForce, and YouTube for an all-in-one marketing automation center? Add in more capabilities like polling from 52 apps currently available, and you have a powerful central control center great for coordinating teams and saving time.
My Digital Marketing Bootcamp Slides
The presentation is divided into three sections — one for Google+, HooteSuite and WordPress — with reference links to case studies, videos, cheat sheets, infographics and more…
* Webdirexion is a HootSuite Pro Solution Partner
WordPress continues to add advanced features, and Content Marketing is gaining wide acceptance as a way to grow your business. How do you take advantage of both? That’s where the my new online course, “WordPress Content Marketing Power” comes in…
I’ve been developing WordPress websites for the past eight years, and before that enjoyed a long career in marketing, advertising and publishing. Along the way, I’ve also taught at local colleges, universities and technical schools. Fast forward to the late 2000’s as “Content Marketing” comes into widespread play as a smart way to (more…)
There are an ever increasing set of tools, tactics, and “new school” approaches online, so let’s take a look at some of these. But you know what? Sometimes the way forward is the way back and I’ll tell you what I mean in the second item below:
WordPress 3.5 is Born
The new Insert Media feature in WordPress 3.5 offers a streamlined interface, more editing and gallery features
In the new eddition, they turned off the automatic link taxonomy for lack of use — a mistake, I think. Below you will see an example of how we used this built in feature to create a complete custom directory for a client. The good news is that there is a plugin now that will still enable links, but I think this underscores an important point many clients are not aware of the powerful features WordPress makes available out of the box or how to use them.
(click to see live site) This directory did not require a plugin — we styled and coded it for our client using WordPress’s built in linking feature.
Old-School Meets New School
Sometimes, to crib from T.S. Elliott, the way forward is the way back. In the middle of all these new school ideas, there are (more…)