TOPIC: testing

At Webdirexion, we pay quite a bit of attention to testing both at the beginning (before you launch) of website design, during development, and at key points during marketing campaigns. Then the cycle starts again — which is another way of saying always be testing. There are heat map tests, A/B tests, multivariate testing and other methods all designed to yield more desired business outcomes like lead form signups, case study downloads — converting site vistors to prospects, leads and customers.

testing Articles

A/B versus Multivariate Testing

What’s in a Successful Landing Page?

March 6th, 2013 by

“You can’t nurture what you don’t convert” is a quote from one of the recommended resources below, and sums up the entire value of keen focus on strategy, creative, testing
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Pre-Testing Site Designs

How Pre-Testing a Site Design Pays Off

January 14th, 2013 by

Many Content Marketers are overlooking the opportunity to test designs to encourage desired business outcomes.  Not at Webdirexion.  In this recent example, our client Joe Hage, President of Medical MarComm,
  » Read More

PPC Advertising by Webdirexion

Five PPC Advertising Tactical Tips

August 11th, 2012 by

PPC — Pay Per Click — advertising has evolved rapidly, and many Content Marketers are missing using it as a primary tactic for value proposition testing, when you need leads
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BattleofTheSexesSocialWeb

Round Up of Marketing Tips & Tactics

July 6th, 2012 by

At Webdirexion, we practice a mix of Content Marketing, and Inbound Marketing — close allies with some overlap. Here we’ll review some marketing tips and tactics from each discipline in
  » Read More

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Title: Topics Archive Page | Description: An idex to topics from the Webdirexion Blog | Audience: Marketing Professionals | Publisher: Webdirexion, LLC | Keywords: Content Marketing, B2B, Internet Marketing Agencies, Google+, SEO, Social Media, Landing Page Optimization, Marketing Strategy