TOPIC: social media marketing

Another author I met at the 3rd annual Content Marketing Strategies Conference is Michael Procopio, whose book lays out 42 Rules for B2B Social Media Marketing.  I like the B2B
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No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this
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Most Marketing Directors understand that Google plus marketing is now more important than FaceBook (business focus demographic) or Twitter (more active users).  So…let’s look at newer Google plus marketing tactics
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Even though social media marketing is growing as a B2B tactic, marketing managers are still reluctant to dive in – maybe  because they think it could be a time drain
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As Google morphs away from being just a “search engine” (seems so 2000′s), and into an integrated content machine with Google+ at its core, more and more marketers are realizing
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Does social pay-off for B2B?  Yes.  Next question.  Do C-Level executives all embrace social media?  No. But here are some good tactics, followed by a couple of examples of using
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Social Media outreach and engagement for B2B Marketers can be challenging.  In the swirl of hype, and trumpeting by Gurus, often smart tactics are overlooked — or worse, not tried
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According to Google Keywords Tool 14,800 people are looking for an attorney in Seattle every month. Given that people jump on the internet to research everything from pet supplies to
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If you’re like us, you have a boss, or “internal client” that wants to know how all that Social Media work is paying off?  Too many times, people default to
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The first annual Healthcare Summit for Content Marketers was held last week in Cleveland — I attended and learned some great strategies and tactics both specific to that industry, and
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