social media marketing

Optimize Your Hotel’s Social Media Presence

In preparing for our PAII Webinar on Online Marketing Recommendations for Websites (Sept. 30th — register online, it’s free), we took a closer look at some Hotels & Inns we had reviewed recently to look for the strengths in their social media strategies.

Below, I’ll outline some things we know are strong for both the Balch Hotel and the Edenwild Inn with regards to their presence in the social venues.  First, let’s look at the Balch Hotel:

Balch Hotel has a strong social presence

The Balch Hotel covers a range of social sites including those above (Google+, Twitter, and Facebook) with a smart strategy to emphasize different advantages of staying with them


WordPress Content Marketing Solutions that Rock

When it comes to managing Content Marketing and a breakdown of all the related objectives, there’s either a WordPress plugin or a core feature of WordPress itself that has you covered. We’ll take a look at a new Strategic Map of Content Marketing Technologies from Robert Rose at the Content Marketing Institute (CMI) and see how WordPress is a good play for these needs in this post.

In their book, Managing Content Marketing, co-Authors Robert Rose and Joe Pulizzi detailed a “Content Marketing Process” that worked in a cycle from Create and Manage, to Optimize, Aggregate and Curate, to Converse and Listen, to Measure and Learn.  Repeat.  Now, Robert (who kindly granted me permission to reproduce and add the WordPress elements — thanks Robert), has reworked the diagram based on some new thinking about strategies and tactics after listening to various constituencies.  It looks like this:

Strategic Map of Content Marketing Technologies

The current map, copyright 2013 Robert Rose, shows some additional “disruptive solutions” listed in the overlap areas in the square area.

I’m spending a lot of time puzzling out how WordPress can rock for Content Marketers and meet the needs listed in the Map as I work on and update my course, WordPress Content Marketing Power.  Webdirexion builds all our custom client sites on the WordPress platform and when I first met Joe Pulizzi, I worked for him as his WordPress developer (and other clients), so I have an intense history of matching marketing goals to the CMS (Content Management/Marketing System).

On the original post at CMI, Robert led by questioning, (more…)

Social Media Marketing Tips

As social media marketing merges with SEO and the tools evolve, the Webdirexion team has some ongoing tips and social strategies to help you stay on the top of your game.

This week there are three Social Media Marketing tips from our team outlined here with the video below.  And remember to join us on the last thursdays of June, July and August for one hour Social Strategies Sessions with experts — you can ask them questions, and win prizes.

This week’s Social Media Marketing Tips:

  • Julie Hume – Hashtags to search and get visibility:  Use Hashtags to help you find tweets, posts, and influencers in a particular industry, and also use them in your own tweets to extend visibility.  Julie mentioned Symplur, which focuses on Healthcare Industry connection tactics (Webdirexion has a focus in Healthcare and Medical Industries). Julie focuses on Twitter marketing for Webdirexion:

    Above is — a site dedicated to boosting connections within Healthcare social media.

  • Danette Sheppard-Vaughn –  SaaS Tool for FaceBook Marketing:  Danette put us on to a good new FaceBook tracking service (more…)

Rules for B2B Social Media Marketing

Another author I met at the 3rd annual Content Marketing Strategies Conference is Michael Procopio, whose book lays out 42 Rules for B2B Social Media Marketing.  I like the B2B focus, and purchased an ebook version.  Here are some key take-aways…

42RulesThe book’s title is, “42 Rules for B2B Social Media Marketing”, and it not only presents tactics, but also delivers concise usage studies — often lacking in a lot of quick posts on the subject.  And in addition to Michael, there are two other co-authors for the book, so you get quite a bit of real-world insights.  Here are some examples and take-aways:

  • In “Bonus Rule 1 — Use LinkedIn for Market Research”, we learn how Michael was researching user needs for a new product.  He researched appropriate job titles on LI, emailed four on the 10 pages of users that showed up and quickly received two positive answers. He also used a related LinkedIn group and asked (more…)

Tactical Take-aways from Content Marketing Strategies – 2013

Claremont Hotel

The Content Marketing Strategies Conference is held at the beautiful, historic Claremont Hotel in Berkely, CA.

No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this week (May 7-9 2013). Here are some primary take-aways from the first couple of days including notes from my own presentation there (on Google+ tactics).

Day 1: Social Strategies and Tactics

Arnie Kuenn, President of Vertical Measures, had some great insights about SEO.  Some of my favorites:

  • Though a lot of gurus advise that you keep your blog posts short, at least one study found that longer posts — 2000 words or more — were their best performing content.  We’re going to experiment with same at Webdirexion.
  • Google looks at captions to understand how to rank images.  Years ago, before the web, I learned that people tend to read picture captions a lot more than actual copy when they are in a hurry.  So this is a win-win… captions are good for your readers, and good for Google.
  • Blog 15 times or more per month and your traffic will shoot way up… and also your leads.

Scott Frangos (me), President of Webdirexion, spoke about (more…)