social media marketing

Twitter Ads: Leads to MailChimp Campaign

Twitter Ads - leads to EmailYou’ve worked hard growing followers on Twitter, why not turn them into leads so you can work toward sales using automated marketing?  Twitter ads?  Yup.  Don’t count that platform out yet — especially when we have a new American President that loves to tweet, and the platform has 317 million users in 2016.  That bird can still sing.

Our clients are always interested in smart ways to gather more leads, so we are pleased to tell you about a tactic where you pay only for the leads gathered.  This strategy pairs up newer Twitter ads with your marketing automation program of choice to discover leads and grow your list.  And with a lead campaign on Twitter, you pay only for the leads gathered. (more…)

Optimize Your Hotel’s Social Media Presence

In preparing for our PAII Webinar on Online Marketing Recommendations for Websites (Sept. 30th — register online, it’s free), we took a closer look at some Hotels & Inns we had reviewed recently to look for the strengths in their social media strategies.

Below, I’ll outline some things we know are strong for both the Balch Hotel and the Edenwild Inn with regards to their presence in the social venues.  First, let’s look at the Balch Hotel:

Balch Hotel has a strong social presence

The Balch Hotel covers a range of social sites including those above (Google+, Twitter, and Facebook) with a smart strategy to emphasize different advantages of staying with them

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