Are you practicing SEO… without the “engines” of CRO?
What is it that you want to achieve with your company website? Is the end goal the sheer glory of seeing your web appear high in the search engine pages for random keyword phrases? Or perhaps the c-suite execs push for numbers – the more people that arrive at the site each month, the better?
Of course not.
Search engine rankings and number of visitors are meaningless unless they convert into leads or clients. Even if the only goal of the website is to provide information, it is still desirable that the visitors that land on the site have an interest in the topic and their path through the site to find the information they seek should be productive.
The point of the website is to have visitors interact with it in one or more of any number of pre-determined conversion goals. SEO gets the visitors to the site but CRO gets them to interact with it and hit those conversion goals. (more…)
Spammy Engine Optimization is SEO is deader than a dodo but Search Engine Optimization is very much alive and well.
In the last two years there have been countless articles published on internet marketing websites and online publications declaring that ‘SEO is dead’. In fact, if you were to do a filtered search on Google for webpages that contained the SEO is Dead term published in the last month alone, you would find hundreds from which to choose. So, is it true?
Is SEO dead?
Well yes and no. Scammer SEO is dead. The kind that relied on creating false profiles and blasting thousands of links to spammy link directories. The kind that involved ‘spinning’ the same piece of content multiple times and plastering the resulting gibberish all over the web. That kind of seo worked for a while to get dubious sites ranked well for terms that they really did not deserve (more…)
The Content Marketing Strategies Conference is held at the beautiful, historic Claremont Hotel in Berkely, CA.
No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this week (May 7-9 2013). Here are some primary take-aways from the first couple of days including notes from my own presentation there (on Google+ tactics).
Day 1: Social Strategies and Tactics
Arnie Kuenn, President of Vertical Measures, had some great insights about SEO. Some of my favorites:
- Though a lot of gurus advise that you keep your blog posts short, at least one study found that longer posts — 2000 words or more — were their best performing content. We’re going to experiment with same at Webdirexion.
- Google looks at captions to understand how to rank images. Years ago, before the web, I learned that people tend to read picture captions a lot more than actual copy when they are in a hurry. So this is a win-win… captions are good for your readers, and good for Google.
- Blog 15 times or more per month and your traffic will shoot way up… and also your leads.
Scott Frangos (me), President of Webdirexion, spoke about (more…)
A lot of websites are still leaning away from quality SEO campaigns — something they really need to get straight from the foundation up as Google continues to roll out more Panda and Penguin updates.
As a busy MarCom executive, you’re aware of the need to pour energy into the creation and distribution of quality content (if not, you’re behind the eight ball). You’re also working your social marketing strategy and looking for new ways to bring corporate messages to your audience. All well and good. But is it possible that you are attempting to build a high tower on shaky foundations?
You can throw all the advanced internet marketing tactics at your site that you like, but if you do not take care of your basic on-site seo then your success will be as fleeting as melting snow. You still need to get your site spidered and indexed in order for articles to be indexed and appear in search engines for related organic terms.
“The point of the Panda was not to penalise sites for all links but for poor linking practises. Google’s contention all along was that a good quality site with rich content will accumulate links naturally.”
So who better to ask for advice on basic seo mistakes than Google’s own (more…)
WordPress continues to add advanced features, and Content Marketing is gaining wide acceptance as a way to grow your business. How do you take advantage of both? That’s where the my new online course, “WordPress Content Marketing Power” comes in…
I’ve been developing WordPress websites for the past eight years, and before that enjoyed a long career in marketing, advertising and publishing. Along the way, I’ve also taught at local colleges, universities and technical schools. Fast forward to the late 2000’s as “Content Marketing” comes into widespread play as a smart way to (more…)