At Webdirexion, we believe new-school SEO = SEO3. Search optimization (old-school SEO), Social Engagement, and Schema Optimization. Three S. You now need to do all of these things for the best optimization for your content. If it seems a little abstract, we have a slideshow and overview PDF here.
No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this
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As a busy MarCom executive, you’re aware of the need to pour energy into the creation and distribution of quality content (if not, you’re behind the eight ball). You’re also
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WordPress continues to add advanced features, and Content Marketing is gaining wide acceptance as a way to grow your business. How do you take advantage of both? That’s where the
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Search returns just aren’t what they used to be. In fact, in some situations (explained here) it’s next to impossible to even get your site listed on the first page
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Opportunities for Health Marketers to pick up their game? You bet. Last week I wrote about five ways to perfect your internet marketing funnel to engage targeted prospects and move
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There are a number of internet marketing agencies out there all with slightly different strategies and tactics. At Webdirexion, we like to focus on a smart mix of tactics crafted
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How do you sort out a good strategy with all the buzz about SEO, Google’s Panda update, and the Pitchmen selling everything from cookie cutter sites to facebook likes and
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What is the point of having a website if people can’t find you in the search engine results? The perfect long tail keyword will help them do that. It is
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Did you know Google actually favors Google+ posts in search results? It has been a little over a year since Google launched G+ as the core of its services and
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SEO is rapidly evolving, and while earlier I suggested SEO stood for “Social Environment Optimization”, I now think we need to add another “S” word to it — Schema. Search
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I met two authors, one a branding expert, and the other a social media consultant at the Content Marketing Strategies Conference 2013 where I spoke about marketing with Google+ (link
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No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this
» Read More
As Google morphs away from being just a “search engine” (seems so 2000′s), and into an integrated content machine with Google+ at its core, more and more marketers are realizing
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What’s in the cards for modern user interfaces? The new Google+ uses cards — surfable squares of content — to boost focus and interaction and we’re trying out two new
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