Tactical Take-aways from Content Marketing Strategies – 2013

Claremont Hotel

The Content Marketing Strategies Conference is held at the beautiful, historic Claremont Hotel in Berkely, CA.

No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this week (May 7-9 2013). Here are some primary take-aways from the first couple of days including notes from my own presentation there (on Google+ tactics).

Day 1: Social Strategies and Tactics

Arnie Kuenn, President of Vertical Measures, had some great insights about SEO.  Some of my favorites:

  • Though a lot of gurus advise that you keep your blog posts short, at least one study found that longer posts — 2000 words or more — were their best performing content.  We’re going to experiment with same at Webdirexion.
  • Google looks at captions to understand how to rank images.  Years ago, before the web, I learned that people tend to read picture captions a lot more than actual copy when they are in a hurry.  So this is a win-win… captions are good for your readers, and good for Google.
  • Blog 15 times or more per month and your traffic will shoot way up… and also your leads.

Scott Frangos (me), President of Webdirexion, spoke about (more…)

Matt Cutts Advises on the Most Common SEO Errors

Is your SEO not on a solid foundation?

A lot of websites are still leaning away from quality SEO campaigns — something they really need to get straight from the foundation up as Google continues to roll out more Panda and Penguin updates.

As a busy MarCom executive, you’re aware of the need to pour energy into the creation and distribution of quality  content (if not, you’re behind the eight ball). You’re also working your social marketing strategy and looking for new ways to bring corporate messages to your audience. All well and good. But is it possible that you are attempting to build a high tower on shaky foundations?

You can throw all the advanced internet marketing tactics at your site that you like, but if you do not take care of your basic on-site seo then your success will be as fleeting as melting snow. You still need to get your site spidered and indexed in order for articles to be indexed and appear in search engines for related organic terms.

“The point of the Panda was not to penalise sites for all links but for poor linking practises. Google’s contention all along was that a good quality site with rich content will accumulate links naturally.”

So who better to ask for advice on basic seo mistakes than Google’s own (more…)

WordPress Content Marketing Power

WordPress Content Marketing Power

Webdirexion President, and long-time College Instructor has launched a new course for Content Marketers.

WordPress continues to add advanced features, and Content Marketing is gaining wide acceptance as a way to grow your business. How do you take advantage of both? That’s where the my new online course, “WordPress Content Marketing Power” comes in…

I’ve been developing WordPress websites for the past eight years, and before that enjoyed a long career in marketing, advertising and publishing.  Along the way, I’ve also taught at local colleges, universities and technical schools.  Fast forward to the late 2000’s as “Content Marketing” comes into widespread play as a smart way to (more…)

Google+ Local – Going Local Down in Acapulco

Search returns just aren’t what they used to be.  In fact, in some situations (explained here) it’s next to impossible to even get your site listed on the first page of search returns anymore.  Here are some observations on Google’s current tactics, what it means to your business, and what you can do about it. 

If you haven’t noticed the proliferation of Google + Local in the search results well then, you haven’t been paying attention. With apologies to anyone who doesn’t appreciate having a Phil Collins ear worm for the rest of the day let’s dig into this a bit deeper by Going Local Down in Acapulco.

A fairly obvious one to start with (more…)

Health Marketing, Funnels, and Tactics

Opportunities for Health Marketers to pick up their game?  You bet.  Last week I wrote about five ways to perfect your internet marketing funnel to engage targeted prospects and move them toward becoming customers, and now I want to specifically apply that thinking for the health marketing field. We have several clients in this industry, and I am attending the Health Summit of Content Marketing in Cleveland next week and have been doing some research on same.

Four funnel marketing goals…

In general, medical and health B2B companies need to get more comfortable in boosting social connections and using content marketing tactics.  To see what I mean, below, we’ll look at a couple of medical/health companies that will be in attendance at the Health Summit — BioEnterprise, and Cook Medical.

WebDirexion Marketing Solutions Formula

Webdirexion uses the marketing tactics from circles at left above to pull target personas into the four goal path in your marketing sales funnel at right.

I’ll tell you why I believe they  need to focus their marketing better on the following four goal steps in the marketing funnel (more…)