PPC — Pay Per Click — advertising has evolved rapidly, and many Content Marketers are missing using it as a primary tactic for value proposition testing, when you need leads
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LPO — Landing Page Optimization — often done via A/B testing methods, is an underused tactic that can benefit your Marketing Communication strategies in huge ways. Imagine if you could
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One of our service focuses at Webdirexion is SEO, and as Google’s formula is constantly revised, and the Social factor comes into play more heavily, “traditional” SEO is morphing before
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We practice more than one “discipline” in marketing at WebDirexion LLC — “Inbound Marketing”, and “Content Marketing”, guided by proven Marketing Communication and Publishing principles. The first looks at methods
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There are a lot of “gurus” out there preaching and parroting things that just aren’t really that valuable as marketing tactics. Got a ton of Twitter followers? Ok… how does
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I met two authors, one a branding expert, and the other a social media consultant at the Content Marketing Strategies Conference 2013 where I spoke about marketing with Google+ (link
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No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this
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As Google morphs away from being just a “search engine” (seems so 2000′s), and into an integrated content machine with Google+ at its core, more and more marketers are realizing
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What’s in the cards for modern user interfaces? The new Google+ uses cards — surfable squares of content — to boost focus and interaction and we’re trying out two new
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