Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and today I’ll tell you about five B2B content curation tactics using two interesting services.
Note that we are also using a custom domain name tactic for our new Scoop.it curation site — we bought B2BContentMarketingTactics.com and routed it there.
First, what is curation as a Content Marketing tactic? Content curation is a general tactic whereby you search for the best content online in your niche, industry, and area of focus, then cull it together and usually provide value added by including your own summaries to position yourself as a thought leader (similar to what museum curators do). A recent article in Forbes gives more thoughts on how content curation has gone mainstream. There are a number of specific tactics and techniques, including (more…)
Opportunities for Health Marketers to pick up their game? You bet. Last week I wrote about five ways to perfect your internet marketing funnel to engage targeted prospects and move them toward becoming customers, and now I want to specifically apply that thinking for the health marketing field. We have several clients in this industry, and I am attending the Health Summit of Content Marketing in Cleveland next week and have been doing some research on same.
Four funnel marketing goals…
In general, medical and health B2B companies need to get more comfortable in boosting social connections and using content marketing tactics. To see what I mean, below, we’ll look at a couple of medical/health companies that will be in attendance at the Health Summit — BioEnterprise, and Cook Medical.
Webdirexion uses the marketing tactics from circles at left above to pull target personas into the four goal path in your marketing sales funnel at right.
I’ll tell you why I believe they need to focus their marketing better on the following four goal steps in the marketing funnel (more…)
There are a number of internet marketing agencies out there all with slightly different strategies and tactics. At Webdirexion, we like to focus on a smart mix of tactics crafted to pull your specific target personas to your site, then through the “internet marketing funnel” to desired business goals. How do we do this? Let’s take a look — with a focus mostly on B2B marketing methods.
We always start with your business outcome goals. These include download of case studies, signups for enewsletters, filling out contact forms and always lead toward a sale. Then you need a keen understanding of the personas that will make a buy decision. For example, some of our clients must persuade a CFO plus a mid level manager, plus an end user (who makes recommendations) to consider then buy a product or service. And buyers are at different stages in their search process — from just realizing they need a solution, to evaluating competitors, to (more…)
How do all these new technologies, online software tools, and social marketing efforts actually pay off? To make content prove out for ROI for clients of Webdirexion, we use custom Analytics reports tying your content to engagement and desired business outcome goals. Let’s review how this works.
The whole Content Marketing proposition relies on Strategies and Tactics that cause prospects to (more…)
Goals Are the Results of a Great Strategic Content Marketing Plan
Goal based content marketing tips: tie your compelling and relevant story items — blog posts, articles, videos, case studies — directly to your desired business outcomes for site visitors. It’s what we practice at Webdirexion, so I’ll be sharing a series of tips from the trenches over time.
In this post, I’ll tell you a bit about ways to write for “conversions”; and for tracking goals by visitor source.
At Webdirexion the conversions we track in Analytics include newsletter signups, PDF downloads, and contact form leads with specific dollar “goal values” applied to each. This helps us study (more…)