Opportunities for Health Marketers to pick up their game? You bet. Last week I wrote about five ways to perfect your internet marketing funnel to engage targeted prospects and move
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There are a number of internet marketing agencies out there all with slightly different strategies and tactics. At Webdirexion, we like to focus on a smart mix of tactics crafted
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How do all these new technologies, online software tools, and social marketing efforts actually pay off? To make content prove out for ROI for clients of Webdirexion, we use custom
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Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and
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Goal based content marketing tips: tie your compelling and relevant story items — blog posts, articles, videos, case studies — directly to your desired business outcomes for site visitors. It’s
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How do you persuade visitors to proceed from content designed to build awareness, next to your evaluation pieces (like case studies), and finally to become leads? Use marketing funnel strategies.
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LPO — Landing Page Optimization — often done via A/B testing methods, is an underused tactic that can benefit your Marketing Communication strategies in huge ways. Imagine if you could
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There are a lot of “gurus” out there preaching and parroting things that just aren’t really that valuable as marketing tactics. Got a ton of Twitter followers? Ok… how does
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I met two authors, one a branding expert, and the other a social media consultant at the Content Marketing Strategies Conference 2013 where I spoke about marketing with Google+ (link
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No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this
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As Google morphs away from being just a “search engine” (seems so 2000′s), and into an integrated content machine with Google+ at its core, more and more marketers are realizing
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What’s in the cards for modern user interfaces? The new Google+ uses cards — surfable squares of content — to boost focus and interaction and we’re trying out two new
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