lead generation

Every business needs qualified leads.  Not JUST leads — but qualified ones you win by targeting specific “personas” that are likely to want to do business with you.  How do you get more of these?  That’s what Digital Marketing is all about in the end — are your marketing efforts delivering sales and profits to the bottom line?  We have some thoughts on that.

How to Be Confident in Your A/B Test Results

When choosing an A/B test winner, there will always be a certain amount of risk.  What risk?  Well, statistically speaking, testing is not a binary proposition with one version a clear loser and one a clear winner.  How then can you be confident in your A/B test results?  Let’s take a look.

I was preparing a lecture for my online course on “CRO Power” (recall that CRO stands for Conversion Rate Optimization), where we have been testing two versions of a pop-up to subscribe to our newsletter in return for an eBook on R.A.C.E. marketing strategy and tactics.  Here are the two versions and you can see which one “won”:

Webdirexion A/B test for popup

Our A/B test results for these two pop-up versions showed that the A version (left) got better results. How significant is that?

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How to Rock Dental Office Marketing Campaigns

Dental Office Marketing

Our dental office marketing strategy focuses on using conversion rate optimization and best SEO practices to help build a foundation of trust to attract new patients.

Trust. It’s the key principle when it comes to choosing a dental office. Patients are looking for a team of dental professionals they can trust. They need to trust them to take care of their teeth safely while working under sedation. Trust them with their smile. Trust them to enter their personal space. In reality, the entire dental experience is quite intimate. Therefore, the relationships between patients and their dental professionals are more personal than those with other business service providers, such as mechanics for example. As dental marketing professionals, our job is to help dentists and their offices create this trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts.

At Webdirexion, we have a long history of working with clients in the healthcare industry. As such, it was a natural acquisition when we began digital marketing work with dental clients in 2016. I personally began working intensively with dental clients more than a year ago, so I was eager to work with both Padden Dental and Cascade Dental with Webdirexion.

As a team, we decided it’s time we provide an update on some dental clinic marketing work we have been up to this last year. In this article, we will review some of the things we’ve learned with an eye on lessons that could apply to other businesses as well. (more…)

Facebook Kapow Split Test & How You Know It’s Done

What if you could increase readership for sales related blog posts by 67% or more?  And… what if you knew, before spending a lot of ad dollars on your content, exactly how well it engaged your target prospects?  Kapow.

Webdirexion Testing Kapow Campaign

Kapow: How split testing + Facebook audience engagement pays off — before your ad campaign (and after).

We do a lot of split testing at Webdirexion because it causes our content to perform better for clients and our agency itself.  Too many content marketers and web designers think they are done after their “first guess” at compelling copy and design.  Not so.  Better engagement of qualified prospects means more sales, so why would you not test for this?

In this post I’ll tell you about a Facebook pre-test “Kapow” tactic that helps you get your content optimized better results before a higher advertising spend.  Then I’ll answer the oft-asked question… how do you know when you have enough of a test sample so that your results are valid?  Quick tip — the wider the percentage of conversion results, the sooner you can end the test; see below. (more…)

More Leads: Built-in Split Testing in WordPress

Landing Page Optimization with Webdirexion

What if you could test every “module” on a page from slideshows to forms to subheadings to tab boxes?  Now you can using the Divi builder’s built in A/B testing.  One of the best solutions for smart content strategy that we have seen to date.  Learn why we’re building it into all of our latest projects.

We’re WordPress specialists and also literally wrote a book on CRO — Conversion Rate Optimization — so we were very pleased when a market leading theme developer upped their game and added A/B testing for over 30 modules (like slideshows, tabbed boxes, images, and text components) that are also part of the theme.

Split Testing with Divi

Split testing = more leads and customers.

It’s called Divi from Elegant Themes, and aside from the fact it makes layout go much faster with modular components, now with split testing (we sometimes call this “A/B” testing since it is common to test two variations of landing pages, but with this tool you can actually test several more variations) we like it so much we have been using it on all our recent projects including the new Old Town Portland site,  two Dental sites,  eCommerce sites, and for ProtoCall Services (design by Smith Creative Group) — one of our healthcare clients.  This is cutting edge for smart content strategy. (more…)

Digital Marketing Strategy & Conversions

At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals.  And, we’ve just published a book on one important focus area in the R.A.C.E. marketing cycle — Conversions (you can get “The Marketer’s Concise Guide to C.R.O.” on Amazon, paperback or kindle).   This is a key digital marketing strategy.  C.R.O (Conversion Rate Optimization) revolves in large part around testing, so we wanted to present you with some thoughts and research on same (click to enlarge):

Webdirexion-RACE-CRO-Testing infographic for Digital Marketing Strategy

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