inbound marketing

Inbound Marketing is yet another new focus for Marketing Communications professionals. At Webdirexion, we include it in our mix of tactics and strategies as it relates to pulling people to your content via SEO, PPC, and Social Media techniques. Here we offer some helpful articles Inbound Marketing success.

TacTech Talk: Responsive Schmonsive; and Authentic SMM

Scott Frangos, President of Webdirexion

Scott is Chief Optimizer for Webdirexion and includes Marketing, Content Strategy, WordPress, CSS, Photoshop, Tai Chi, and Coffee among his passions.

This month, my “TacTech Talk” Column (a fusion of Tactical and Technical tips for today’s marketers) discusses Responsive Design vs. Mobile App solutions; and I have an “authentic” Social Media Marketing tactic or two for you.

Responsive, SchmonsziveResponsive or Mobile App Solution?

There are a lot of gurus out there claiming that “responsive design” (your site shrinks according to the size of the mobile device screen) is the only way to go nowadays.  Wrong.  You have two choices — compromise your desktop view and go for a smartphone/tablet view that looks the same but smaller, or design for desktop, then optimize in an app-like interface for mobile devices.  Is one “better” than the other?  It’s debateable, and the answer depends on two things:  your budget; and how best to serve your visitors.  Let’s look at strengths and advantages to both: (more…)