Healthcare Marketing cuts across a lot of ground involving decision makers in IT, Physicians, Financial Managers, Security Consultants, and more on the B2B side, and several different “personas” of prospects in B2C including retirement aged decision makers, technical savvy people who want to make appointments on line and others. At Webdirexion we have clients in B2B and B2C Healthcare Marketing. There’s a lot of money being spent on IT, EHR, and a host of new apps, software, and medical devices. We take a look at strategies, tactics, and tools for the marketing communication professionals.
There are a number of professional practice marketing companies out there for law firms, medical practices, dentists, etc., offering mediocre solutions based on outdated tactics and online marketing practices. Don’t
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The first annual Healthcare Summit for Content Marketers was held last week in Cleveland — I attended and learned some great strategies and tactics both specific to that industry, and
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Healthcare and Medical Marketing is an interesting space — Marketing Communication pros, are just now becoming comfortable with tools and tactics for social media campaigns and content marketing.
The explosion of both general and specialized social networks on the internet has enabled patients and practitioners to talk to each other and amongst themselves in a myriad of ways
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Opportunities for Health Marketers to pick up their game? You bet. Last week I wrote about five ways to perfect your internet marketing funnel to engage targeted prospects and move
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According to the How America Searches: Health and Wellness Report by Noah Elkin, of iCrossing, the internet is the most widely used resource for health information. When the report was
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When it comes to marketing a law firm online these days, there are a number of considerations from branding and messaging on through the look and feel of your site,
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I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for
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As social media marketing merges with SEO and the tools evolve, the Webdirexion team has some ongoing tips and social strategies to help you stay on the top of your
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