TOPIC: Healthcare Marketing

Healthcare Marketing cuts across a lot of ground involving decision makers in IT, Physicians, Financial Managers, Security Consultants, and more on the B2B side, and several different “personas” of prospects in B2C including retirement aged decision makers, technical savvy people who want to make appointments on line and others. At Webdirexion we have clients in B2B and B2C Healthcare Marketing. There’s a lot of money being spent on IT, EHR, and a host of new apps, software, and medical devices. We take a look at strategies, tactics, and tools for the marketing communication professionals.

Healthcare Marketing Articles

Online Healthcare Marketing - The Mayo Clinic website

Online Healthcare Marketing – Mayo Clinic

October 28th, 2013 by

Not so long ago healthcare marketing was seen as being faintly unseemly if not downright unethical. In fact a paper titled, Physicians’ and consumers’ conflicting attitudes toward health care advertising
  » Read More

FindLaw Example Site

Flawed Law & Medical Practice Template Websites

July 2nd, 2013 by

There are a number of professional practice marketing companies out there for law firms, medical practices, dentists, etc., offering mediocre solutions based on outdated tactics and online marketing practices.  Don’t
  » Read More

Content Consumption

Take-Aways from Content Marketing World Health Summit

November 9th, 2012 by

The first annual Healthcare Summit for Content Marketers was held last week in Cleveland — I attended and learned some great strategies and tactics both specific to that industry, and
  » Read More

Healthcare Marketing Infographics

Five Health Marketing Infographics Reviewed

November 2nd, 2012 by

Healthcare and Medical Marketing is an interesting space — Marketing Communication pros, are just now becoming comfortable with tools and tactics for social media campaigns and content marketing.


Healthcare Social Media Marketing

November 1st, 2012 by

The explosion of both general and specialized social networks on the internet has enabled  patients and practitioners to talk to each other and amongst themselves in a myriad of ways
  » Read More

WebDirexion Marketing Solutions Formula

Health Marketing, Funnels, and Tactics

October 29th, 2012 by

Opportunities for Health Marketers to pick up their game?  You bet.  Last week I wrote about five ways to perfect your internet marketing funnel to engage targeted prospects and move
  » Read More

Article Archives by Subject:

Category: Healthcare Marketing

Post Count: 4

Category: Inbound Marketing

Post Count: 18

Category: Internet Marketing

Post Count: 12

Category: Law Firm Marketing

Post Count: 3

Category: News

Post Count: 9

Category: Newsletter

Post Count: 8

Category: Online Marketing

Post Count: 42

Category: Search Engine Optimization

Post Count: 9

Category: Social Media Marketing

Post Count: 22

Category: Testing and Analytics

Post Count: 4

Category: Videos

Post Count: 2

Category: WordPress Site Design

Post Count: 11

Title: Topics Archive Page | Description: An idex to topics from the Webdirexion Blog | Audience: Marketing Professionals | Publisher: Webdirexion, LLC | Keywords: Content Marketing, B2B, Internet Marketing Agencies, Google+, SEO, Social Media, Landing Page Optimization, Marketing Strategy