Google’s favorite network — Google+ — is becoming key to social presence, local businesses, and SEO returns. Recently what were previously local business pages allied with Google Maps, merged over to Google+ business pages, and all studies show that businesses embracing G+ do better in SEO results. Webdirexion has collected articles with Google+ tips and tactics here, and looks forward to working with you on your Social Media Campaigns.

Optimize Your Hotel’s Social Media Presence

In preparing for our PAII Webinar on Online Marketing Recommendations for Websites (Sept. 30th — register online, it’s free), we took a closer look at some Hotels & Inns we had reviewed recently to look for the strengths in their social media strategies.

Below, I’ll outline some things we know are strong for both the Balch Hotel and the Edenwild Inn with regards to their presence in the social venues.  First, let’s look at the Balch Hotel:

Balch Hotel has a strong social presence

The Balch Hotel covers a range of social sites including those above (Google+, Twitter, and Facebook) with a smart strategy to emphasize different advantages of staying with them


Using Google+ for B2B Marketing Success

Google+ for B2B

Join us on 08.29.13 (last Thursday in August) at 10:00 AM PST/1 PM EST — register now for free. Don’t forget to send your comments and questions to #WebDXSocial via Twitter and Google+ both before and during the session.

After a slow start, Google Plus has come racing to the front of the pack, now surpassing Twitter in its number of active users. Whether they are already actively using Google Plus or not, internet marketers, particularly those in the B2B arena can not afford to ignore its potential. To do so, would be to risk being left in their competitors’ dust as they make use of the network’s robust tool set for marketers.

No matter how much sense it makes to chart new territory however, it is always better to have a guide or two that can show you where the treasure is buried. In this, our third Live Social Strategies session, Webdirexion are proud to introduce three respected social media marketers Michael Procopio, Debbie Horovitch and Ryan Bush. Each will be generously sharing their own tips and experiences of using Google Plus for B2B Marketing. (more…)

Social Media Marketing Power Live Broadcast

Webdirexion Social Media Marketing Power

Our second broadcast on “Social Media Marketing Power” was on Thursday july 25th at 10am PST. Register now for future broadcast updates.

Okay, is there anybody out there who has not heard of the power of social media marketing? Anybody at all?  No, I thought not. If you are in any way, shape or form involved in internet marketing then you already know that you should be creating, executing and tracking your social media campaigns. The trouble is, unless you have already have social media networking experience, where do you start? Once underway, how do you calculate ROI on your efforts and if you have limited time and resources what are the most efficient and effective ways to tackle a social media campaign?

As with many other topics, you can find a lot of practical information on social media networking available on the internet. Often though, no matter how many tutorial type posts you read, you may have a question related to the application of your social media plan or how to track performance. Wouldn’t it be great to (more…)

Social Strategies – Hangouts On Air Broadcast

Webdirexion Social Media Marketing Power

Watch our latest broadcast on Social Strategies below, and don’t miss Social Media Marketing Power… coming up July 25th.

Last week we got together with three expert panelists on a Google Hangout and “Broadcast” our first of three Social Strategies sessions (you can sample it below). The one hour flew by and I learned a lot about Hangouts “On Air” and also from our experts on, “Is Content Marketing plus Social Media Marketing the New PR?”

Our panelists were Carri Bugbee of Big Deal PR, Lori Weaver of Lexington Business Media, and Pilar Portela of BusinessWire — thanks to each. Thanks also go to our Webdirexion “stream team” of Julie Hume, Wendy Miller, and Danette Sheppard-Vaughn, who monitored the live questions from viewers.  There are two more Social Strategies broadcasts coming up the last week of July and August — live viewers win prizes for best questions as judged by the stream team — register now.

Take-aways about the new PR

There are a lot of good tips and strategies on the video, but here are my top three:

  • Just posting a press release is not enough — there are less journalists, and they are busy, so they might not see it.  You need to reach out via Social Media, and also via “old-school” direct contact tactics.
  • You need to (more…)

Digital Marketing with WordPress, G+, and HootSuite

Scott Frangos Bootcamp for Portland Digital Marketing Conference

Scott Frangos, Webdirexion President, leads a 3-hour Bootcamp on Digital Marketing with G+, WordPress, and Hootsuite at Portland Digital Marketing Conference

I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for professional communicators. So, I thought I would give you a few take-aways, and also provide you access to my slides which have notes, infographics, movies and resource links in them.

Some Digital Marketing Take-aways

  • Use the Force — the WordPress Force:  Did you know that WordPress has built-in capabilities to create a link directory, or group together special content for workshops, summits, or any type of focus you can think of, buit in?   Most developers, designers and marketers miss some of the recent WordPress power that comes out of the box when concepting a new site or a redesign.  Most have not understood how WordPress “taxonomies” work.  Many also miss newer plugins and ways to configure them to address Content Marketing objectives.  One example is our Webdirexion “Social Interaction Wall” which I cover more at the conference and also in my online course — WordPress Content Marketing Power
  • Google+ is becoming a community, video meeting, sharing, engaging, and presenting universe:  Marketers seem to be understanding that it is the key to SEO and can really serve to create recognized experts when you use the “author tagging” with rel=author in your code.  But it is also a place where you can market videos and events, connect in hangouts, surf hashtags, join communities, and place yourself in the right circles of influence.  G+ IS Google.  Here’s a circle of speakers from PDX Digital Marketing Conference for you (click “add people” to add them to your G+ network).
  • Hootsuite* is your Marketing Automation Center:  Did you know that Hootsuite not only drives the major social marketing networks allowing you to post to the big four (and more) all from one screen, but you can also sync and efficiently manage a suite of MailChimp, WordPress sites, SalesForce, and YouTube for an all-in-one marketing automation center?  Add in more capabilities like polling from 52 apps currently available, and you have a powerful central control center great for coordinating teams and saving time.

My Digital Marketing Bootcamp Slides

The presentation is divided into three sections — one for Google+, HooteSuite and WordPress — with reference links to case studies, videos, cheat sheets, infographics and more…


* Webdirexion is a HootSuite Pro Solution Partner