Engagement is a valuable goal, so at Webdirexion we always set up client analytics reports to track how many site visitors looked at three or more pages. Why? All studies show that “engaged visitors” are more likely to do business with you. In Social Media venues you are also after engagement, but this time for retweets, likes, and other key performance indicators. We have some tips and techniques in our posts below.

B2B Curation Tactics for Content Marketers

Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and today I’ll tell you about five B2B content curation tactics using two interesting services.

B2B Content Marketing Tactics Site at Scoop.it

Note that we are also using a custom domain name tactic for our new Scoop.it curation site — we bought B2BContentMarketingTactics.com and routed it there.

First, what is curation as a Content Marketing tactic?  Content curation is a general tactic whereby you search for the best content online in your niche, industry, and area of focus, then cull it together and usually provide value added by including your own summaries to position yourself as a thought leader (similar to what museum curators do).  A recent article in Forbes gives more thoughts on how content curation has gone mainstream.  There are a number of specific tactics and techniques, including (more…)

Digital Marketing with WordPress, G+, and HootSuite

Scott Frangos Bootcamp for Portland Digital Marketing Conference

Scott Frangos, Webdirexion President, leads a 3-hour Bootcamp on Digital Marketing with G+, WordPress, and Hootsuite at Portland Digital Marketing Conference

I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for professional communicators. So, I thought I would give you a few take-aways, and also provide you access to my slides which have notes, infographics, movies and resource links in them.

Some Digital Marketing Take-aways

  • Use the Force — the WordPress Force:  Did you know that WordPress has built-in capabilities to create a link directory, or group together special content for workshops, summits, or any type of focus you can think of, buit in?   Most developers, designers and marketers miss some of the recent WordPress power that comes out of the box when concepting a new site or a redesign.  Most have not understood how WordPress “taxonomies” work.  Many also miss newer plugins and ways to configure them to address Content Marketing objectives.  One example is our Webdirexion “Social Interaction Wall” which I cover more at the conference and also in my online course — WordPress Content Marketing Power
  • Google+ is becoming a community, video meeting, sharing, engaging, and presenting universe:  Marketers seem to be understanding that it is the key to SEO and can really serve to create recognized experts when you use the “author tagging” with rel=author in your code.  But it is also a place where you can market videos and events, connect in hangouts, surf hashtags, join communities, and place yourself in the right circles of influence.  G+ IS Google.  Here’s a circle of speakers from PDX Digital Marketing Conference for you (click “add people” to add them to your G+ network).
  • Hootsuite* is your Marketing Automation Center:  Did you know that Hootsuite not only drives the major social marketing networks allowing you to post to the big four (and more) all from one screen, but you can also sync and efficiently manage a suite of MailChimp, WordPress sites, SalesForce, and YouTube for an all-in-one marketing automation center?  Add in more capabilities like polling from 52 apps currently available, and you have a powerful central control center great for coordinating teams and saving time.

My Digital Marketing Bootcamp Slides

The presentation is divided into three sections — one for Google+, HooteSuite and WordPress — with reference links to case studies, videos, cheat sheets, infographics and more…


* Webdirexion is a HootSuite Pro Solution Partner

Getting Started with Google Hangouts

For anyone launching a B2B social media campaign, Google Hangouts offers a winning combination of live broadcast, client communication, social network communication and content creation. If you have not experienced a Hangout on Air yet, it is sort of like a webinar, but with a select number of speakers visible and public access. Questions can be accepted via social media hashtags and answered live on air. The end result of a Hangout on Air is a recording which can be edited and embedded on your site or elsewhere. So, have you tried Hanging out with your colleagues yet?

Webdirexion Meeting using Google Hangout

Above, the Webdirexion stream team meets for a session on client projects, and online marketing in a Google Hangout.

As a content and outsourced marketing agency Webdirexion has, from its very inception, been (more…)

Dealing the Cards – New Interface Engagement Strategies

What’s in the cards for modern user interfaces? The new Google+ uses cards — surfable squares of content — to boost focus and interaction and we’re trying out two new plugin interfaces for WordPress sites at Webdirexion to foster engagement. Let’s look at how these new interface engagement strategies work.

Have you noticed the move to presenting content in a square, card-like format? You probably have if you spend much time on a mobile device, and the meme is making its way back to the desktop. Have a look at the responsive new user interface for Google+, just out this week. We’ve seen a lot of these hyperactive squares in layouts on mobile devices of late, and there’s a distinctly 2000-teens feel to it.  Now G+ is taking it to (more…)

Five Health Marketing Infographics Reviewed

Healthcare Marketing InfographicsHealthcare and Medical Marketing is an interesting space — Marketing Communication pros, are just now becoming comfortable with tools and tactics for social media campaigns and content marketing.  There’s a B2C aspect of it ranging from Hospitals to Medical Practices that must engage and do business with patients.   Then there’s the B2B side where medical device and software manufacturers slog through a “complex sale” process involving several decision makers at Hospitals and Medical Practice facilities. I’m going to the Health Summit by Content Marketing World this week, and so thought it would be a good time to see what we can learn from five healthcare marketing infographics.

The  distinction between B2C and B2B marketing communications in the industry cconcernss the target “personas” you need to influence to close a sale.  For sake of clarity, I’m going to call B2B focus, “Medical B2B Marketing””, and B2C focus”, “Healthcare B2C Marketing””.  I’ll have some comments for each of those two focuses (more…)