Content Marketing is a bold new approach using classic principles of Publishing in the new online marketing environment. And, ever since the Google Panda and Penguin updates, the focus for successful SEO has shifted again to quality and relevant content. Content Marketing is a core service area for Webdirexion, and Webdirexion founder, Scott Frangos, who has worked closely with Joe Pulizzi and the Content Marketing Institute for several years writes posts on tactics and strategies along with Julie Hume in this topic section.
When it comes to marketing a law firm online these days, there are a number of considerations from branding and messaging on through the look and feel of your site,
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No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this
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WordPress continues to add advanced features, and Content Marketing is gaining wide acceptance as a way to grow your business. How do you take advantage of both? That’s where the
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It’s Crystal Ball Time. Let’s take a look at the marketer’s year ahead with these five content marketing predictions and tips… I’ll tell you why I think it’s a “Mobile
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There are an ever increasing set of tools, tactics, and “new school” approaches online, so let’s take a look at some of these. But you know what? Sometimes the way
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There are a number of professional practice marketing companies out there for law firms, medical practices, dentists, etc., offering mediocre solutions based on outdated tactics and online marketing practices. Don’t
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If you’re like us, you have a boss, or “internal client” that wants to know how all that Social Media work is paying off? Too many times, people default to
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The first annual Healthcare Summit for Content Marketers was held last week in Cleveland — I attended and learned some great strategies and tactics both specific to that industry, and
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Healthcare and Medical Marketing is an interesting space — Marketing Communication pros, are just now becoming comfortable with tools and tactics for social media campaigns and content marketing.
The explosion of both general and specialized social networks on the internet has enabled patients and practitioners to talk to each other and amongst themselves in a myriad of ways
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According to the How America Searches: Health and Wellness Report by Noah Elkin, of iCrossing, the internet is the most widely used resource for health information. When the report was
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When it comes to marketing a law firm online these days, there are a number of considerations from branding and messaging on through the look and feel of your site,
» Read More
I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for
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As social media marketing merges with SEO and the tools evolve, the Webdirexion team has some ongoing tips and social strategies to help you stay on the top of your
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