Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and today I’ll tell you about five B2B content curation tactics using two interesting services.
Note that we are also using a custom domain name tactic for our new Scoop.it curation site — we bought B2BContentMarketingTactics.com and routed it there.
First, what is curation as a Content Marketing tactic? Content curation is a general tactic whereby you search for the best content online in your niche, industry, and area of focus, then cull it together and usually provide value added by including your own summaries to position yourself as a thought leader (similar to what museum curators do). A recent article in Forbes gives more thoughts on how content curation has gone mainstream. There are a number of specific tactics and techniques, including (more…)
There are a number of professional practice marketing companies out there for law firms, medical practices, dentists, etc., offering mediocre solutions based on outdated tactics and online marketing practices. Don’t be fooled by Glitz that’s actually Glitch. Here are five ways they fail for online marketing…
(click to enlarge) These cookie cutter templates from FIndLaw offer you a choice of colors, but none are designed to communicate the unique value of your firm.
The Problem with Cookie Cutter Templates: Templates are generic designs which were not crafted based on your strategy, your goals, and your unique value proposition. Here are two examples of typical choices — the first from FindLaw (right), a large lawyer marketing company, and the other from a Chiropractic marketing services firm (left, below).
The FindLaw offerings are in three different cost categories, and while the more expensive designs offer more glitz, they still are generic, so your unique strengths will not be revealed. For example (more…)
When it comes to marketing a law firm online these days, there are a number of considerations from branding and messaging on through the look and feel of your site, then all the inbound and content marketing tactics you can put in play. Webdirexion has been taking a closer look at law firm marketing so today we’ll take a look at a firm that comes up on the first page of search for one key phrase, but still has some real opportunities left to explore.
So, I typed in “Law Firm Seattle” in Google Search because, well, when you need a lawyer what’s the first thing you think of when you want to compare firms? The industry (Law Firms), and your city. Turns out I was right on that gut instinct — Google reports there were 6600 searches just last month for that three word phrase.
Demco Law Firm makes the first page amidst the other things Google places there these days. TIP: note carefully it is NOT first on the maps listing (not on the list at all) which relies on reviews (click screen shot to see actual search results), and also that you can pay for a PPC position to be on the front page — a move that can be more affordable and faster than a prolonged SEO campaign.
The first such firm that popped up after all the other stuff including maps, map listings, and ads (these elements are important parts of the first page game now too), is Demco Law Firm… in Seattle, of course. So far, so good — they made the first page, “organically” — without directly paying for PPC ads, though I wager they spent some money on their SEO onsite and off.
Opportunities for strengthening presence: Now there are some serious things for the Demco people to consider about their brand. They have no real logo, They are emphasizing short sale and property consultation, with other services from the eight attorney firm taking a back seat — that’s ok if that’s their marketing strategy, but there are smarter ways to (more…)
The Content Marketing Strategies Conference is held at the beautiful, historic Claremont Hotel in Berkely, CA.
No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this week (May 7-9 2013). Here are some primary take-aways from the first couple of days including notes from my own presentation there (on Google+ tactics).
Day 1: Social Strategies and Tactics
Arnie Kuenn, President of Vertical Measures, had some great insights about SEO. Some of my favorites:
- Though a lot of gurus advise that you keep your blog posts short, at least one study found that longer posts — 2000 words or more — were their best performing content. We’re going to experiment with same at Webdirexion.
- Google looks at captions to understand how to rank images. Years ago, before the web, I learned that people tend to read picture captions a lot more than actual copy when they are in a hurry. So this is a win-win… captions are good for your readers, and good for Google.
- Blog 15 times or more per month and your traffic will shoot way up… and also your leads.
Scott Frangos (me), President of Webdirexion, spoke about (more…)
WordPress continues to add advanced features, and Content Marketing is gaining wide acceptance as a way to grow your business. How do you take advantage of both? That’s where the my new online course, “WordPress Content Marketing Power” comes in…
I’ve been developing WordPress websites for the past eight years, and before that enjoyed a long career in marketing, advertising and publishing. Along the way, I’ve also taught at local colleges, universities and technical schools. Fast forward to the late 2000’s as “Content Marketing” comes into widespread play as a smart way to (more…)