Webdirexion focuses a lot on B2B tactics since most of our clients are marketing to other businesses. Here, we’ve collected a series of recent articles for you that contain strategies and tactics for B2B Content and Inbound Marketing. See also our curated site at B2BContentMarketingTactics.com
Another author I met at the 3rd annual Content Marketing Strategies Conference is Michael Procopio, whose book lays out 42 Rules for B2B Social Media Marketing. I like the B2B
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Opportunities for Health Marketers to pick up their game? You bet. Last week I wrote about five ways to perfect your internet marketing funnel to engage targeted prospects and move
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What are Content Marketers doing in the B2B space to sharpen their game? Well there’s a new report out for 2013 with benchmarks, budgets, and trends for same from the
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Google+ continues to become central to all things Google, and key to your success in B2B Social Media Marketing. In fact, it’s not a social network run by Google —
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…constant self promotion is annoying. I have a friend that I have known for years. For the sake of this article, let’s call her Naomi. She’s funny and entertaining and
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Goal based content marketing tips: tie your compelling and relevant story items — blog posts, articles, videos, case studies — directly to your desired business outcomes for site visitors. It’s
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LPO — Landing Page Optimization — often done via A/B testing methods, is an underused tactic that can benefit your Marketing Communication strategies in huge ways. Imagine if you could
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Even though Content Marketing really isn’t a new concept (think Publishing with new media), it really has inspired a lot of new thinking about ways to apply it for B2B
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At Webdirexion, we build powerful Social Media campaigns tied directly to measurable business goals, often focusing on 3 or more of the big 5 social venues: Twitter, Google+, FaceBook, LinkedIn,
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There are a lot of “gurus” out there preaching and parroting things that just aren’t really that valuable as marketing tactics. Got a ton of Twitter followers? Ok… how does
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According to the How America Searches: Health and Wellness Report by Noah Elkin, of iCrossing, the internet is the most widely used resource for health information. When the report was
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When it comes to marketing a law firm online these days, there are a number of considerations from branding and messaging on through the look and feel of your site,
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I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for
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As social media marketing merges with SEO and the tools evolve, the Webdirexion team has some ongoing tips and social strategies to help you stay on the top of your
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