Smart and actionable Analytics review and reporting is the whole key to the ROI game. But a good percentage of B2B Marketers are missing smart ways to look at Analytics, and also just not finding the time to improve results through testing. We have some tips and techniques for you.
There are an ever increasing set of tools, tactics, and “new school” approaches online, so let’s take a look at some of these. But you know what? Sometimes the way
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If you’re like us, you have a boss, or “internal client” that wants to know how all that Social Media work is paying off? Too many times, people default to
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How do all these new technologies, online software tools, and social marketing efforts actually pay off? To make content prove out for ROI for clients of Webdirexion, we use custom
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PPC — Pay Per Click — advertising has evolved rapidly, and many Content Marketers are missing using it as a primary tactic for value proposition testing, when you need leads
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Goal based content marketing tips: tie your compelling and relevant story items — blog posts, articles, videos, case studies — directly to your desired business outcomes for site visitors. It’s
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Marketing Communications Pros are lucky now — we live in an era where the behavior of prospects can be analyzed and scrutinized, in hopes it might be monetized. But this
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At Webdirexion, we practice a mix of Content Marketing, and Inbound Marketing — close allies with some overlap. Here we’ll review some marketing tips and tactics from each discipline in
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LPO — Landing Page Optimization — often done via A/B testing methods, is an underused tactic that can benefit your Marketing Communication strategies in huge ways. Imagine if you could
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Even though Content Marketing really isn’t a new concept (think Publishing with new media), it really has inspired a lot of new thinking about ways to apply it for B2B
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According to the How America Searches: Health and Wellness Report by Noah Elkin, of iCrossing, the internet is the most widely used resource for health information. When the report was
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When it comes to marketing a law firm online these days, there are a number of considerations from branding and messaging on through the look and feel of your site,
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I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for
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As social media marketing merges with SEO and the tools evolve, the Webdirexion team has some ongoing tips and social strategies to help you stay on the top of your
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