Category Archives: Testing and Analytics
“You can’t nurture what you don’t convert” is a quote from one of the recommended resources below, and sums up the entire value of keen focus on strategy, creative, testing
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Author: Julie Hume
Julie Hume, Editor, SEO and Social Media Marketer:
Julie is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.
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Many Content Marketers are overlooking the opportunity to test designs to encourage desired business outcomes. Not at Webdirexion. In this recent example, our client Joe Hage, President of Medical MarComm,
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
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Scott's Latest Articles:
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How do all these new technologies, online software tools, and social marketing efforts actually pay off? To make content prove out for ROI for clients of Webdirexion, we use custom
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
RSS Feed » for Scott's Articles
Scott's Latest Articles:
Other posts by Scott Frangos
Marketing Communications Pros are lucky now — we live in an era where the behavior of prospects can be analyzed and scrutinized, in hopes it might be monetized. But this
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
RSS Feed » for Scott's Articles
Scott's Latest Articles:
Other posts by Scott Frangos
What’s in a Successful Landing Page?
“You can’t nurture what you don’t convert” is a quote from one of the recommended resources below, and sums up the entire value of keen focus on strategy, creative, testing
» Read More