The stream team is back this week with more tips leading up to our full hour live broadcast next week (June 27th) with a panel of experts focusing on the New PR (register here). You can watch the whole video below, and here are some key take-aways:
- Set Goals that you can measure when working on FaceBook, says Danette, and she includes research to target your prospects and making sure they feel welcome.
- Julie has an SEO related tip this week making a distinction between page title and browser titles — with browser titles being another key factor in getting ranked well.
- And, Scott shows how to use Hootsuite (Webdirexion is a Pro solution partner) to find and engage with influencers with a high Klout (with a K) score. Klout is a service that tracks a number of factors from the big four social networks and others including number of posts, how posts are retweeted and reposted, and number of followers and likes. We like to use it as a gauge for what Analytics cannot show us — how we are doing on a certain network (analytics shows which network sends visitors and what they do at your site). You can see Webdirexion’s Klout page here.
We’re continuing to use Google Hangouts On Air as our broadcasting and video taping tool — but that makes for a lively time of it and glitches can and do happen. We used post editing here to add captions and edit out some of the bumps — I mention that because we definitely believe that Google Hangouts has some good potential for promotions, and in our third Social Strategies broadcast (last Thursday in August) we will look at this more closely with some Google+ Experts.