Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and today I’ll tell you about five B2B content curation tactics using two interesting services.
First, what is curation as a Content Marketing tactic? Content curation is a general tactic whereby you search for the best content online in your niche, industry, and area of focus, then cull it together and usually provide value added by including your own summaries to position yourself as a thought leader (similar to what museum curators do). A recent article in Forbes gives more thoughts on how content curation has gone mainstream. There are a number of specific tactics and techniques, including several SAAS companies and WordPress (the platform on which we develop custom websites) plugins. Let’s take a look.
Use Scoop.it to extend reach and curate around a “topic”. Scoop.it is a popular tool crafted specifically for curation. Our tactic, therefore, is to pull together B2B Content Marketing Tactics for busy Marketing Communication professionals. We include our posts, but note carefully that we also circulate posts of competing companies. That’s OK — this is key to a successful curation effort.
Make your Tweets go the extra mile. Twylah repurposes your Tweets in a comprehensive way. Check it out at TweetRadar.WebFadds.com. We still have over 10,000 followers on the Twitter account for our old company site (WebFadds), so we’re staying engaged both on Twitter, and also on the reformatted and organized layout available through the Twylah SAAS.
Extend Brand visibility and SEO – Social Environment Optimization. SEO isn’t just about “search” anymore… it’s gone social — your ranking now increasingly depends upon “social signals”. Scoop.it greatly facilitates your effort as you can see from their interface, below:
Extend reach via Allied Curation Sites. Now you can refocus another web property on your message using WordPress Plugins. Should we shut down our old business site at WebFadds.com? Heck no — we have a lot of followers and traffic there, so we”re using it to gather steam for our Webdirexion Agency.
Promote your eNewsletter and sign-up form. Good old eNewsletters are increasingly cited as staples in the Inbound Marketer’s arsenal. They work. We use MailChimp at Webdirexion, and they automatically build a newsletter archive page, so guess what? We can scoop that too, and curate it to our page as you see at right — click to see it live on Scoop.it
We will be pleased to provide a prompt estimate to help you with these curation techniques and allied tactics — it’s part of our mission as your outsourced Content Marketing department.