B2B Curation Tactics for Content Marketers

Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and today I’ll tell you about five B2B content curation tactics using two interesting services.

B2B Content Marketing Tactics Site at Scoop.it

Note that we are also using a custom domain name tactic for our new Scoop.it curation site — we bought B2BContentMarketingTactics.com and routed it there.

First, what is curation as a Content Marketing tactic?  Content curation is a general tactic whereby you search for the best content online in your niche, industry, and area of focus, then cull it together and usually provide value added by including your own summaries to position yourself as a thought leader (similar to what museum curators do).  A recent article in Forbes gives more thoughts on how content curation has gone mainstream.  There are a number of specific tactics and techniques, including several SAAS companies and WordPress (the platform on which we develop custom websites) plugins.  Let’s take a look.

Use Scoop.it to extend reach and curate around a “topic”.  Scoop.it is a popular tool crafted specifically for curation.  Our tactic, therefore, is to pull together B2B Content Marketing Tactics for busy Marketing Communication professionals.  We include our posts, but note carefully that we also circulate posts of competing companies.  That’s OK — this is key to a successful curation effort.

(click to enlarge) – We have set Twylah to be a subdomain of our main site, and it covers still items we were focused on prior to becoming Webdirexion .

Make your Tweets go the extra mile.  Twylah repurposes your Tweets in a comprehensive way.  Check it out at TweetRadar.WebFadds.com.  We still have over 10,000 followers on the Twitter account for our old company site (WebFadds), so we’re staying engaged both on Twitter, and also on the reformatted and organized layout available through the Twylah SAAS.

Extend Brand visibility and SEO – Social Environment Optimization.  SEO isn’t just about “search” anymore… it’s gone social — your ranking now increasingly depends upon “social signals”.  Scoop.it greatly facilitates your effort as you can see from their interface, below:

(click to enlarge) – Extensive controls for sharing your curated content at Scoop.it

Extend reach via Allied Curation Sites.  Now you can refocus another web property on your message using WordPress Plugins.  Should we shut down our old business site at WebFadds.com?  Heck no — we have a lot of followers and traffic there, so we”re using it to gather steam for our Webdirexion Agency.

(click to enlarge) WordPress Plugin Syndicates Scoop.it Feed: This tactic deploys one of several WordPress plugins (Syndicate Press shown above) to not only republish our Scoop.it curated feed, but also factor in some posts from other sites of interest to WebFadds followers)

(click to see it live) – Above, our newsletter archive and sign-up page link stays front and center thanks to content controls provided by Scoop.it

Promote your eNewsletter and sign-up form.  Good old eNewsletters are increasingly cited as staples in the Inbound Marketer’s arsenal.  They work.  We use MailChimp at Webdirexion, and they automatically build a newsletter archive page, so guess what?  We can scoop that too, and curate it to our page as you see at right — click to see it live on Scoop.it

We will be pleased to provide a prompt estimate to help you with these curation techniques and allied tactics — it’s part of our mission as your outsourced Content Marketing department.

 

3 Comments

  1. Scott – excellent post. Given that we’re all drowning in information, curation is a crucial tool for helping us separate the wheat from the chaff and communicate the small subset that is really valuable.

    I have a question though around attribution. I think ethics demand it, and it adds credibility; but my question is around SEO. From a search engine ranking perspective, should I just mention the source, or should I embed live links?

    Thanks,

    Bob

    • Great question, Bob — thanks. This is becoming even more relevant as people meta tag content with “schema” that allows other sites and search engines to gather up their content and, well — curate it. You see this a lot with wikipedia content. If you so tag your content this way there is implied consent for others to curate, but I agree that it is courtesy to provide an attribution link. The evolution of this will be good for copyright lawyers, I think.

  2. I love the idea of content curation. Way too often we have clients that ask we’ve mentioned in passing. WIth curation we can easily find it and reference it and helps drill home some of the points we’ve mentioned in passing. I think it’s valuable to every content strategy. It lets your readers know that you’re reaching outside of your specific market and looking around to see what others are talking about.

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