Sorry you didn’t find what you’re looking for yet. Here are some links to guide you:
- Webdirexion Services Overview
- Webdirexion Conversion Rate Optimization Consulting
- Webdirexion Marketing Blog
- Contact us
Our latest posts:
At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals. We’re presenting an infographic with some research notes about one of the focus areas of R.A.C.E. — Conversion Rate Optimization.
In our recent webinar for PAII, we received some good questions about optimizing hotel landing pages. We answered some during the webinar, then did some research and have more answers on hotel marketing with examples for your here.
Every business needs more leads. But only a small percentage of marketers are taking advantage of evolving tools, tactics and techniques for CRO — Conversion Rate Optimization. This single focus will wring more ROI out of your marketing efforts than any other tactics. Now there’s a book to guide you.
Are you selling the steak or the “sizzle”? The sizzle is the zest where your guests place their passion, desires and dreams. It engages prospects emotionally and speaks to their imagination. Margot reviews what this means for innkeepers who wish to book more guests.
When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.
We reviewed AirBnB vs. BnBs in Seattle and found a number of interesting opportunities when you add things up. Is it Apple to Oranges in this comparison? Maybe. But why not serve them an Orange?
How could Office Depot and Microsoft team up, spend millions of dollars on a smart cloud software play, and lose? They had a lot of content, including professionally produced videos with actors, sell sheets, signage and brochures. They knew how to capture attention, but flushed a ton of money down the drain. Why? I was there and I’ll tell you the story…
How can you win the quest for heads in beds? Scott Frangos has compiled a list of top 10 tips for Innkeepers and Hoteliers drawing on a career of experience in the trenches and a fusion of fundamental principles, emerging technologies and progressive thinking…
When it comes to “Online Travel Agencies” (OTAs) like Hotels.com it can be a tough choice for innkeepers & hoteliers considering where to allocate room inventory. Should you list with them at all?
What do hoteliers need to know about new cloud booking and property management solutions? Margot Hall has some thoughts on how to choose the best software for your property.