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Our latest posts:
When it comes to Marketing Engagement, it’s all about keeping your customers happy, loyal, and interested—for good. Margot takes a look at this strategy from our R.A.C.E. marketing model, and considers related Content Marketing tactics.
Webdirexion recently achieved a 493% gain for a B2B company, and an earlier gain of 100% for a B2C resort client. How? The method was using A/B testing technology. But the strategy, in both cases, is what made all the difference. CRO strategy.
Why do businesses do what they do? The answer helps you craft a powerful story that connects with prospects. But too many marketers focus on “what” instead.
When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling
At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals. We’re presenting an infographic with some research notes about one of the focus areas of R.A.C.E. — Conversion Rate Optimization.
In our recent webinar for PAII, we received some good questions about optimizing hotel landing pages. We answered some during the webinar, then did some research and have more answers on hotel marketing with examples for your here.
Every business needs more leads. But only a small percentage of marketers are taking advantage of evolving tools, tactics and techniques for CRO — Conversion Rate Optimization. This single focus will wring more ROI out of your marketing efforts than any other tactics. Now there’s a book to guide you.
Are you selling the steak or the “sizzle”? The sizzle is the zest where your guests place their passion, desires and dreams. It engages prospects emotionally and speaks to their imagination. Margot reviews what this means for innkeepers who wish to book more guests.
When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.
We reviewed AirBnB vs. BnBs in Seattle and found a number of interesting opportunities when you add things up. Is it Apple to Oranges in this comparison? Maybe. But why not serve them an Orange?
How could Office Depot and Microsoft team up, spend millions of dollars on a smart cloud software play, and lose? They had a lot of content, including professionally produced videos with actors, sell sheets, signage and brochures. They knew how to capture attention, but flushed a ton of money down the drain. Why? I was there and I’ll tell you the story…