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Marketing TacticsOnline Healthcare Marketing – Scott and White Healthcare
According to the How America Searches: Health and Wellness Report by Noah Elkin, of iCrossing, the internet is the most widely used resource for health information. When the report was
» Read MoreMarketing a Law Firm Online Successfully
When it comes to marketing a law firm online these days, there are a number of considerations from branding and messaging on through the look and feel of your site,
» Read MoreDigital Marketing with WordPress, G+, and HootSuite
I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for
» Read MoreSocial Media Marketing Tips
As social media marketing merges with SEO and the tools evolve, the Webdirexion team has some ongoing tips and social strategies to help you stay on the top of your
» Read More
Landing Page Campaigns
Well Crafted Landing Page Campaigns Grow Business…
Webdirexion landing page campaigns often pay for themselves in resulting leads leading to new sales for your company.
Download an overview PDF
Optimizing a landing page for desired visitor behavior…
The business case is simple — all studies show a great “lift” in results when you point optimized email and PPC — Pay Per Click – Ads to a well crafted landing page. In B2B that means more leads, and in eCommerce, more sales. Then… we further boost results with A/B testing.
We learned two key lessons about visitor behavior in this “heatmap” test for a Medical Conference.
Testing to Increase Results
Did you know you can test a landing page before it’s even on your website? Some recent landing pages include, Eagle Consulting Partners HIPPA and Risk Analysis, Solutions for Profitability page for Revenue360.net, and the home page for the 10X Medical Device Conference (right).
This first annual conference has passed the break-even point and is on track to exceed attendance goals.