Category Archives: Search Engine Optimization

Every company that has a website wants it to be in the first few results of relevant Google searches. While SEO tactics evolve in line with Google’s latest requirements, the desired results stay the same: achieve first page position in Google search engine results pages.

Google+ Local – Going Local Down in Acapulco

Google Search Local Car Hire

Search returns just aren’t what they used to be.  In fact, in some situations (explained here) it’s next to impossible to even get your site listed on the first page
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Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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Marketing Channel Attribution for ROI Reporting

Attributie visitors to goals by source.

From CMOs to Marketing VPs down through Managers and to the trenches, I hear the same attribution questions… how do you attribuite leads and sales to the correct marketing channel?
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Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Health Marketing, Funnels, and Tactics

WebDirexion Marketing Solutions Formula

Opportunities for Health Marketers to pick up their game?  You bet.  Last week I wrote about five ways to perfect your internet marketing funnel to engage targeted prospects and move
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Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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SEO, Google’s Panda Update, and Pitchmen

SEOguru

How do you sort out a good strategy with all the buzz about SEO, Google’s Panda update, and the Pitchmen selling everything from cookie cutter sites to facebook likes and
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Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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In Search of the Perfect Long Tail Keyword

Keyword research

What is the point of having a website if people can’t find you in the search engine results? The perfect long tail keyword will help them do that. It is
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Also posted in Inbound Marketing | Tagged , , , | : , , | 1 Response

Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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Implementing a Microdata Schema for SEO Success

Smart Schema XHTML Strategy

SEO is rapidly evolving, and while earlier I suggested SEO stood for “Social Environment Optimization”, I now think we need to add another “S” word to it — Schema.  Search
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Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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SEO = Social Environment Optimization

SEO is Social

Time to get rid of those Old School SEO Concepts.  Focused on Search keyword ranking?  Forget it.  Maximize inbound links?  Careful — you could be penalized.  Pack in the Search
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Also posted in Inbound Marketing | Tagged , , | : , , | 3 Responses

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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SEO DIY – Out of Date SEO is Dangerous

OnSite SEO by Webdirexion

In my last post in the DIY (Do It Yourself) series, we mentioned why using free wordpress business templates as part of a website DIY plan was not always such
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Posted in Search Engine Optimization | Tagged , , , , | : , , | 2 Responses

Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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SEO Tips, Traps, and Trends

The Webdirexion SEO Forumla

One of our service focuses at Webdirexion is SEO, and as Google’s formula is constantly revised, and the Social factor comes into play more heavily, “traditional” SEO is morphing before
  » Read More

Also posted in Inbound Marketing | Tagged , , , | 2 Responses

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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